The instagram advertising It allows you to reach more people to boost your online business. We tell you about the different objectives that you can establish and each part of the structure of the campaigns. don’t miss this step-by-step guide to creating ads On Instagram!
After you have and decided on the , you are ready to create your first campaign.
In simple steps we tell you how to do it from the Facebook Ads Manager (which is the same as Instagram). We assure you that it is much easier than it seems!
What are campaigns, ad sets and ads?
Before you begin, it is important that you know that the Instagram campaign structure It consists of three levels: campaign, ad set, and ad.
The first level, the campaign, encompasses one or more ad sets and ads. You can create as many campaigns as you want, detailing an objective for each one.
For example, if what you are looking for is to generate traffic to your site, your goal is going to be “traffic”. On the other hand, if you want users to carry out a certain action such as buying a product, your objective is going to be “conversion”.
provided by Instagram Ads Manager and decided which one is better for your business strategy or .
On the other hand, ad sets comprise one or more ads. It is at this point where you segment your audience, define a budget and a duration.
Lastly, the announcement is the message (that is, the image or video post) that your audience will actually receiveand here you detail the format you choose and the content of your .
To make the explanation more graphic, we share the following image:
Steps to create your first advertisement on Instagram
We detail point by point what you have to do to create your first advertisement on this super social network. Look!
Bells
1) Enter the .
two) I chose the advertising account with which you are going to promote your ads.
3) Click on the ‘Campaigns’ tab and then on ‘Create’.
4) I chose the marketing objective of your campaign (reach, interaction, conversion, etc.).
5) Define a name for your campaign and click ‘Continue’.
Clever! You’ve just created your first campaign, now let’s move on to the next level: the ad set.
Know more:
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ad set
1) Select a name for the ad set.
two) Segment your audience through variants such as gender, age, geographical location, interests, etc..
For example, if you have an online women’s clothing store, a possible audience could be women between the ages of 25 and 45 who live in the Autonomous City of Buenos Aires, Greater Buenos Aires (and all the locations where your product arrives through shipments). ), who are interested in fashion.
Do you already know your audience well?
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If you already have an email list of people you want to show your ads to, it’s because you have what Ads Manager calls a custom audience!
These personalized audiences are audiences that have certain characteristics that can be beneficial for your brand, for example, that they have already had contact with it. Therefore, a campaign focused on this audience is likely to yield very good results!
In order to upload this information to your campaign,
3) Then you have to define the location where your ads will be displayed. In the case of , you have to select the “Edit locations” option and then check “Instagram”, which includes “feed” (news) and “Stories” (stories). If you just want to promote “Stories“, distill the option “feed“.
In addition, so that your ads reach your audience more, select the “All mobile devices” option below to cover both users with the iOS and Android operating system.
4) The next step is to enter the daily budget and the campaign duration.
Type 1: The amount of money you invest per day will depend on the real possibilities of your business. We recommend that you start with a moderate amount, depending on the possibilities of your enterprise, and go analyzing the results to see if it is advisable to increase that amount or not.
Type 2Note: If you have more than one active ad set, each ad set will have its own budget. Namely, If you allocate $200 a day to each one, you will be spending $400 a day..
Type 3: Let your campaign run indefinitely So if you want to make changes on the fly, it’s much easier from Ads Manager.
5) I defined the campaign optimization method, that is, the way in which the campaign, from your point of view, can achieve better results. For example, applying bid strategies or scheduling your ads to only show certain days and times.
If you are a beginner, we suggest you leave it in automatic mode.
6) To go to the next level, click ‘Continue’.
Cool! Only the announcement remains, come on!
Advertisements
1) I chose a name for the ad. We recommend that you contain, for example, the public and the product you are promoting so that it is easier to identify it later, it could be: women-20 to 25 years old-t-shirts.
two) Select the . Remember that the stories they support all formats except stream.
3) I uploaded the or the .
4) Fill in the text, website URL, and call-to-action fields, keeping in mind that this is going to be the message your audience will receive. Use your creativity 100%!
Type: The call to action will depend on the objective of your campaign, so adapt it to get better results!
5) To finish, click on ‘Confirm’ and that’s it, in a few minutes your advertising will be active!
From this moment on, either pausing them, duplicating them or deleting them, among other actions. Everything will depend on how they measure.
Advertising on Instagram: conclusion
Did you see how easy it is to create your first advertising campaign on Instagram? Don’t wait any longer and assemble it today! If you want to continue expanding your knowledge and skills in online marketing, you can also try Crehana’s.
Finally, we recommend that you do different tests of ad sets and ads in your Instagram ads (for example, changing the promoted image or text) so that you can measure which advertising works best for you and target your effort and budget there.
Don’t be afraid to interrupt ads, it’s all about trial and error! Only this will allow you to learn to target your commercial actions better and better.
Speaking of advertising on Instagram, are you already offering your products on this social network? Take advantage of all the advantages of your online store and grow your business!
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