Selling clothes online implies having images that help convince your customers to buy the clothes. If you want to know how to take photos of clothes to sell clothes, you are in the ideal place.
In this article I am going to guide you in the world of product photography, considering all the necessary aspects: from the materials you need, the types of photos to sell clothes that abound in e-commerce, to tips to have the best photos for Sell clothes.
The objective of this guide is to bring you many ideas to take photos of clothes to sell, even for Instagram or any social network where your brand is present!
So have your camera handy, a notebook and get ready to make the leap from selfie shooter to professional fashion and haute couture photographer. Let’s capture some great clothing photos!
Types of photos to sell clothes
Before you start, you need to know the types of photos to sell clothes most frequently used in the markets. Thus, you will know what you want to recreate and which one goes best with the identity of your brand. Now I explain each of them.
with mannequin
The photos to sell clothes with a mannequin are all those images that are made using a support underneath. Realistic, abstract, headless, sports mannequins or a sewing mannequin can be used.
with model
Whether they are friends, family or models hired especially for taking pictures, in these types of photos a person shows how your products look on. They provide their own style and it is the closest thing to a fashion magazine image.
Flat bottom (Flat Lay)
Flat lay photography is all those images taken on a flat background. This style consists of placing a garment on a flat surface and taking the photo from above, that is, from above.
There is a lot to consider about funds to sell clothing. This can be white, to avoid color contamination of the garment, or neutral colors, to avoid distractions.
Keep reading to dig deeper into this because we are going to talk about beautiful clothing backgrounds to enhance the visual content of your brand. Let’s keep going!
Learn more about design:
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With “invisible” mannequin
This style of photographs are those that present the product as if a transparent model or an “invisible” mannequin were wearing the clothes.
Usually this effect is done in post-production, editing the outer image together with the inner one, in order to make the outer part of the garment join with the inner part.
What do I need to take photos of clothes?
To take photos of clothes to sell you do not necessarily need a super professional setting or an ultra advanced camera. You can do it with simple tools that you have at home or by adapting some of them to achieve better performance.
Basic elements to take photos of clothes to sell
- Lightning
- Camera or mobile device
- Background to take the photo
- photographic tripod
Optional items to take photos of clothes to sell
- Light box
- Manikin
- Model
- clothes hooks
Depending on the type of clothing photo you want to take, you will know what elements are necessary to carry out your shooting.
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📷 Photographer Tip: There are always cheap ways to do it! If you don’t have a big budget, you can improvise a photo studio with white cardboard, a lamp, tape and white cloth. You will see that the result can be great.
How to take photos to sell clothes?
Now that you know the different types of photos you can take and the necessary materials, it’s time for you to learn how to take photos of clothes to sell.
We are going to go step by step, from the process of preparing and selecting garments to the different considerations that you should have in each of the styles. We hope these tips will be very useful to you!
How to prepare the clothes to take a photo 👕
Before starting the photo session, you need to have the clothes to be photographed ready. I followed these steps to do it in the best way:
1. Make the selection of pieces
I chose the garments to portray based on the attributes you want to highlight. Is it the design of the garment? The fabric? The colors?
When you have selected the garments, hang them to prevent the fabric from deteriorating. Choosing clothes in small sizes will help you have better control of the material and avoid unnecessary wrinkles or folds.
2. Wash them (if necessary)
Each fabric has its peculiarities. If you are going to photograph clothes with very stiff materials or that may seem rigid, give them a wash before taking a photo. This way the fabric will be in better condition and the photographs will look better.
3. Iron them
The camera doesn’t lie. Remove folds and wrinkles with a steam iron, as long as the fabric is suitable for this. That way you will have better control of the garments and they will always look impeccable.
How to prepare your studio to take photos of clothes 📷
Once you have the clothes ready, it is time to prepare the place where you are going to do the photo session. Following these steps you can have your own photography studio for taking photos in a matter of minutes.
1. Select the location
Not all entrepreneurs have a professional studio at home or the ability to rent one. If you are going to set up your studio at home, make sure you choose a good location.
