A slogan or slogan is a brief and original formula, used in advertising as a brand slogan. If you want to know how to make your own, keep reading and discover how much fun it can be.
In this article, in addition to sharing more than 100 examples of creative slogans, we are going to do a theoretical review of the types of slogans that exist and we will show you how to create one in five steps.
Let us begin! π
What is a slogan?
A slogan or slogan is a short and original formula used for , etc. At least that’s how the . In itself, it is that or a product that seeks to communicate something beyond merely the name.
Take the example of Coca Cola. Throughout these years, two of the best-known slogans of this brand have been ‘Take what is good’ and ‘Uncover happiness’.
Both slogans are intended for the consumer to associate the brand with a positive intention, moments of reunion with friends or family; doing it with only three words, but through an imperative repetition in the media. This is the purpose of a slogan.
Slogan or slogan?
Slogan is the version accepted by the Royal Academy of Language and the way in which this word should be used. Although slogan is the correct term in the English language, both the RAE and the y coincide and encourage the use of slogans and slogans as correct graphic adaptations of their English version.
What does slogan mean?
In English, slogan is a short phrase, easy to remember, especially used to advertise or promote an idea or a product. At least this is the definition that we can find in the Cambridge Dictionary.
types of slogan
We can distinguish different types of slogans according to their communicative function. These are the most common that we can find associated with brands or products:
- Descriptive tagline
- differentiation slogan
- informative slogan
- value tagline
- brand awareness slogan
- Audience slogan
- results slogan
- emotional slogan
- advertising slogan
Let’s see what each one consists of.
Descriptive tagline
It is the one that talks about the characteristics, advantages or benefits of a brand or product.
π’ Example of a descriptive slogan: ‘A thousand songs in your pocket’ from Apple when it introduced the first generation of the iPod.
differentiation slogan
It is used by brands to stand out from the competition, usually talking about that feature that makes it different from the rest.
π’ Example of differentiation slogan: ‘The chocolate that melts in your mouth, not in your hand’ from M&M’s.
informative slogan
Informative slogans are those that clearly explain what the brand or the product with which it is associated does.
π’ Example of an informative slogan: ‘Lava whiter’ by Ariel.
value tagline
It is characterized by explaining what your brand does to add value to the lives of consumers.
π’ Example of value slogan: ‘Creating opportunities’ by BBVA.
brand awareness slogan
They are characterized by containing the name of the brand in the same slogan.
π’ Example of brand awareness slogan: ‘To bread, bread and wine, Toro’.
Audience slogan
An audience slogan is one that appeals to the recipient of the brand or the customer to whom the product is directed.
π’ Audience slogan example: ‘Makes babies happy’ by Huggies.
results slogan
They are those that refer to the results generated by your product or service.
π’ Example of results slogan: ‘Red Bull gives you wings’.
emotional slogan
They are distinguished by their focus on consumer feelings and emotions, seeking to associate the brand with an experience.
π’ Example of emotional slogan: ‘The taste of the encounter’ by Quilmes.
advertising slogan
It is the one used in advertising pieces with a marked intention of sale.
π’ Example of an advertising slogan: ‘Have a breakβ¦ have a Kit Kat’.
Examples of slogans for companies
Here are some slogan ideas that you can use to associate with your brand.
- Do you want it? You got it!
- your style is here
- You dream, we do it
- Everything for your home
- The #1 brand
- The best brands at your fingertips
- your new favorite store
- Enjoy the moment
- quality first
- Making your life easier
Product slogan examples π±
Do you have a product launch at the door? These slogan examples are meant to talk about certain qualities that you might identify with your product.
- Handmade, made with love
- design and elegance
- I felt the lightness
- better impossible
- Treat yourself!
- your new favorite product
- The best for you
- endless fun
- The happiness’ key
- Because you deserve it
Slogan examples for clothing stores π
A slogan is a perfect tool to stay in the minds of your consumers. These are ideal for clothing brands, stores, boutiques or accessories and jewelry businesses.
- The trend is to be you
- Fashion and style at your fingertips
- your perfect accessory
- Change your style, change your life
- Elegance is ageless
- To your size and your style
- Unique designs for a unique personality
- Dress for the best day of your life
- Low price trends
- Glam, trendy, beautiful
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Examples of slogan for confectioneries π°
These slogans are perfect for businesses dedicated to confectionery and chocolate. Analyze which one best fits your brand or mix them until you have the creative slogan you want.
