Let’s face it create an online store from scratch It’s a super exciting project. Starting to receive orders from different parts of your city or country —or even the world— is one of the most satisfying moments for any company and entrepreneur.
But before you can enjoy the multiple benefits of , you should know that an online store is like a machine, in the sense that each and every one of the elements that make it up must work correctly for the store to work well too.
Download the check list to create online store
Fortunately, you don’t need to be an e-commerce expert or in web development to ensure that your virtual store is working properly. Just use our check list to create an online store from scratch. When the popup appears, click I want it!, register and download your free checklist in pdf, print it or save it on your mobile device and check that each of the elements of the list is active and working in your store.
It may seem like an endless list, but if you use the right one to create your store, you can rest assured that many of the points are already covered. , so you only have to take care of customizing the design of your store, and start selling!
If you have doubts about some of the points on the list, keep reading and discover more about each of them📝.
Design
1. Logo in a visible place
Your logo is . It is that graphic element that your customers are going to relate to your products, so make sure you put it in a visible place and that it has optimal quality.
2. Consistent branding
The color range, the logo and even the typography that you normally use, make up your brand identity. Take care that your online store reflects it consistently on all pages.
3. Images in good quality
Your potential customers will want to have a clear and precise vision of what they are about to buy. Show every angle of the product and ensure that the lighting is adequate so that the color, texture and other details can be appreciated.
4. Visible shopping cart
The shopping cart is the star of your e-commerce! Place it in a place accessible from any page and make it stand out. For example, in all Tiendanube, the shopping cart appears in the upper right corner, a key and intuitive position.
5.Favicon
favicon is that little icon associated with your brand that appears in the browser tab. The idea is to keep it simple and stand out enough that users can identify it (even if they have 18 other tabs open).
6. Categories and subcategories
An important part of UX design, that is, user experience design, is taxonomy. Sort your products into categories and subcategories and use clear and explanatory names so that your customers can find what they are looking for with just a couple of clicks.
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Marketing
1. Contact page
Although your e-commerce has an impeccable design, it is very likely that there are doubts regarding the products, the purchase conditions, the shipments, the returns, etc.
Be sure to set the channels through which they can contact you and get help. It also specifies the opening hoursso they can get an idea of how long they will have to wait to get a response to their query.
2. “About Us” page
The “About Us” page it is the perfect space to connect with the audience and show the human side of the brand. Here you can talk about how the brand came about, what its ideals and values are, and you can even introduce all the people that make up the team.
💡 Here we give you for your company.
3. Visible social networks
We are 99.9% sure that, in addition to your online store, your brand also has its own page on some social networks. Share them! so you can connect with your audience on other platforms.
4. Codes tracking
To measure the traffic of your store with Google Analytics, to carry out an advertising campaign on Facebook, among other activities that require connecting your store with external applications, you will need to configure a code of tracking. Keep in mind that some take a couple of days to start getting data, so be patient and do it early.
5. Live Chat
There are applications that you can connect with your store to chat in real time with those who visit your site and have questions or comments. At Tiendanube, for example, we offer integrations with and .
6. Other active sales channels
Nowadays, there are many sales channels that you can integrate with your e-commerce to increase sales and reach new customers. Do not forget to connect your store with Facebook, Instagram, WhatsApp and even with your physical store, to get the most out of it.
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functionality
1. All links work
Something as simple as a broken link, can be the reason a potential customer decides to abandon their shopping cart and go to another store. Check each and every one of the links!
2. The store loads fast
Every second counts. They expect a website to load in 2 seconds or less, so you want to make sure your store is as fast as possible. The ones in Tiendanube were created to optimize the loading speed, because the higher the speed, the more sales!
3. There is calls-to-action
It may be very obvious to you where you should click to see promotions or to obtain information about payment methods, but for your customers it can be confusing; especially if you don’t use the right words like “click here” or “buy here”. As logical as it may seem, it never hurts to be specific with your calls to action.
4. Discard error pages
Navigate through each of your pages and make sure there are no 404 errors. In addition, you can also design a custom page for this error, in which you include a button to return to the main page and another to contact the brand.
5. Contact forms work
If your store requires users to register to buy or if there is a form to subscribe to the newsletter, check that they work and that the information is saved correctly in the database.
6. Customers can log into their accounts
This point is related to the previous one, in addition to confirming that the forms work correctly, it also checks that your customers can use their accounts to buy.
7. Defined language and currency
Configure the necessary languages and currencies so that your customers can understand and buy your products, from wherever they are. In our without commissions for sales in Tiendanube, you can select multiple languages and currencies.
8. The SSL It is active
The certificate SSL encrypt and protect sensitive information, such as access and bank details of your customers (among many other things). . Here we explain how to check that .
9. The domain is valid
The domain is the URL of your store. If you want to use your own domain, for example, www.mitienda.com, you will need to purchase it from a domain provider. It is common that you must pay for it annually, so make sure it is active at the time.
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Catalogue
1. All products are shown
Do a thorough review of your catalog and confirm that all the products you uploaded are available. If you don’t see one, it’s likely that you forgot to put it in a category or didn’t publish it.
2. Products have a name
It seems obvious but, as you can see, there is a lot to review so sometimes it is easy to forget some details. In addition to checking that all the products have a name, also check that the names are descriptive.
3. Complete and attractive description
Do not save words, the description of your products will make available to the user all the information you need to know before making your purchase.
💡 Here we give you some of your e-commerce.
4. Correct prices
Verifies, with inventory on hand, that the prices of the products are correct. Also check if there are current discounts or promotions.
5. Stock defined
Check your stock and specify the number of pieces available for each item. If you have other sales channels, be sure to reserve pieces for them or unify your stock to avoid confusion.
6. Correct weight and dimensions
In some, as is the case of Tiendanube, you need to specify the weight and dimensions of each product, in order to calculate the shipping costif you have integrations with delivery methods like SkydropX.
7. Variants specified
Are there different colors, sizes, measurements or models of the same product? Don’t forget to specify it!
Payments
1. Payment methods configured
If you are going to configure payment gateways, such as Mercado Pago, PayPal or PayU, confirm that they are configured correctly before launching your online store. If possible, make a test purchase to check it first hand.
2. Information on demand commissions
Do the payment methods you offer generate commissions? This is not bad, what would be a bit unfair would be that you do not inform your clients from the beginning and they find themselves with a surprise when proceeding with the payment.
3. Payments in monthly installments, discounts and promotions (if applicable)
These types of benefits are good strategies to attract customers and generate more sales. If you are going to offer any of them, make the conditions clear and do not forget to clarify the “fine print”.
4. Correct account (in case of transfer)
If you are going to offer deposit or bank transfer as one of the payment methods, do not forget to share with your clients your account number and account CLABE correct.
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Shipments
1. Shipping means configured
Are you going to integrate some shipping methods with your store? Check that they are well configured, you do not want your customers to abandon their cart one step away from checkout, just because they could not quote their shipping.
2. Established shipping costs
Whether you include the cost of shipping in the final price of the product or offer shipping options with different prices, do not forget to set them and inform your buyers.
3. Defined Estimated Shipping Time
Inform your clientele how long it will take approximately from when they place their order until they receive it. Furthermore, whenever possible, share with them a tracking code or link.
4. Sales packing material
In terms of logistics, try to have everything ready to be able to make shipments from day one… as they say, better safe than sorry 😉.
5. Store pick up address
If in-store pickup is one of the options you are going to offer your customers, remember to share the address and times when they can pick up their purchase.
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