Linktree is a tool that unites multiple links on a single website. This grouping of links is especially useful on platforms like Instagram, which allow us to insert only one URL in the biography. Let’s take a closer look at what Linktree is and how to use it.
Social networks are great allies when it comes to . To achieve these commercial objectives, the platforms have several tools that can boost your business. Linktree is one of them.
If you already have, you will have seen that it allows you to include only one link in the biography. In general, we recommend inserting the link to your virtual store there because it is the main way to .
However, you probably have more than one link to promote. Given the limitation that the social network places, using Linktree for Instagram becomes almost essential!
For example, many entrepreneurs want to highlight their , other brand sites like their (here we explain) or the WhatsApp link on your company’s Instagram. Did you know that you can use our free generator to create this link?
Do you want to learn how to use Linktree in your social networks? Keep reading this article that we bring you all the details.
What is Linktree?
Linktree is a tool that unites various links on a single page to facilitate traffic between the different websites of your brand. The basic idea is to concentrate and organize all your links into a single link.
To see an example, let’s see the case of the link we have on Tiendanube’s Instagram:
In this way, you can take care of spreading only that link with which the audience will be able to reach all the important content for your business.
It is a very popular resource among those who use Instagram to attract customers. As the social network allows us to include only one link in the profile, Linktree becomes essential.
Advantages of using Linktree
In addition to grouping the most important links of your brand in a single link, using Linktree can bring your business three additional advantages:
- Access to statistics: this tool allows you to know how many clicks a certain link has obtained from the moment it was published on Linktree. This gives you clues about the behavior of your audience and their interest in the content you broadcast.
- Easy to use: you don’t have to be an expert in social networks or in the digital world to configure the tool. Read on to find out how to use Linktree!
- Personalization: with the free version it is possible to choose a theme, as well as the background image. For its part, the Pro option allows you to play with the colors of the background and the buttons.
How Linktree works
In practice, Linktree generates a landing page, that is, a destination web page, with buttons that lead to the links you define. These work as shortcuts to drive traffic to your or other sites of interest like your .
Thus, instead of having to spread many links, something that is confusing and cumbersome for your community, you just have to focus on spreading your Linktree and keeping it updated.
🥇 Teacher tip! To include your Linktree in your shipments or your brand’s merchandising, we recommend doing it with a QR code. Users scan this image with their phones and it takes them directly to the link. Do it for free with our generator!
Is Linktree free?
This tool offers options according to the needs of each user. If we think about the fundamental objective of the platform, the free version meets the expectations and requirements because it allows you to group the links creating shortcuts for your websites.
Below, we highlight some of the points that the free plan makes available:
- There is no limit on the number of links.
- You have access to metrics like the number of times each link was clicked.
- You can get paid, for example, by including .
- You have the option to add video content on this page.
The Pro version has some additional features, such as:
- Direct integration with other platforms such as , YouTube, Twitch, Facebook, among others.
- Statistics system that analyzes the traffic through your links.
- Access to all customization options and variants (themes, special buttons and fonts).
- Take payments, collect data such as emails and phone numbers directly from Linktree for a marketing campaign.
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How to create a Linktree
We already talked about Linktree, what this platform is and its main advantages. It is time for you to know what the tool looks like. Let’s go step by step to create your own link.
1. Choose a username, email and password
To get started, go to and click on “Get started for free”. This will take you to a form where you will have to define a username —this is the one that will appear in the URL of your page—, your e-mail and a password.
2. Select the item
The platform will ask you to choose three categories that are related to your business or profile. For this, it offers some options such as, for example, fashion, food, e-commerce.
3. Define the links
Once the categories have been selected, you will go to the Linktree administration panel to define which links your site will contain.
Insert the desired URL, a name for that link (that is, what will be seen on the button) and, optionally, an image as a thumbnail.
4. Customize the design
Throughout the process, in the right panel you will have access to a preview of your Linktree landing page. In the “Appearance” tab you will be able to adjust details such as the background color or design, the typography, your profile picture, a title and your description.
Some resources are limited because it is the free version, but you will see that, even so, you have many customization options!
Once you’re done with these steps, you’re all set to start using Linktree! In the upper right part of the web you will see your link and, with the Share button, you will be able to share it.
When someone accesses your Linktree link, they will see it like this:
How to use Linktree on Instagram and other web platforms
If you were wondering where to use Linktree, the alternatives are plenty!
You can use this tool for personal purposes: either in portfolios or CVs, cover letters and even your WhatsApp description.
Now, if the idea is to take advantage of it for commercial purposes, having a link that brings together all your sites of interest will help you:
How to optimize your Linktree
Here are some key tips to use Linktree like a pro:
- Add a moderate amount of links: in this way, you will prevent the user from getting confused or bored. An ideal measure is to include the number of links that can be seen on the screen without having to scroll down.
- Keep it fresh: remove links that direct your audience to old promotions or content that no longer adds value.
- Use short and direct titles: indicate exactly what the user is going to find in each link. Use generics like “Imperdible!” or “Click here” are less effective than specifically writing “2×1 on selected products!”, “Winter 2022 Collection” or “Tutorials”.
- Highlight the identity of your business: based on the color palette of your brand, differentiate the tones of the buttons and the background.
Linktree alternatives: 3 similar tools
Although it is the most popular, Linktree is not the only platform to bundle your links. In this section, we bring you other alternatives that have the same proposal:
- : You have four plans with various features. There is one free, others are paid once and one that is paid per month.
- : From Later, it has four plans, among which there is a free one, and the possibility of paying monthly or annually.
- – Offers a 30-day trial, then the monthly plan.
We hope that this guide on Linktree will help you to boost your brand! If you still don’t have your own sales website, we invite you to do it.
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