If you are looking for tips to make Mother’s Day promotions that will help you increase the turnover of your business or you simply need creative ideas to give something original, you have come to the right blog.
Mother’s Day, which this year is celebrated in Argentina on October 16, 2022, is one of the . For that reason, we created this article full of tips for potential entrepreneurs, established businessmen and buyers.
For those people who are about to take the entrepreneurial leap, we have prepared a list of things for Mother’s Day that you can sell online, both through your own online store () and through social networks.
For their part, those who already have an online business will discover 10 key tips to multiply their sales and consolidate their brands.
Finally, we share with you a selection of promotions from cloud stores in Argentina, so you can choose a good gift for Mother’s Day.
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Things for Mother’s Day that you can sell
If you are wondering what to sell for Mother’s Day, in this section you will find options for all styles: from classic gifts that do not go out of style to original ideas to surprise your audience.
Footwear and clothing
They are ideal classic gifts for Mother’s Day. You can and customize them to differentiate your brand from the competition.
In this guide we tell you and then we share a video to inspire you to create your own footwear company if that is the area that interests you the most:
Crafts
One of the main characteristics of handmade pieces is customization, no piece is the same as another and that makes them an excellent gift for mom, which you can market online.
Some Mother’s Day crafts to sell include classic knitted items like accessories, clothing, and decorative items like tablecloths or cushions.
Likewise, you can make scented candles or handmade personal care products such as , moisturizers, shampoo or masks and sell them online. Regarding this last recommendation, keep in mind that beauty products are among the favorites of Argentine men and women when buying online.
According to a , during the last CyberMonday this was one of the categories that grew the most in terms of number of products compared to 2020.
💡 I discovered the 10 best ideas of .
Mother’s Day Box
These types of surprises for Mother’s Day are becoming increasingly popular due to their practicality and their price-quality ratio.
These are boxes that have a and are usually made up of multiple items. For example, you can put together a Mother’s Day box with the products of a typical Argentine picada: a table of cold cuts + a wine.
Other gift ideas for mom that you can sell in these boxes are items for mate, beauty products, chocolates and even breakfast or snacks.
Floors
If you already have plants in your house or on the balcony of your apartment and you like gardening, you can create new pots from your crops and sell them online.
In addition to being a gift that will allow you to manage your time with great flexibility, it is a very good gift for Mother’s Day.
💡 Extra tip: before opening your plant business, carefully read the , the control authority for plant products in Argentina.
One of the aspects to take into account is that if you market citrus, olive trees and ornamental plants, it is necessary to obtain a special permit.
If you do not sell prioritized species, you only deliver your products within your locality and you have a stock of less than 1,000 units, the requirements to sell are reduced.
Multiply your sales on Mother’s Day!
8 tips to sell more on Mother’s Day
Below we share 8 key tips that will help you increase the turnover of your business whether you have an online or physical store, you have a brand that only has a presence on social networks or any other.
1. Put together a solid marketing strategy
First of all, we advise you to plan a solid marketing and communication strategy, so that each action you take for Mother’s Day has a great impact on your audience.
To achieve this, I defined the budget that you are going to allocate to the , the message that you want to transmit and through which platforms you are going to do it.
Think of communications that go straight to the heart of your customers, you can create using emotional videos or actions, such as a Mother’s Day giveaway, that invite interaction with your followers.
You can also appeal to humor with emotion! This is a technique that usually increases the results of online campaigns.
💡 Extra tip: use the hashtag #DíadelaMadre to guarantee a greater reach of your publications.
And, if you dare to go a little further, Instagram and Facebook give you the option of making a live broadcast. Many brands take advantage of it to conduct surveys at that time and thus find out, for example, which product their audience likes the most or which discount they prefer for a particular date.
🎯 Do you want to know more about Instagram? Don’t miss this guide!
On the other hand, within your marketing and communication strategy with Mother’s Day promotions, it is also essential that you do so with content focused exclusively on the date.
