The main screen of your Instagram profile is one of the most important places in your account: it is where it is defined if a person who reached your profile will become a follower or not!
Next I share my suggestions so that your Instagram profile is super effective to attract new followers:
1- Make your profile picture (clearly) recognizable
My first advice is: “no” to small words. For that, use a simplified and super summarized version of your logo.
For example, our brand name is O2 Digital but in the profile picture we only use O2, which is recognizable when viewed in a small size. If we added the word “Digital” everything would look smaller and less identifiable.
2- Use a keyword for the account name
The most important thing here is that, in addition to being creative and representative with our brands, we use keywords related to our business.
This is because it is the only place where the Google search engine actually searches!
Also, it will help you any new visitor can quickly recognize what your brand is about Or what category does it belong to?
3- Use an explanatory and attractive (bio) description
If you want to tell what you do, how you do it, what is the personality of your brand and what differentiates youIt’s the place!
try to be synthetic but descriptive at the same time (great challenge, right?). You can also try something fun and don’t stop using the most appropriate emoticons to communicate your essence.
Finally, it is key to close your description with a call to action, for example inviting people to visit your online store.
💡 Bonus Tip: if you want to recommend to your audience different products, services or valuable information, you can gather in the same link a list with the most relevant links for your brand.
4- Harness the power of story highlights
This is a key item! It is known that stories are a great protagonist of the networks today, but not everyone is aware of the importance of featured stories.
Normal stories disappear after 24 hours but featured stories never disappear!
For that reason I recommend that you generate different blocks, showing the different aspects of your business. For example you could make blocks with:
- The history of your brand or your history as an entrepreneur
- How to buy your products
- Your best selling products
- Images of your showroom, premises or workshop
- Demo videos of your products or how the product arrives
- Useful information for your customers (how to care for your products, instructions for use, ideas for use)
5- Do not forget to take care of your feed
It is important that the content of your publications is good but also that when someone reaches your feed (the grid with your publications that can be 3×3 or 3×4, depending on the different cell phones) have a certain aesthetic unity.
Some elements you have to pay attention to:
- the color palette
- The type of images we are going to use
- The different types of layouts with which you can play
More advanced users could play with the images in Photoshop and simulate how the grid would look with future publications.
Other tools that can be used are Planoly, Later or Preview that allow you to upload photos, play with the order and have an idea of how the feed would look.
Keep in mind that if you use the same filter for all photos, you give a certain visual unity to the feed. And also don’t forget that the Filters don’t have to be as intense as they are normally displayed: you can choose what percentage of intensity to apply.
If you apply the same filter to all photos by 30% or 50%, the effect will be subtle but the aesthetic unity will be clear.
conclusion
Your Instagram profile is a key place for your business: it gives you the possibility to explain what your proposal is about in a fast and attractive way.
If it has the right elements and is effective, you will get those who visit it to become followers. 😉
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