New technologies have come to make life easier for people. In the middle of 2022, it is impossible to imagine a future without digital platforms, which are those virtual spaces in which programs or applications that satisfy different user needs are stored.
“The future is today”. This phrase of Malcolm In The Middle was never more real and is perfect for explaining the importance of digital platforms to facilitate many activities in 2022.
Any entrepreneur in Mexico knows one thing clearly: technology has become a very important tool to drive a business and be able to capture the attention of thousands of people with just a few clicks.
Therefore, below I will explain what digital platforms are, what they are for, what their advantages are and how you can use them to your advantage to sell more online.
Will you join me on this journey full of interesting information? 🚀
What are digital platforms?
When we talk about a digital platform we refer to the virtual space in which an application or program is stored that will allow people to perform multiple tasks to meet their needs.
In this digital place, millions of people from all over the world will be able to access various services from a computer, tablet or smartphone, as long as they have access to the internet.
The control of these virtual platforms falls to one or several administrators, who are in charge of managing all the content, creating databases so that the user has access to personal information and offering safe browsing at all times.
What are digital platforms for?
digital platforms they function as intermediaries between the user and the company that provides a service, facilitating the interaction and exchange of information between both.
Their functions will depend on the type of service they offer and the infrastructure they have. They can provide tools to learn something new, facilitate communication with other peoplehost videos to be viewed from anywhere in the world or even provide the opportunity to buy and sell products.
Later I will share their classification and examples so that you better understand how they work and the importance they have in our daily lives.
Advantages of digital platforms
The main advantages of digital platforms are:
- Save time to carry out activities or consume content.
- Facilitate the exchange of information between two parties.
- Modernize business processes.
- Reduce the margin of error.
- They generate profit for the company that designed it.
Below I explain more details of each one. are you coming with me? 😉
Save time to perform activities or consume content
We live in a time when everyone wants to save time when doing any type of activity and even to learn something new. Thanks to digital educational and streaming platforms, both can be achieved, from anywhere, 24 hours a day, 7 days a week.
Facilitate the exchange of information between two parties
Having important data, such as a bank account statement or the personal data of a new collaborator in your company, is easier if you use this type of tool. With just a few clicks you can exchange information safely and without complications.
Modernize business processes
Business owners are always looking to offer better service to their customers and be more efficient in their work teams. Thanks to a digital platform they can work with a reduced group of collaborators, since this type of tool can perform tasks that previously needed the support of a large number of people.
Reduce the margin of error
Human error in companies is common. Fortunately, by relying on technology, this can be significantly reduced as workers will have additional support to avoid mistakes.
They generate profits for the company that designed it
Entrepreneurs who explore use virtual platforms as a business, have the opportunity to generate profit by solving a problem with such a tool. An example of this advantage is Spotify, Swedish company that since 2008 offers a free and paid service to play music via streaming.
What are the most used digital platforms?
There are thousands of digital platforms around the world, from educational, streaming or news, to stock and banking. In each category, there are users who use them on a daily basis, being social platforms – also known as social networks – the favorites of millions of people around the world.
In this sense, to give you an example of the most used digital platforms in the world, I will share with you which are the social tools with the most active users per month so far in 2022 according to one by Buffer:
- Facebook: 2.9 billion.
- YouTube: 2.2 billion.
- WhatsApp: 2 billion.
- Instagram: 2 billion.
- Facebook Messenger: 1.3 billion.
- WeChat: 1.26 billion.
- TikTok: 1 billion.
- Sina Weibo: 573 million.
- QQ: 538.9 million.
- Telegram: 550 million.
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Digital platforms: examples that inspire
As you have been able to realize throughout this text, these tools are very important to carry out activities more easily from any device. To continue learning more about them, it was time to explore some examples of digital platforms.
- Educational digital platforms
- Digital music and video platforms
- Social
- electronic commerce
- payment
- stock market
- banking
- of news
- Gaming
- Images
Below I share more details.
1. Educational digital platforms
These types of platforms are responsible for offering a learning experience as if you were in a classroom. Some examples are: Coderhouse, Moodle and Google Classroom.
2. Digital music and video platforms
Also known as audiovisual digital platforms, they are tools that focus on hosting videos and songs for people to consume. Spotify, Apple Music, Netflix and YouTubeswith some examples.
3. Social
Digital platforms of this type are the most used today. With them, users can be in contact with friends, family and even meet new people from anywhere in the world. Facebook, Instagram or TikTok are some of these platforms.
4. Electronic commerce
These types of tools came to facilitate the purchase of products from home. Thanks to them, hundreds of entrepreneurs have been able to create businesses with little budget and be successful. Amazon, Woocommerce and Free Market are several examples.
5. Payment
As in the previous point, digital payment platforms were created to facilitate transactions in the virtual world. With them you can process payments with credit cards, debit cards and even cash deposits. Paypal, Kueski Pay or Mercado Pago are some of them.
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6. Stocks
Also known as brokers, these types of platforms are intermediaries between investors and the stock market, facilitating transactions for business in the stock market. Some examples are eToro, TradeStation and Flink.
7. Banking
For the convenience of all its users, banks also have their own virtual platform to carry out transactions, consult account statements and contract new services. Companies like BBVA, Citibanamex or Santander are some examples of successful platforms.
8. News
Keeping up to date with the latest news in the world is becoming easier. Currently, newspapers and magazines have their online versions in which they make updates in real time. El Universal, Forbes or Reforma are examples of this type of digital platforms.
9.Gaming
They have not stopped growing and innovating. Currently there are titles with virtual platforms to play with friends, such as World of Warcraft, The Sims or League of Legends.
10. Pictures
A great tool for content creators or entrepreneurs who need images for their online stores. These digital platforms offer the opportunity to download graphic material for free or by paying a monthly subscription. Pixabay, Pexels or Getty Images are some examples.
Now that you know all the details about digital platforms, I remind you that you have the opportunity to create a business or take it to the next level by using them to your advantage. With you can create your own online store, without having advanced technical knowledge, and accept card payments, ship to all of Mexico and even promote your products on social networks, all this. Pretty good, right?
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