The Dignani´s: talent with an Argentine stamp and international success – Blog del E-commerce

His creations were very successful and several of his designs have already become business classics.

So much so that they became export products and the renowned international brand, , invited them to sell one of their handkerchiefs specially designed for their stores.

We received an email in English that we thought was spam. Later we read it together and understood that it was from Anthropologie and that they were contacting us to find out more about our scarves. From the closing of the first order, we begin the most arduous work, because we enter a new world: export.

Sun and Zule Dignani

Sol y Zule started with a small clothing business that they had for two years, where their main search was how to differentiate themselves from the big brands, which could be more competitive.

In this process, they found a new business model where the main thing was to develop their own stamp that they could implement in a product such as handkerchiefs and then extend to other items.

We develop and design the prints, which is one of our differentials. We try to make products that have nothing to do with trends or seasons: we make a collection of continuity.

Sun and Zule Dignani

Since they are in charge of all the processes of their business and could not spend eight hours running a store, they decided to open their online store with Tiendanube.

Tiendanube is a pleasant platform to use, it is already programmed and gives us the possibility of managing the store in a simple way. It allows us to do a lot of things, in addition to being online serving the public and selling.

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Sun and Zule Dignani

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