You will have to select a place with good lighting, spacious, that allows you to connect lamps or locate light boxes and where you can install different backgrounds and elements of photographic composition, if you have planned it that way.
2. Gather your materials
I have everything at hand! Avoid wasting time or doing long sessions by having all the necessary materials to take these clothing photos nearby.
From the garments, to the lamps, mannequins and other elements: everything must be in the same place. This way you will not have delays in the development of the task.
3. Set up your studio
Having all the elements at hand, it only remains to assemble the set, order the clothes and place the lighting in the required direction to start the photo session. Let us begin!
How to take photos of clothes to sell using a mannequin 👗
Using a mannequin for photo shooting has multiple advantages: it sets up quickly, it’s relatively easy, and you avoid the expense of hiring models. Now I explain how to take photos to sell clothes using a mannequin.
1. Position the mannequin
Choosing the location of the mannequin is important, since depending on the angle you choose, it will be the perspective from which you show your garments.
Position him in front of the camera and try to capture various angles when taking clothes photos, some of the most important ones are front, back and sides.
2. I dressed the mannequin
I dressed the mannequin with your clothes trying to make them look as they would on any person.
You can use hooks or clips to form a waist or adjust the garment to the dimensions of the support. This will make your garments stand out more and highlight the cut or manufacture of the garments.
3. Fix the lighting
Once you have dressed the mannequin, adjust the lighting to favor the angles you will be photographing. Avoid dim sides or overexposure of images when shooting the camera.
How to take photos to sell clothes recreating the “invisible” mannequin? 👻
To take the “invisible” mannequin photos you have to take photos with a matte or white mannequin, to later replace it in post production. Be sure to capture the interiors of the garments (such as the neck or sleeves).
You can do this by taking a photo of the garment inside out on the mannequin itself. Thus, with these two photographs, later you will be able to make it and obtain the effect you want.
📷 Photographer tip: If your garment is in light colors, use a mannequin in dark colors. If it is dark clothes, opt for a white mannequin color or in light colors. This will help make editing easier.
How to take photos to sell clothes using a model 👖
If you have the advantage of having the support of a model who can wear your clothes, taking photos becomes relatively easier. However, there are certain considerations that must be taken into account.
1. Position the model
Before the photo shoot, plan what images you need for your website. That way, you will be very clear about the angles to cover.
Usually, the necessary planes in the photos of clothes are front and back, sides and an extra as a suggestion of use. The creative possibilities are limitless when it comes to the style you want to portray!
2. Fix the lighting
Depending on the model, its height, as well as the background to take the photos with, it is important to fix the lighting.
You can lean on rings or light boxes to have a soft and diffused light. This will help you avoid rework in the post-production of the images.
3. Take advantage of your resources
If you are dedicating yourself to a photography shoot, working with models and doing this task in a professional way, it is worthwhile that you get as much material as possible from this effort.
By having models, you have the advantage of being able to combine it with videos and outdoor photography. This will add a distinctive character to your brand and you can have material for .
How to take photos to sell clothes on a flat background (Flat Lay) 👔
The photo on a plain background may seem simple, however it requires relevant production work to make everything look incredible. I am going to explain some of the considerations to take into account when taking photos to sell flat lay clothes.
1. Assemble the background to take the photo
Setting the stage for taking photos is a relevant issue. You can choose a white background, a green one (if you want to replace it in post-production) or whatever you prefer.
Backgrounds to sell clothes can also have your brand colors or textures, such as wood, stone, etc.
The most important thing at this point is not to lose sight of the fact that the background should not chromatically contaminate the photographs, nor distract from the main element: your products. So, adjust it according to the color and the clothes you are going to photograph.
2. Fix the lighting
Any professional photographer will tell you that it is not the same to capture images on a white background than on a colored one.
Consider the lighting that the garments need to avoid harsh shadows or reflections that contaminate the shot. Remember that being on a flat background, the lighting must be adjusted to the angle from which you are going to take the photo.
3. Capture in various positions
Yes, not only the front is necessary when capturing…
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