In recent years, having a geek shop It has become a very profitable option to generate income selling on the internet. There are more and more people who consume this type of product and their purchasing power is very high. If you want to start a business, consider opening a business that sells items for them!
Lovers of technology, loyal fans of movies, series, science fiction, comics and even video games. From the combination of all this (and other things), the geeksa demanding segment that consumes all kinds of products, from clothing to toys or collectible figures.
If you are thinking of starting a business and you are thinking in which market you can generate a lot of income, the following guide to open your store geeky will help you make a decision.
To infinity –of information– and beyond! 🚀
What does it mean to be geeky?
If you browse the internet a bit, you will find several concepts about what it means to be geeky –not to be confused with being a nerd–, but for practical purposes, refers to a person who is passionate about technology, computing, science fiction, and pop culture.
Although this word was first used in England – around the 19th century – to indicate that someone was stupid, over the years it has become a lifestyle that generates pride and admiration.
Currently, three most common characteristics of geeks are:
- They use social networks to communicate and share content of interest to them.
- They are consumers of television series, video games, comics and the latest technology.
- They are buyers of personalized clothing, collectibles, toys, video game consoles, gadgets and even accessories for pets.
What is a geek store or geek store?
There’s no better time to be geeky… and to have a geek store in Mexico! With the growth of this culture, companies have been appearing that seek to capture the attention of the segment, selling all kinds of products, offering unique experiences and content that generate conversations on blogs and social networks.
A store geeky it’s a physical or digital space in which collectible figures, personalized clothing, accessories, toys, comics, etc. are offered. with themes related to the most popular hobbies and tastes of this market niche.
In these types of stores you can find t-shirts from a specific movie or series, backpacks, mugs, thermos bottles, special edition figures, board games and accessories for cell phones, tablets or computers. Yes indeed, all options with unique designs and official licenses.
In other words, it is a paradise where any geeky feels at home.
Geek products: options to sell online
Now comes the interesting part. What products geeky can they be sold online? Well, to be honest, the options are endless, but the key to success is offering unique items that are difficult to find in conventional stores or that very few have.
With that said, here are some options to get you started with your geek store in mexico.
- Table games
- collectible figures
- Figures Funko Pop!
- Toys
- comics
- gadgets
- custom clothing
- Pet accessories
- Cups and thermos
- Backpacks
Table games
Let’s be honest. Video games are fun, but nothing compares to an afternoon of friends sharing experiences and enjoying a board game. The geeks they know about this, they enjoy it and they even collect it.
This little world is something barbaric and If you are one of those who believe that games are only for children or everything is about Monopoly or Uno, you are very wrong. There are alternatives that will surprise you and can help you win customers!
💡Tip: conduct research to find out which are the most purchased games by adults and which theme they prefer. You can start by adding to your catalog Catan, Risk, Escape Room or Virus! After them, the sky is the limit.
collectible figures
The first jewel in the crown. Because yes, there are more on the list. Collectible figures are simmering and can be a great alternative to attract visitors to your online store.
Here there are options of all kinds, from cartoon characters, protagonists of series such as game of Thrones or movies, even athletes. Choose well, compare the options that others offer and add new figures to your store constantly.
Figures Funko Pop!
Another infallible option are the Funko Pop! figures, which have been taking center stage among geeks around the world. This type of “bighead” dolls imitate a well-known character with great detailbeing that the key to success for collectors to spend a lot for them.
The Funko company was created by Mike Becker in 1989 and is originally from China. In the middle of 2022, it has hundreds of recognized franchise licenses, ranging from Marvel, Star Wars or DC (well, even Aquaman has a design), to the NFL or NBA.
After Becker sold the company to Brian Mariotti, current president, the success has not stopped. It is estimated that more than 1,000 figures exist and counting.
💡Tip: I recommend you make smart purchases, acquiring Funkos that are difficult to find in Mexico or that sell out quickly in other stores. Although there are international brands that ship to our country, customers will prefer to save a little on shipping and buy from a local distributor, such as .
