is currently the rage social network around the world. It was born in China in 2016 and, during 2020, due to the pandemic and confinement by COVID-19, it grew exponentially due to its playful and creative character.
However, TikTok is much more than funny videos that young people consume. It is a social network with great potential for brands and in particular for social selling (online sales strategy through social networks). Yes, believe it or not, you can sell your products through TikTok!
In this article we tell you everything you need to know about this social network and how to use it in your digital marketing strategy.
What is TikTok
It is a social network for the production of content exclusively in video format. These videos are characterized by being short (between 15 and 60 seconds), fun and high impact.
In this type of content, the search make the most of creativity, humor and generate a visual impact through editing resources and filters, that are specific to the mobile application (you don’t need to install any additional tools).
These features make the videos quickly become massive and, by being shown on 100% of the mobile screen (vertically), it manages to capture the user’s full and complete attention.
Like other social networks, TikTok has an extremely powerful search algorithm to display “tailor-made” content. How does it work? Suggesting new “TikToks” based on the interactions and content that the user is consuming.
From there, the person can see random user-generated content that they don’t need to follow. That means that its level of organic reach is very powerfuleven bigger than Instagram.
Currently TikTok also enables the live broadcast (a growing trend on all social platforms) and in some countries it has already begun to integrate e-commerce and advertising on its platform. Keep reading to find out more!
TikTok online in figures
Before telling you how to use TikTok to boost your brand, we want to show you some numbers from this social network that will undoubtedly surprise you.
We Are Social Y hoot-suite (two leading companies in the digital world) annually prepare a global report where they provide data on internet penetration and the evolution of the use of social networks, among other key data for the digital world and e-commerce.
According to updated to January 2021, TikTok:
- It has 689 million monthly active userswell above Twitter, Pinterest and Snapchat and closely following Facebook, Instagram and YouTube.
- It registered, in December 2020, 56 million downloads of its mobile application.
- It is located in the seventh place of the most used social platformsbehind Facebook, YouTube, WhatsApp, Instagram, Facebook Messenger and Wechat, but its growth is accelerated.
As for who the users of this social network are, 49% are women and 51% are men. The so-called Z generation (those born between 1995 and 2010) are the ones who use it the most and entertain for hours, but its use is also spreading to a more adult audience.
Taking these data into account, you are probably wondering if it makes sense for you, as a brand, to start having a presence on this social network. Find out below!
How to use TikTok for your brand
For a brand to be successful, it is essential that it connects with its potential customers since, as you know, every purchase has an emotional motivation. TikTok is an ideal tool to get closer to them through humor and entertainment.
To use TikTok as a digital marketing strategy, you have to be clear what is your personality as a brand, what is the message you want to give and, of course, who is your target audience.
Perhaps most of your potential clients are not yet on TikTok, but this social network has the peculiarity that it is in full expansion and the power of viralizing its content is very great.
Added to that, TikTok allows you to create multichannel videos and its content policy is openthat is to say that the videos you create on this network, then you will be able to use them on other social networks, such as reels from instagram.
An important fact is that there are still relatively few brands and entrepreneurs who have joined the TikTok movement. So, you are going to have little competition in your field, it is time for you to take advantage of it! 😉
With TikTok videos you will achieve interaction and, above all, it will help you build a community. We share some ideas so you can think about your next content on this social network:
- show your production processes and your work team in a fun way
- Create humorous videos to tell about essential topics for your e-commerce. For example, the benefits of installments without interest, frequently asked questions that customers ask you or any special discount that you want to offer. Thus, you will generate informative content in a more authentic way and closer to your followers.
- You can also use this social network to spread your products through alliances with .
- Join the TikTok Challenges. These challenges consist of repeating and improvising a choreography on a song. Surely you can join one of them to publicize your products or services. Although, of course, don’t try to force your content to fit!
To generate content on TikTok, it is key that you consume the content of the social network. In other words, spend time to see what is trending, what are the most viral songs, what challenges are the most popular, what audios can help you tell something about your brand or what are the hashtags most used.
Then, you have to think about the types of videos that will help you create content that represents the personality of your brand.
Do you want to know an online business that is already using TikTok as a sales strategy? . Her owner, Daniela, creates TikToks and uses them in her What reels And, believe it or not, in addition to having fun with his followers, he also drives sales in his store! We share some of his funniest videos. 🙂
Ok, I felt like dancing, so what? 🤭
If you liked those wooden toys, we invite you to discover these 15 to inspire you and start your own business!
Advantages of using TikTok to sell
- It allows you to connect with the youngest audience, in a way that would not be possible with any other application.
- It is one of the most used social networks in the world (after Facebook, YouTube and Instagram). In addition, it is the one that has achieved the greatest growth in recent years.
- Using music makes displaying products more casual, spontaneous, and entertaining for your audience.
Do you want to meet a Tiendanube that already uses TikTok to sell? create fun videos with trending songs and take the opportunity to announce new products and launches.
New things have arrived!
How to sell on TikTok
For a few months and in several countries around the world, TikTok began to offer advertising within its platform.
TikTok Ads are still in beta (test) phase Y Its characteristics are a little different from the advertising that we are more used to on social networks.
The , which is managed through its platform called , seeks to merge not only with the type of content of the social network, but also with the way it is consumed. In TikTok’s words: “Don’t do ads, do TikToks”.
The ad formats offered by TikTok, apart from videos (of course), are hashtags and filters that can be sponsored by brands. It also offers an exclusive format of banner full screen, which has its limitations to avoid saturation of users.
We share the who, on the one hand, created content on TikTok for the dissemination of a specific collection campaign and, on the other hand, used TikTok Ads for its amplification.
As you can see, TikTok is used to sell. It can be sold on TikTok online.
This campaign quickly achieved great interaction: people used in their videos the hashtags sponsored by the brand () and participated in a Challenge of Guess that consisted of showing a change of look wearing a garment Jean of this brand.
To encourage participation, the brand launched four sponsored videos performed by influencerswho showed the Challenge. In addition, they used the format “Brand Takeover” (banner full screen) on the first day of the campaign to capture the attention of thousands of TikTok users as soon as they opened the application.
The result? The campaign went viral in no time, users generated 5,550 videos and garnered millions of views and comments!
Did you see the potential of advertising on this social network? Although it is not yet available for Latin America (except in Brazil, where it is already possible to create ads through its platform), some are already shown. banner sponsored in the “Trends” section.
It is a fact that very soon we will begin to see more advertising on TikTok and this will allow brands to further exploit this social network.
Just like , or , TikTok is also positioning itself as a powerful online sales tool and it is to be hoped that, from now on, it will be increasingly integrated with electronic commerce.
👉 Look at this and take advantage of all its tips so that you can use this social network as an ally of your brand.
Now that you know how you can use TikTok in your online business, are you going to try it? The main thing is to lose your fear and have fun!
With a clear digital marketing strategy, you will be able to sell on TikTok and add more customers. 😉
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