For example, you can have special product offers for moms, comment that you do quantity discounts or any other promotion you choose.
We recommend that you start both e-mail marketing and social media actions at least one month before Mother’s Day so you give your customers time to buy from you.
💡 Take advantage of the tips we share with you in this .
2. Create promotions (they are the most sought after)
There is a wide variety of Mother’s Day promotions to create on these special dates. So that you do not get lost along the way, we share some of them with you. Choose which one is best for your business!
🛍️ Discount coupons
In this action you decide the conditions. For example, if you want to offer a discount percentage for the purchase or if you prefer it to be a fixed amount, if they apply when buying from a certain amount or if they have an expiration date.
Email marketing campaigns work very well to publicize this type of promotion. In addition, they can recover the lost ones and even retain the current ones.
Remember that if you have a Tiendanube, you can consult our Customer Service Center and increase your online sales.
🎁 Gift for purchase
Offering your customer a gift for a purchase is an irresistible sales strategy!
And it is not always necessary to make a large investment to get these products (which your customers will happily receive). You can look for wholesale prices and resell or, better yet, reuse the material left over from your production.
For example, if you sell children’s clothes, you can use the small fabrics that are “out of date” to put together doll clothes or fabric toys and offer them, at the same time, as a limited edition!
🛒 2×1
It is a similar strategy to the previous one, but with the difference that here the client does not receive a gift, but rather takes two identical products for the price of one.
Here you can highlight the promotion with phrases like “Win the hearts of your mom and your aunt for the same price!”. Remember that appealing to emotional humor for this date is a good idea.
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3. Customize your online store
Customizing your store with an exclusive design for this date will make your customers feel more identified with you and your promotions will stand out.
As in Tiendanube we always seek to give you the best service, we create in seven different sizes so that you can take advantage of them in your online store and sell more on Mother’s Day. This saves you time and money!
We show you a preview:
We also recommend that you create a special category within your store so that your customer finds the gifts they are looking for more easily. You can call it “Mother’s Day” (simple, and effective!).
4. Make your virtual business visible
At this point, we advise you to invest some time and budget in two key actions: online ads and optimizing your store for SEO.
For it you have many alternatives, although if you have few resources you may want to focus on the two best-known options:
On the other hand, your virtual store has to be optimized to be well positioned in search engines (that’s what the ) is about, so pay attention to how you write the titles and descriptions of the products, the keywords you use and the links that you receive from other sites.
🎯 I learned all the practical seo tips with this free e-book:
5. Pay attention to stock
If you create Mother’s Day promotions like the ones we recommend above, if you do paid advertising, and if you also launch e-mail marketing and social media campaigns, it is very likely that you will receive many purchase orders in the days leading up to the date.
Therefore, it is essential that you control yourself daily and make sure that you are going to be able to meet your customers.
If you are missing products, we recommend that you notify your store right away so that no customer buys it and you avoid having a negative experience.
🎯 Do you need help managing your business inventory? Download this spreadsheet that we prepared for you for free!
6. Deliver your products on time
Who wants to buy a gift for Mother’s Day (Christmas, or whatever) and receive it after the date has passed? No one.
So, just as we emphasized the stock, we recommend the same for the shipping date: clarify what the estimated times are and offer, if you can, shipping within 24 hours.
This will give your client more security and confidence because they know that they will have the gift on the date they want and, in turn, you have more chances that they will close the purchase.
Know all the shipping options that you have available on our platforms:
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7. Prepare a special packaging
Buy a gift from your computer, tablet or cell phone, have it delivered to your door and, on top of that, they deliver it to you in a special packaging!
Now that is a complete service and it is what you, with very little effort, can offer your clients. Designing a Mother’s Day packaging is a plus: your brand will remain in the memory of your buyers.
For example, if you usually deliver your products in a bag or box already designed, you can add a card with an emotional message about Mother’s Day. So, your client just signs it, and that’s it!
Get inspired by these ideas!
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