Toys
Although it seems strange, a toy is not the same as a collectible figure or a Funko Pop! In this category are carts, ships, Legos, Nerfs and more that are objects of desire for geeks.
Do not hesitate to add several options to your online store, the more you offer, the more eyes you will capture, just as it does .
Learn more…
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comics
Comics are a separate topicwhich well deserve a very elaborate talk to explain their importance for the culture geeky and prices so high that fans can pay for them.
Give some thought to . In one of her episodes, Penny (Kaley Cuoco) tries to buy a comic for her nephew, sparking criticism from Sheldon (Jim Parsons) for not knowing about it and wanting to give her a random title.
The lesson from that scene was that comic book collectors are hard to convince and know a lot about it.
Therefore, to be successful, the key is to approach people who are just starting to get acquainted with comics; It is committed to offering titles from iconic sagas such as Spider-Man, One Piece, Batman or X-Men. After that, listen to your customers and offer numbers from other stories.
gadget accessories
Covers -also known as cases-, headphones, chargers or portable speakers are a great alternative to start a store geeky on-line.
Here you can offer accessories for latest generation smartphones, tablets or computers, as long as they have a unique design, meet the quality and durability standards that all geeks are waiting.
custom clothing
Another gem on this list. Clothing with personalized designs are of vital importance to create a store geeky successful. T-shirts of The Simpson, hoodies of avengersshirts, hats and even socks are garments that can lead you to the path of success.
Over time, you will have the possibility to create models with your own phrases or illustrations.
Pet accessories
If personalized clothing is a proven success, pet accessories are not far behind. A lots of geeks they transmit their passion to them and look for them to look stylish.
A dog in a sweater Supermana cat with a bed Hombre de Hierroa necklace of Super Mario Bros or a strap with PlayStation icons… if you got excited reading the ideas as much as i did then feel free to sell these products geeky. Assured success!
Cups and thermos
Just like custom clothing, cups and thermos are desired by many geeks and a great alternative to give gifts on special dates. I recommend you bet on original designs, with some iconic phrases from series or with striking colors.
Backpacks
To close with a flourish, backpacks with personalized designs are a great option to sell in your shop geeky and an object of desire for those who study or want to take their passion to work.
Bet on models with many bags inside so that all the gadgets have space and pay attention to every detail of the print. Nobody wants a backpack that has flaws, right?
How to put a geek store? Steps to follow to succeed
Have a store geeky in Mexico It can be a great opportunity to undertake. After knowing what you can sell, it’s time to share some tips to have your own online store. They will be very useful to organize your ideas!
- Conduct a market study.
- Find an officially licensed provider.
- Choose an ecommerce platform.
- Compare payment gateways and parcels.
- Open your social networks.
- Lean on content marketing.
- Invest in advertising.
1. Carry out a market study
The first step is analyze who you will compete against, the prices they offer and the catalog they have. If you want to start selling products geeky and you don’t know who are the brands or companies that dominate in your city, you will start losing by three goals.
Take your time to do the , analyze social network profiles, review different stores and even make a test purchase to identify areas of opportunity. It all adds up.
2. Find an officially licensed provider
Having official products is the cornerstone of success. It is not much use having an ecommerce with an incredible design if you sell low-quality or imitation products.
The geeks they know when an item is worth it and don’t hesitate to shell out any amount of money to have it. Research who are the suppliers that have official licenses and compare prices before placing your first order.
3. Choose an ecommerce platform
Developing an online store should not be a headache. Quite the contrary. There are platforms such as Tiendanube that offer the option of developing an ecommerce without prior technical knowledgewith one and without sales commissions.
When you make the decision to hire one of the tools available on the market, the first steps you must follow are to choose a unique design, connect your catalog with social networks, choose a payment gateway and choose a parcel to make your shipments. with that you it will be ready to take off.
4. Compare payment gateways and parcels
I mentioned it above and now I will explain more about it. The are important to be able to accept payments by credit card, debit card, bank transfers and even deposits in stores like Oxxo. Compare the commissions and benefits they offer you before making a decision.
As for parcels, send your orders with…
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