- sweet sweet love
- real croissants
- the sweet of living
- Where chocolate and love mix
- responsible confectionery
- Baking unforgettable moments
- Organic, vegan and natural
- Made with love
- We love what we do
- sweetness in every bite
Slogan examples for food businesses π
Do you have a restaurant or a food truck? If you sell food and are looking for a slogan for your company, these examples will serve as a starting point to create yours.
- An explosion of flavors
- where families gather
- We cook with love
- fast and delicious
- Irresistible taste!
- The originals of _______________ (insert your neighborhood here)
- Quality in every spoonful
- The taste of nona
- New flavors every day
- Fresh, healthy and vegan
Slogan examples for technology companies π»
Here you will find alternatives for the slogan of your company selling internet services, gadgets, computer accessories or telecommunications.
- Technology at your service
- We design systems for you
- Connection to the next level
- Transforming your company
- Innovation on the move
- Connecting what matters most to you
- Service, quality and commitment
- The future of your company at a click
- Technological solutions for everyone
- network experts
Slogan examples for beauty businesses π
If your company is dedicated to the sale of cosmetics, you have a spa or a nail business, perhaps one of these slogans for beauty businesses can become the best accompaniment for your brand.
- enhance your beauty
- love for your skin
- unique nails
- Scents that fall in love
- Daily care for your skin
- stylish beauty
- Your beautiful and healthy skin
- Brightness and color for you
- Allies of your face
- Highlighting your natural beauty
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Slogan examples for pet businesses πΆ
For michis and furry ones. These slogans are perfect for pet stores, beauty shops, veterinary stores and accessories for the spoiled in the house. What is your favorite?
- all for your best friend
- the paradise of animals
- Quality veterinary articles
- Taking care of what you love most
- At the service of your paws
- True nutrition for your pets
- Make your furry happy
- Responsible products for your pet
- pampering for michis
- Fun for your dogs
Creative slogan examples β¨
In the following list you will find examples of funny slogans that contain plays on words or repetitions that help to stay in the mind of the listener.
- Good, nice, cheap and bright
- You what you want, you have it
- What you seek and deserve
- argentinian magic
- With heart armor
- We spell it wrong, but we do it right
- With us, your account, account
- Quality, only quality and nothing but quality
- Eat, pray and⦠shop!
- What we don’t have, we invent
Slogan examples for construction companies π‘
If you have an architecture studio or you dedicate yourself to the sale of materials, these slogans for construction companies can be attached to what your brand needs.
- Quality, brick by brick
- Materials that make you strong
- We build your dreams
- Innovation on the go
- Looking for a place for your best moments
- building dreams
- homes for all
- Trust and commitment
- A new way of living
- Building a future for Argentina
Slogan examples for travel businesses π
Useful for companies dedicated to tourism, trips to magical places or the sale of holiday items. These slogan examples may be what you are looking for.
- dream big
- Take a rest
- The world in your hands
- traveler’s house
- Exploring the world
- Adventures at your fingertips
- Everything for your next getaway
- Dare to go further
- escape to paradise
- your next destination is here
Slogan examples for children’s product businesses π¦
Children’s product businesses are quite profitable. We share some examples of slogans for your toy store, playground services and more.
- Fun for all the family
- The city of Children
- Everything for the kings of the home
- big style
- We are friends of the little ones
- welcome to the fun zone
- Growing up together
- For a better world for them
- The little ones’ favorites
- Accompanying your first steps
How to make a slogan?
Now that you know what a slogan is and we have seen several examples of them, we invite you to follow these five steps to make your brand slogan.
- Define what you want to communicate
- Investigate what your client is like and their motivations
- Make a list of terms and words that are associated with your company
- Use a slogan generator
- Write a short text
Next, we explain each point so that you can implement them successfully.
1. Define what you want to communicate
It is key to know what the communicative intention behind your slogan is. If you need customers to know your brand better, a descriptive slogan may be appropriate; if it is for a specific product, you can write an informative slogan.
2. Investigate what your client is like and their motivations
Considering that it is a message designed to influence your clients and potential consumers, to make it even more effective, it is necessary to know what your client is like, so that the message corresponds to their profile.
We advise you to answer these questions, which will help you know where to direct your slogan:
- What motivates your customers to buy your product or service?
- What do they value most about your brand?
- What problem do you solve with your…
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