Click and collect and its importance in today’s e-commerce

Everyone talks about the evolution of e-commerce in the last year and with it, the forms of delivery have been sharpened to make them as efficient as possible before a market that demands products in the shortest time required.

The last 2021 of the AMVO, which analyzes the attitudes of e-commerce buyers, offers us very revealing data about the main motivators to buy online, where 30% of shoppers place more importance on a quick and easy return process, while another 20% place more importance on shorter delivery times; two points where it directly impacts shipping forms such as click and collect (either click&collect), gaining greater prominence in the current scene.

Only in the US click&collect has doubled in Compartir of shipping methods preferred by buyers from retailreaching 9.1% of all online sales, demonstrating a pattern and trend that is being repeated worldwide.

But what is it click and collect?

click&collect, also know as pickuppick up in store or pick up pointis a method that replaces the delivery (traditional delivery), by collecting the product at a point previously established by the seller. Being a form of between that brings many benefits for both parties:

Benefits of click&collect for customers

immediacybuyers will be able to have their product in much shorter delivery times.
Saving in shipping costs.
Avoid mistreatment of products in the transfers inherent to the delivery traditional. The products are kept protected by the seller with the necessary conditions.
Certainty of when they will have your product. Do not face delays courier (messenger) or you wait without answer.
Safer shoppingwith pick-ups even from the car, without physical contact and very quickly.
The customer will have a choice of quick and easy returnIf necessary.

Benefits of click&collect for vendors

You push the customer to move to your physical store where you can get .
Saving in operating costs.
Increase chances of loyaltyhaving direct contact with customers.
Conversion rates increaseby offering an additional delivery option with a much faster delivery promise.
Decrease in rates of claims or returns due to shipping problems.

This delivery method is especially relevant in categories of mass consumer goods (CPG) where immediacy makes the difference and where the buyer cannot afford to wait the average times of a traditional courier to receive, for example, their purchases. of food.

is average, a buyer will be able to have your product in less than four hoursconsiderably reducing times compared to traditional delivery methods.

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How does it work click and collect?

The customer makes the purchase in the e-commerce.
In the process of check out (end of purchase), the customer chooses the collection point of his choice.
The customer picks up the product under the conditions detailed by the seller.

How to configure click and collect in CloudStore?

If you have a Tiendanube, you have two options to offer the option of click&collect to your customers:

1. From your administration panel in Tiendanube, you have the option to configure a personalized delivery.

Then you must add the withdrawal point at your convenience, in this way it is already available to all customers who enter your store.

two. Tiendanube has agreements with which they offer a network of pick-up points nationwide so that any buyer can pick up their purchases.

For example, by integrating your store, you can offer your buyers more than 1,000 pick-up points throughout Mexico.

Don’t you have your own online store yet? and take advantage of all the benefits offered by our platform to boost your business, including in-store collection or pick-up as a form of delivery.

Keep in mind…

According to statistics, the busiest times for buyers to pick up products are between 11 a.m. and 1 p.m. With an average stay of 20 min, prepare the pick-up point for the demand you may have.
Always coordinate with your warehouse or warehouse that you have the stock necessary at the time of withdrawal.
You don’t necessarily have to store the product on site collect or collection, but keep in mind the movement that you must make from your warehouse to the collection center.
Gives visibility at all times to your buyers, of the schedules and conditions for the collection.
Verify the identity of the person who collects the purchase, avoid fraud.

Click and Collect is revolutionizing today’s e-commerce, because it all boils down to immediacybuyers increasingly demand their products quickly, in less time and that is why it has become one of the fundamental pillars of logistics in digital business. Visit this article on our blog to learn more about it.

Do you dare to configure click & collectt in your store? If you have any questions, write us below in the comments and we will support you in the process.