Have you asked yourself more than once how to be an influencer? I anticipate that not only you have that doubt. These social media figures, having thousands or millions of followers, have become recognized voices on almost all topics, so much so that they are already an important part of a digital marketing strategy.
What is being an influencer?
Influencers are opinion leaders, that is, people with great credibility on a particular topic. Due to their reach in social networks, they can become promoters of a brand thanks to their great ability to attract people to try a product or service.
They are characterized by having a engagement (the level of commitment that the audience has with the figure or brand) very high with the community they create. In addition, their followers see themselves reflected in them, they perceive them as genuine peers and this drives the value placed on your words.
This figure was born in the digital context that we live from two very particular characteristics:
- The amount of time we spend on our phones: It is estimated that they are between 3 and 4 hours a day.
- Many of us are part of the “skip-ad” generation: experience in trained our senses to recognize paid ads and quickly skip them in a matter of 1-2 seconds.
To understand what an influencer isLet’s go with an example:
Allan Estrada He is an actor, singer and youtuber Mexican who is recognized for his travel channel called . It has 1.6 million followers on Instagram and has become a recognized voice for travelers throughout Latin America.
The highlights of his work are the tips he shares for traveling the world and the credibility he conveys in each of his experiences, such as the visit to the La Casa En La Playa hotel in Xcaret.
By showcasing the good and bad of a city, hotel, or restaurant, he draws his followers and brands to him as a trusted voice on travel.
How to be an influencer: here are the keys
Now that you are clearer what is it to be an influencerit is important that you take into account these six keys before seeking to become one:
- Specialize in a subject.
- Support your content in photos and videos.
- Be consistent and relevant.
- Be honest with your followers.
- Interact with your audience.
- Use relevant hashtags.
I will explain each of these aspects in detail below. 😎
1. Specialize in a subject
To become an authority in a certain niche, you need to be knowledgeable about theory and practice, as well as the audience you’re targeting. It is not about being famous, but an expert in an area.
2. Support your content in photos and videos
It is not an immovable rule, but if we think about how to be an influencer, the most common thing is that you communicate with your audience through visual content.
You may create a video blog -also known as a vlog- sharing travel images, photos of food you recommend, video tutorials where you explain something, screenshots of a hotel or samples of the makeup you’re trying, whatever goes!
Users, almost without realizing it, demand more and more quality in them in order to dedicate time and attention to them.
3. Be consistent and relevant
For your content to be featured, you have to be frequently on the platforms where users are, so they will be more likely to reach your photos and videos. Also, it is crucial that you can offer a product with some kind of authenticity.
There will always be other influencers talking about the same thing, but to stand out, your content must have an original feature. It can be in your general brand image, your way of speaking, your sense of humor to communicate, your attention to detail, the options are endless!
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4. Be honest with your followers
I already mentioned that, if there is a trait that defines what it is to be an influencer, it is credibility. If your audience is growing, it is because they are trusting you, your words and recommendations. So… don’t let them down!
Take care of your suggestions to always offer good quality content. Build an excellent reputation from the start is the best advice to grow on a solid foundation.
5. Interact with your audience
Although you are focusing on generating good content, Another feature that will help you to be close to your community is to interact with it.
Propose topics for discussion, read and respond to their comments if you’re live on Instagram, or . Social networks are made for people to interact. It will always be more fun to follow someone who not only speaks, but also listens, thinks, reflects, shares and disagrees. Join the conversation!
6. Use relevant hashtags
A hashtag is a keyword or phrase that is preceded by the number symbol (#). It serves to mark the content so that both platforms and users quickly identify what it is about.
For example, under the Instagram label we group the content that belongs to our platform to create an online store without advanced technical knowledge. 📸
In the process of getting to know your community, you will identify the best hashtags to increase the visibility of your posts.
Since they work as references to tag your content, they are very useful when it comes to ordering your posts and having more opportunities for discovery by users who are not yet following you but are interested in the topic of that hashtag.
Influencers who are success stories
In this section I will share concrete examples of influencers that you most likely know. Some of the most recognized content creators in Mexico are:
- Javier Ibarreche: rose to fame during the height of the COVID-19 pandemic creating videos reviewing and recommending series and movies with a touch of humor and a lot of sincerity. 6.8 million followers on TikTok they support it.
- Pamela Allier: her fashion tips and fitness they made her shine in the digital world, so much so that she opened her own zero-impact exercise studio. She has 800,470 followers on Instagram.
- Danielle Clyde: his profession is architecture, but he rose to fame by being the face of the most famous movie theater chain in Mexico. She currently she is listed as a mom blogger Y He has a community of 543,271 followers on Instagram.
- Paco DeMiguel: for many it needs no description. This Mexican is characterized by his funny imitations of teachers, uncomfortable aunts of the family and even teenagers. He has 1.8 million followers on Instagram.
Being an influencer and selling online: the case of Yuya
I already talked about the relationship between influencers and brands that take advantage of the reach and engagement of their accounts to reach new users. In case of yuyaone of the first influencers on Instagram, is an inspiring story for anyone who wants to start a business.
Mariand Castrejon Castaneda rose to fame for sharing hair and makeup tips, proving that it doesn’t take long hours or big budgets to achieve incredible results.
She currently has 17.1 million followers on Instagram, but her success was so great that she was able to launch her own line of cosmetics, called dancing togetherwith products for eyes, lips and face that are not tested on animals.
Very inspiring, right? If you are having good results with your content on social networks and you are thinking of working as an influencer to promote your service or product brand, remember to create your own online store and start selling online throughout Mexico.
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