The impressions are the number of times your content was shown. The scope, on the other hand, refers to the number of people who saw the publication. If someone sees a content five times, it will have 5 impressions but its reach will be 1. In this article we will understand in depth what are impressions on Instagram and other key statistics.
Instagram statistics provide you with valuable information for your business. Knowing and analyzing them, you will be able to mimprove your content strategy and increase engagement with your followers.
It’s about getting the most out of it. digital marketing tool with the aim of growing your brand and driving sales to your online store.
First of all, it should be clarified that in order to access the statistics, your account must be configured as type “” or “” and have more than 100 followers.
We know there is some confusion about what Instagram impressions are and how they relate to reach and other relevant metrics on the social network. Therefore, in this article let’s clarify what all these statistics are about. Let us begin!
What are impressions on Instagram?
Impressions are the number of times your content was shown. It includes the total number of views, so if the same user sees the content more than once, each time you will get one more impression.
The scopefor its part, counts the people who accessed your content, that is, the unique views. Continuing with the example above, if someone views a post five times, its reach will be 1 because it was a single user, but its impressions will be 5.
Now that it’s clearer what Instagram impressions are and how they differ from reach, let’s dive deeper into the topic.
Bonus tip! đź’ˇ There are many resources to promote content viewing and get more impressions. One of them is the , that is, the icons in the manner of cover who anticipate this content. Be encouraged to prepare an attractive good to gain followers and interaction!
Can know and study these statistics on the same platformas well as two main types of visualizations can be differentiated:
- Organic: content that reaches the public without being advertised, that is, for free, without a budget allocation.
- Promoted: content that is promoted through , which is intended, for example, to increase reach and impressions.
The social media advertising It is crucial since it does not show all your published content to all your followers but, organically, it defines showing it to only between 10 or 15% of your audience.
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What is the use of understanding what impressions are on Instagram and analyzing them?
All content formats count impressions, whether it’s stories, feed posts, IGTV videos, and even the overall account has a total impressions stat.
The impressions metric is essential to understand the interest generated by your posts among your followers. However, analyzing only this data you will not get too much out of it.
You also need to analyze other data that will give you a more complete picture of the effectiveness of the actions you are carrying out on your brand’s networks. For this reason, in this specialized article we are not only talking about what impressions are on Instagram, but also about the other statistics that are essential to know.
How are Instagram statistics divided?
Once you’re up and running and you’ve started engaging with your followers, it’s important to analyze your stats. These data will allow you optimize your and achieve the expected business results.
The 3 types of statistics that Instagram offers are:
- General profile statistics. They are parameters on the general growth of the account. This includes number of followers, how your audience is made up, interaction with the content and accounts reached. In addition, you can do comparative and retrospective analysis.
- Instagram stories statistics. They allow you to know what arrival your stories have and what type of interaction occurs in them. For example, if users move on to the next story, if they leave to go to another account’s content, if they follow the link, etc.
- Instagram post statistics. They help you understand what people are doing with each post you share, whether it’s in feed posts, stories, or IGTV videos.
- statistics of reels. Entering the reel you want to analyze and by touching the symbol of the three dots, you can access its data. As in the other content, you will find information on reach and interactions.
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It’s already becoming clearer analyze the results in social networks It goes way beyond knowing what Instagram Impressions are, right? Let’s continue to know in detail each of the statistics, where to find them and learn how to read this data!
How to see the statistics of a post on Instagram?
As we said in the previous point, you can see Instagram statistics in several ways, depending on what you want to analyze: general statistics, stories or posts. Within these groups, you will find different metrics such as impressions, reach and others that correspond to various interactions.
In the different statistics display panels that we are going to explain below, you will be able to find this data. The panel you choose to display the statistics depends on the type of analysis you want to perform (that is, at the time or in retrospect, comparing various contents).
General profile statistics
You will find them by pressing on the 3 lines that are in the upper right corner, within your profile.
Statistics of current stories
To see them, swipe up on each story you’re viewing. The statistics will appear there. You will see this screen.
Past story stats
Look for them in the “Archive” of stories. You will find that file by clicking on the 3 lines in the upper right corner, in your profile. From there, you will be able to view the statistics of all your shared stories.
Important: for them to appear, you must first have configured them to be .
You can also access it from the general statistics panel that we mentioned in point 1, in the “Shared content” option. In this place, you will be able to view general statistics of yesterday’s stories and the last 7, 14 and up to 30 days.
Post stats is in the feed
To access them, go to the “See statistics” option that appears below each image or video that you share on your profile.
General statistics of all the posts you made in the feed
This alternative is used to compare the results of the publications in a period of time (1 year, 6 or 3 months, 30 days, etc.)
Access from the general statistics panel that we mentioned in point 1 and choose the type of content “Publications”.
Engagement and interactions vs. reach and impressions
We are now much clearer about what impressions are on Instagram and where to find this information within the application.
As you can see, there are multiple statistics available on Instagramso let’s go a little further and talk about these two new terms.
The engagement refers to commitment level and/or emotional involvement that your audience has with your brand. The interactionson the other hand, are the actions that users can carry out with the content: like, comment, share in stories, click, save or send messages.
The percentage of engagement and the level of interaction They are key metrics when evaluating results on Instagram because they allow you to know how effective the content you share is being.
Impressions and reach, as we said before, give you a notion of the arrival of your account and your content, but without knowing the engagement and interaction you cannot do a complete analysis.
What does this mean? That your publications may have many impressions, but if users do not react to the content and do not interactthey are not too interested, so it would be difficult for you to convert them into customers.
How is the calculated engagement?
We have already named the parameters that allow you to measure interactions (comments, messages, etc.)
For its part, engagement is not a metric that Instagram provides directly, but you have to calculate it. As it refers to something a little more intangible (the level of loyalty that followers have with the brand), it can be calculated using various data.
How? Knowing the reach that your account has and the interaction that the followers had in a period of time. You can obtain this information from the general statistics of the account, and the formula to calculate it is as follows:
TOTAL INTERACTIONS / TOTAL REACH = ENGAGEMENT
Next, we are going to present all these metrics in detail and we will tell you which ones are the most important for you to track.
So what are the main stats to watch out for?
We share with you what are the main Instagram statistics that you have to take into account to analyze the effectiveness of your actions on this social network.
Being clear about what impressions are on Instagram along with their other statistics and with this information to learn how to analyze the data, you will have more and better originals. Let’s see it in detail!
1) General profile statistics
These statistics can be consulted by applying a filter for the last 7 or 30 days. They provide you with a overview of your account performance. The most relevant data that you have to consider are:
- Accounts Reached Summary: The number of accounts that viewed any of your IGTV posts, stories, or videos at least once. There you will also be able to see:
- Impressions: Number of times your IGTV posts, stories, or videos were shown on screen. As we said, it differs from the scope because it includes the total views, but this data is also essential to understand the interest that your content can generate.
- Account Activity: A statistic that measures the number of actions taken by users on your account. The most important are visits to the profile, taps on the website (we recommend that you have a direct link to your ), taps on the “how to get there”, “call”, “mail” or “send SMS” button (you allow you to analyze the interest in connecting with your brand)
- Content Interactions: Includes engagement with IGTV posts, stories, and videos.
Then,…
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