The Instagram feed is the dashboard that displays an account’s posts in chronological order. This is the first screen that users have of your content and, therefore, it is a key tool to gain followers and make more people aware of your brand!
Social networks are perfect communication channels to promote any business idea. Over the years, the user profile is the letter of introduction for content creators and companies seeking to publicize their work.
In this text I will tell you everything about the feed of Instagram, a feature that will help you gain followers and potential for your business. Let’s see what it means and what you can do with it! 😎
What is the feed from instagram?
The feed of Instagram is the view that each user has of all the publications made by people, companies or influencers Whats Next. In other words, the Instagram feed It is the grid that organizes the content that we are generating in the social network.
This is one of the essential elements of the social network and can help you get new followersso it is vitally important to make a good first impression so that your image, video or reel stand out from the rest posts.
💡Tip: if you want to achieve good results, take the time to design a feed of Instagram that stands out, with that you will get users to visit your profile and learn more about your brand.
What can be published in the feed from instagram?
In the feed of Instagram you can see all the formats of the platform: photos, videos, IGTV, carousels and reels. I will share the characteristics of each one below. so that you can develop them correctly. 🚀
- Photos
- Videos
- Instagram-TV
- Carousel
- reels
1. Photos
The recommended size for images on Instagram is 1080 × 1080 pixels, that is, square.
The platform allows you to upload photos horizontally or vertically up to 1080 × 1350, or vice versa, but you should not lose sight of that on Instagram feed they will look square.
2. Videos
The common video format allows uploading content up to 60 seconds long.
Here too the recommended size is 1080 × 1080 pixels. As with images, if the content you need to upload is horizontal or vertical, the limit is 1080 × 1350, or vice versa, depending on the orientation.
3. InstagramTV
This is the section of the social network for long videos. By uploading content here you can decide whether or not you want to share it on the feed from Instagram.
In this case, the measurement must be 1920 × 1080 pixels or vice versa (depending on whether it is a video in vertical or horizontal format) so that they occupy the full screen.
💡Tip: even though the social network allows it, I do not recommend posting square videos since you will not take 100% advantage of the screen of mobile devices.
4. Carousel
The Instagram carousel gives you the possibility to upload more than one photo and/or video in the same publication. Simply put, you can combine content into a single post and followers access it by swiping to either side. Very useful, right?
They must show that it is the format that is currently generating the most engagement (that is, the commitment and interest of the audience with your brand).
The platform allows uploading up to ten photos or videos in each carousel. However, the number of slides that are recommended is two to three (with this you can achieve an engagement rate of 1.90%) and, even better, between eight and ten (here the percentage increases to 2.07%).
5. Reels
The star content of the moment is, without a doubt, the Instagram reel. These short videos in vertical format make it possible to reach new audiences, since they are published with a particular algorithm, specially designed for this purpose.
Here you can take advantage of the songs or audios that are in trend to reach more peoplegenerate reproductions and, of course, capture the attention of users who did not know you and who can follow you.
feed Instagram: how to create one that attracts attention
Now that you know in detail what the feed of Instagram, I am sure that you are already thinking of many actions to enhance your strategies.
- Plan your content.
- Follow your color palette.
- Don’t forget the stats.
1. Plan your content
All social media strategies are accompanied by a very broad content plan. If you define the steps to follow, you will be able to reach the relevant public for your business.
If you already know the ideal client or buyer person to which your brand is directed, the next step is to think about the objectives that your publications are going to have.
For example, if your goal is to generate engagement, publishing motivational phrases, useful information for the user, or , can be a good strategy to achieve it.
Lastly, when thinking about posting frequency, the first step to success is planning every action. I invite you to download the one we designed especially for you. You’ll love it! 😎
2. Follow your color palette
The colors you have chosen for your business are a very powerful resource for generating brand recognition. For this reason, the tones must be consistent on all your platforms: social networks, , newsletteretc.
To maintain an aesthetic line, you can work with , that is, previously worked designs that you can adapt to the type of content you want to publish and the characteristics of your business.
Do not forget the importance of editing your photos and videos to create a feed aesthetic. They exist that can help you achieve incredible results.
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3. Don’t forget the stats
Although this point has nothing to do with the aesthetic part, it is very important to have it on the radar. By reviewing the main statistics of your profile, such as the reach, impressions and interactionsyou can decide what is the format that attracts more attention to your followers and future customers.
To check them, follow these steps:
- Click on your profile picture located in the lower right corner of the application.
- Go to the section of statistics.
- Define the period you want to measureit can be from seven, 14, 30 or 90 days.
- Click on publications to view the content of the feed in the selected period.
📌 Data: when you consult the publications, by default they will be organized by scopebut you will also be able to review: product button clicks, comments, impressions, post interactions, likes, video views, follows, “mail” button taps, “send SMS” button taps, button taps “call”, website taps, store address taps, times shared, times saved, and product page views.
Types feed from Instagram: 6 original ideas
There are no limits to creativity and even if it is just a simple grid, there are endless possibilities to design a feed lovely instagram! Many brands take advantage of this board format to design images that complement each other, forming a larger design.
I bring you six original ideas for your feed from instagram, with the aim of inspiring you to choose your favorite to enhance your brand. Here we go! 🚀
- feed XL
- feed horizontal
- feed vertical
- feed with edges
- feed by color
- feed chessboard
feed XL
this kind of instagram feed It is achieved by trimming a design so that each of the fragments remains in the posts. In this way a general image is formed when entering the biography.
💡Tip: keep in mind that when you make new publications you run the risk that the XL image loses its order with every update you make.
feed horizontal
In this case, each row of the grid that makes up the feed of Instagram have an internal coherence. That is, hehe three images that make up a horizontal line share the background, for example, and thus are linked.
feed vertical
Here the same logic of the previous point is maintained, but for the columns of the grid. For example, the center line may contain phrases; the one on the left, close-up photos of your products; and, the one on the right, varied photos of your articles.
feed with edges
This type of feed stands out for including frames to publications. They can be any color (many use white, simply to space the images from each other) or with some illustration or pattern.
feed by color
Whether your content is made up of illustrated images or photographs, the idea here is to maintain a color criterion. When choosing your color palette you will be able to select the tones that you want to highlight to keep them in your publications.
feed chessboard
This proposal for Instagram feed It gives you a lot of freedom to plan your content. The idea is to alternate the type of content one by one, so the grid is composed like the white and black squares of a chessboard.
conclusion
After reading this guide to designing the best feed of Instagram you will be able to create a strategy to make your brand more striking, improve your metrics and, of course, attract potential customers.
Think at all times that each publication you make, regardless of the format, It is an opportunity to generate a sale, for someone to know what you sell and create a community that recommends you. Therefore, dedicate the necessary time to plan and execute each content, measure the results and adjust the process to obtain better numbers.
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