Today we bring you the story of a brand that was born on the internet and that today its only sales channel is the Online store. It is a store that sells all kinds of latest generation products, from telephones to household appliances.
The company has been in existence for 5 years, and since the last 3 its transactions have grown more than 150% annually.
if you’re thinking about sell online but for some reason you still don’t, immerse yourself in the history of Alestebrand and get inspired.
What is the history of your store? Where did the idea of creating an online store come from? Did you previously sell offline?
ALESTEBRAND: Our company is 5 years old and we have been an online company since our beginnings. We started with 50 products and today we have more than 1,500 items online with permanent stock.
The idea arose because we wanted to do something different with a national scope, where customers from different territories can buy at any day and time from the comfort of their home. We are convinced that internet sales is the future.
Did the idea of launching an online business generate any fear in you?
ALESTEBRAND: Many fears, at first everything was difficult and risky since electronic commerce was just beginning in our country.
The main risks were, on the one hand, the control of operations through digital payment methodsAt that time the level of electronic fraud was very high.
Other challenges, currently in force, is the cultural factor on the part of the client where the trust and use of online tools is not yet developed.
Do you remember your first sale? What were the strategies to get the first customers?
ALESTEBRAND: One of the first sales that we remember was incredible, an LCD TV was sold (it was the time of the World Cup), it was mailed to the customer’s address and luckily everything went well.
The strategies were varied, from an innovative design to campaigns in different digital media.
What are you doing to promote your products on the internet? What is the strategy that works best for you?
ALESTEBRAND: We are currently in multiple media such as Google, price comparison sites and sales portals, each one has its own particularity.
What payment gateway do you use and why? Do you recommend it?
ALESTEBRAND: We use Mercadopago, Dineromail & Paypal, at the moment the one that has the most acceptance is Mercadopago due, on the one hand, to the bank promotions with credit card that it offers, and on the other, to the seller protection system which works well.
How have you been with the growth of your store in the last time?
ALESTEBRAND: Our company is having an annual growth in transactions of over 150% since the last 3 years.
Now that you have some experience in electronic commerce; What advice would you give to someone who is thinking of creating an online store and starting from scratch?
ALESTEBRAND: You have to be creative, permanently innovate, persevering and above all things value and respect customers who are our main asset.
Whether you sell clothing, furniture, toys, services, or whatever, in e-commerce you have a great opportunity to grow and succeed. Alestebrand took heart, and he succeeded. what are you waiting for open your own online store? Here we leave you and make your dream come true live from your own business.
Any questions you can write to hola@.
Luck!
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