Impressions are the number of times your content was shown. Reach, on the other hand, refers to the number of people who saw the post. In this text I will explain in depth what are instagram impressions and other key statistics of this social network.
The instagram stats They provide valuable information for your business. Knowing and analyzing them, you will be able to improve your content strategy and increase the interaction with your followers.
By knowing them, you will get the most out of this digital marketing platform, with the aim of growing your brand and boosting your sales in your online store.
First of all, it should be clarified that to access the statistics it is necessary that your account is configured as “” or “” and you have more than 100 followers.
We know that there is some confusion about what are instagram impressions and how they relate to the reach and other relevant metrics of this social network. Therefore, in this article I will explain what all these statistics are about. Let us begin!
What are impressions on Instagram?
Impressions are the number of times your content was shown. It includes the total views, so if the same user sees the content more than once, each time you will get one more impression.
The scopefor its part, counts the people who accessed your content, that is, the unique views. Continuing with the previous example, if someone sees a post 5 times, its reach will be 1 because it was from a single user, but its impressions will be 5.
Now that it’s clearer what Instagram impressions are and how they differ from reach, let’s dive deeper into the topic.
đź’ˇType: There are many resources to promote content viewing and get more impressions. One of them is the , that is, the icons that are located on your profile and that anticipate this content. Go ahead and prepare an attraction to gain followers and interactions!
You can know and study these statistics on the same platform, as well as differentiate between two main types of visualizations:
- organic: content that reaches the public without advertising, that is, for free, without a budget allocation.
- Promoted: content that is promoted through , which is intended, for example, to increase reach and impressions.
The social media advertising It is crucial since the Instagram algorithm does not show your published content to all your followers but, organically, defines showing it to only 10 or 15% of your audience.
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What is the use of understanding what impressions are on Instagram and analyzing them?
All content formats count impressions, whether they are stories, feed posts, reels, and even your main profile has a total impressions stat.
The impressions metric is essential to understand the interest generated by your posts among your followers. However, displaying only this data will not take much advantage of it.
You also need to analyze other metrics that will give you a more complete overview of the effectiveness of the actions you carry out on your brand’s networks.
Therefore, here I am not only talking about what are instagram impressionsbut also of the other statistics that you should know.
How are Instagram statistics divided?
Once your marketing strategy is in place and you’ve started engaging with your followers, it’s important to analyze your stats. This data will allow you to optimize your marketing plan and achieve the expected business results.
The 3 types of statistics that Instagram offers are:
- General profile statistics. They are parameters of the general growth of the account. This includes number of followers, how your audience is made up, interaction with the content and accounts reached. In addition, you can do comparative and retrospective analysis.
- Instagram stories statistics. They allow you to know the scope of your stories and what type of interaction occurs in them. For example, if users move on to the next story, if they leave to go to another account’s content, if they follow the link, etc.
- Statistics of posts on Instagram. They help you understand what people are doing with each post you share, whether it’s in feed posts, stories, or reels.
- Reel statistics. Entering the reel you want to analyze and touching the symbol of the three dots, you can access its data. As in the other contents, here you will find information on reach and interactions.
Delve deeper:
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How can you realize analyze the results in social networks It goes far beyond knowing what impressions are on Instagram. Below I will present you in detail each of the statistics, where to find them and how to learn to read these data.
How to see the statistics of a post on Instagram?
As I mentioned in the previous point, you can see the instagram stats in several ways, depending on what you want to analyze: general statistics, stories or posts. Within these groups, you will find different metrics such as impressions, reach and others that correspond to various interactions.
In the different sections of visualization of statistics that I will explain to you, you will find this data. The section you choose to display the statistics depends on the type of analysis you want to perform (that is, at the moment or retrospectively, comparing various contents).
- General profile statistics.
- Statistics of current stories.
- Statistics of past stories.
- Statistics of publications in the feed.
- General statistics of all the posts you made in the feed.
1. General profile statistics
You will find them by pressing the 3 lines that are in the upper right corner, within your profile.
2. Statistics of current stories
To see them, swipe up on each story you’re viewing. There the statistics will appear and you will see this screen:
3. Past Story Stats
Look for them in the “Archive” of stories. You will find that option by clicking on the 3 lines in the upper right corner of your profile. From there you will be able to view the statistics of all your shared stories.
Important: For them to appear, you must first have selected and configured them to be .
You can also access it from the general statistics panel that I mentioned in point 1, in the “Shared content” option.
In this place, it is possible to see general stats of instagram stories from yesterday and from the last 7, 14 and up to 30 days.
4. Feed post statistics
To access them, go to the “See statistics” option that appears below each image or video that you share on your profile.
5. General statistics of all the posts you made in the feed
This alternative is used to compare the results of the publications in a period of time (1 year, 6 or 3 months, 30 days, etc.)
Enter from the general statistics panel that I mentioned in point 1 and choose the type of content “Publications”.
Engagement and interactions vs. reach and impressions
you are already clearer what are instagram impressions and where to find this information within the app.
As you can see, there are multiple statistics available on Instagram, so let’s go a little further and talk about two new terms.
The engagement It refers to the level of commitment and/or emotional involvement that your audience has with your brand. The interactionson the other hand, are the actions that users can carry out with the content: like, comment, share in stories, click, save or send messages.
The percentage of engagement and the level of interaction They are key metrics when evaluating results on Instagram because they allow you to know how effective the content you share is.
Impressions and reach, as I mentioned before, give you an idea of ​​the impact your account and content are having, but without knowing engagement and interaction, you can’t do a complete analysis.
What does this mean? That your publications can have many impressions, but if users don’t react to the content and don’t engage, they are not very interested and it will be difficult for you to convert them into customers.
How is engagement calculated?
I have already named the parameters that allow you to measure interactions (comments, messages, etc.).
The engagement it is not a metric provided by Instagram directly, you have to calculate it. As it refers to something more intangible (the level of loyalty that followers have with the brand), it can be calculated using various data.
How? Knowing the reach that your account has and the interaction that the followers had in a period of time.
You can obtain this information from the general statistics of the account and the formula to calculate it is as follows:
TOTAL INTERACTIONS / TOTAL REACH = ENGAGEMENT
Below, I will present all these metrics in detail and tell you which ones are the most important for you to track.
So what are the top Instagram stats to watch out for?
Here I will share with you the main Instagram statistics that you must take into account to analyze the effectiveness of your actions on this social network.
Bearing clear what are instagram impressions —along with your other statistics— and with this information to learn how to analyze the data, you will have more and better original content ideas. Let’s see it in detail!
- General profile statistics.
- Public statistics.
- Content statistics.
- Particular statistics of each publication in the feed.
- Particular statistics of each story.
1. General profile statistics
These statistics can be consulted by applying a filter for the last 7 or 30 days. They provide you with a overview of your account’s performance. The most relevant data that you should consider are:
- Summary of accounts reached: Number of accounts that viewed any of your posts, stories, or videos at least once. There you will also find:
- Impressions: Number of times your IGTV posts, stories, or videos were shown on screen. As I mentioned, it differs from reach because it includes total views, but this data is also essential to understand the interest that your content can generate.
- Account Activity: A statistic that measures the number of actions taken by users on your account. The most important are visits to the profile, clicks on the website (we recommend that you have a direct link to your ), clicks on the “how to get there”, “call”, “mail” or “send SMS” button (they allow you to analyze the interest in connecting…
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