Instagram Ads is the Instagram advertising platform that allows you to set up campaigns and ads on that social network. This gives you the possibility to increase your reach, followers, interactions, even traffic to your online store. In addition, you can take advantage of your audience information to segment the public and give your sales a boost!
Starting from the basis that the giant Instagram today has a constant and vertiginous growth, this social network became an excellent channel for exposure and publicity for many brands of different items.
Therefore, understanding what Instagram Ads is and how it works is key to the growth and expansion of any online business.
Let us begin!
What is Instagram Ads?
Advertising on Instagram (or ) is made up of ads based on images and videos that turn out to be a great formula to reach your audience and achieve the objectives of your advertising campaign.
In itself, Instagram Ads aims to show relevant ads to its users based on:
- The accounts that follow.
- Your preferences (likes).
- Your information and interests on Facebook (yes, all information intersects!).
- The websites and apps they visited or often visit.
Therefore, Instagram takes full advantage of the powerful tool to offer segmented ads for your target audience, thus increasing its effectiveness.
Advantages of advertising on Instagram Ads
Investing in advertising campaigns can bring significant benefits not only to your business numbers (more sales, for example), but also to your brand itself. Let’s see the main advantages below!
- Position your brand.
- Increase followers.
- Aim directly at your target.
- Put the focus on your audience.
- Use the geotagging functionality.
Position your brand
Due to the 100% visual imprint that Instagram ads have, the high quality that their images require and the aesthetic details that their users expect, advertising campaigns on this social network can improve, and by far, the . For this reason, we recommend you focus on creating high-quality ads.
Tip: We recommend the following article to learn like a professional.
increase followers
Instagram ads also serve to grow the number of followers of your account and, thus, boost the community of your business. This can later be reflected in increased sales and more interaction with users.
Type: In Instagram Ads there is no campaign objective to increase your followers, but you can use the “Profile Views” objective to increase your followers.
Aim straight at your target
You can use Instagram Ads to set up campaigns with a specific purpose such as: publicizing your brand, presenting a new product, etc. In this way, the ads become a precise tool to boost your .
Put the focus on your audience
One of the main strengths of Instagram is the possibility of or in very attractive formats, such as stories, and obtain practically immediate responses.
Ads that invite your audience to participate in a contest are a very good strategy to capture their attention, make them participate in your brand’s actions and make them feel part of your community.
After the contest, you can work on a strategy of sending promotions to those users who participated with the preferences you already know they have! This way, it will be easier to convert them into customers.
Use the geotagging functionality
Instagram geotags (or location tags) are tags that allow your business to detail the specific location from which the ad is published. This is a very good strategy to promote your physical location or showroom, for example.
In addition, if you have an online store and you ship nationwide, you can also label yourself in the locations where, despite not having a physical store, your products arrive.
Choose your preferred ad format
Depending on what the goal of your campaign is (get more followers, gain brand popularity, increase your sales, etc.), Instagram Ads Manager offers a wide variety of ad formats. Let’s see those below.
- photo ads: These ads stand out for their high visual impact. Images can be square, vertical or horizontal.
- video ads: Video ads provide a great visual and sound experience for users, as well as add movement and make them more attractive. Its format can be square or horizontal and can last up to 60 seconds.
- Sequence Ads: This type of ad is made up of a series of images that can be displayed as the user slides their finger on the screen.
- Story ads (stories): This format completes the ad experience within the social network. Keep in mind that you can only promote vertical images and videos and the maximum length of this can be up to 15 seconds.
Facebook Ads or Instagram Ads?
At this point you are probably wondering which social network is best for you to promote your business. And the answer will depend on where your target audience is.
There is no use creating ads and covering as many channels as possible without knowing where the people you want to talk to are. This will only cause waste of money, time and effort.
For this reason, it is very important that you are clear about which social network your clients and potential consumers use the most to focus there and then decide what type of ads are best suited to your strategy, in order to know if you have to do , Instagram or both. networks.
conclusion
After reviewing what it is and how to use instagram adswhat are the advantages it can bring to your business and which social network should you choose to advertise your brand, it’s time to get down to work!
For that, we have more content that may be especially interesting for you. We invite you to download the . By the way, have you started your products yet? We tell you all the secrets to do it successfully!
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