Whether you love them or hate them, the truth is that today social networks are key, both for users and for businesses. Its popularity is based on the very definition of the concept:
Social networks are platforms where a group of people who have a bond, be it family, friendly, social, work, etc., interact virtually.
these spaces allow individuals to be part of one or more communities and perform different actions that range from searching for information and entertainment to interacting with a brand and buying its products or services.
These digital platforms are, without a doubt, useful tools for entrepreneurs and in this post we are going to show you what they are the most used social networks Y how to take advantage of them . Do you stay to read?
Most used social networks in the world
The most used networks in the world, dand according to developed by Hootsuite and We Are Social published in October 2021are:
- Youtube
- FacebookMessenger
- TikTok
- douyin
- Sina Weibo
- Telegram
- Snapchat
- Kuaishou
- Quora
This same report reveals that the number of users in communication channels Social media increased by 9.9% (more than 400 million) between October 2020 and October 2021, reaching a total of 4.55 billion. This equates to over a million new users every 24 hours!
Now, how much time do users spend on social networks? report that during 2020, the average user spent about 15% of their waking life using social platforms.
Let’s see in detail the four most used social networks in the world:
✔️ Facebook
Facebook leads the podium of the most used social networks Many years ago. Currently, it has more than 2.895 million users worldwide. It is chosen above all by the so-called millennials (25 to 34 years old) and generation X (35 to 55 years old).
Facebook is also the favorite of brands, used mainly to market products and attract potential customers. For this reason, it became one of the most used social networks to carry out marketing actions.
✔️ YouTube
The second most used social network in the world is YouTube.. The video platform has more than 2.291 million users Y every 60 minutes more than 100 hours of video are uploaded.
Today, it is also about one of the most used search engines globally. But, in addition, the platform is one of the favorites of the younger public (children, adolescents and young adults between 16 and 23 years old).
✔️ WhatsApp
The famous instant messaging application created in 2009 has 2,000 million users in the world, who spend approximately 19 hours chatting on WhatsApp. For its part, it has 50 million users.
✔️ Instagram
More than 1.393 million active users per month and 500 million users who use it dailyInstagram is another of the most used social networks in the world.
Like YouTube, it has an important reach to the younger generations, people between 16 and 23 years old.
Most used social networks in Latin America
The most used social networks in Latin America are, in general terms:
- Youtube
- FacebookMessenger
However, the order varies depending on each country. For example, in Mexico, Facebook and were the social networks with the most users in 2021; in Argentina, the winner is YouTube, and in Brazil, Instagram. All this, according to data from the famous pollster .
Another interesting fact that we are going to show next in the percentage of inhabitants who actively use social networks in Latin America and the Caribbean:
- Chile (83.5%)
- Uruguay (83.3%)
- Puerto Rico (81.6%)
- Peru (81.4%)
- Argentina (79.3%)
- Ecuador (78.8%)
- Mexico (77.2%)
- Colombia (76.4%)
- Costa Rica (76.2%)
This information can be useful both for Argentine entrepreneurs who want to know how our country is positioned in the region, and for those who want to expand their business to other nations of the continent.
💡 See the full list at .
Most used social networks in Argentina
Now that we know the global panorama of the most popular social media in the world, it is time to discover the five most used social networks in Argentina, which are:
- Youtube
- TikTok
Before looking at them in detail, we present some background information:
- In the country there 36 million active users per month in social networks.
- The 98% of people browse through their mobile phones.
- Argentines spend an average of 3 hours and 22 minutes a day to the use of these platforms.
Now yes, in terms of the most used social networks in Argentina, we must highlight YouTube, Facebook and Instagram as the users’ favorites active in social networks, between 16 and 64 years old.
It is not surprising that YouTube is the most chosen platform in the country considering the culture of “youtubers”, existing. On the other hand, we must highlight the average time that Argentines use this social network: 15.4 hours per month.
In the case of Facebook, in our country it has who spend about 19.3 hours per month on the platform.
For their part, the of Instagram spend 17.3 hours per month consuming its content.
We cannot fail to mention two other very popular platforms in Argentina: Twitter and TikTok. In the first case, the public ranging from 18 to 49 years old has a greater presence, with . They spend an average of 5.5 hours per month on the platform.
TikTok, finally, has in the country, which allocate 11.4 hours of the month browsing their videos.
How to use social networks to sell?
The tendency social media It has not stopped growing in the last decade. A wide variety of platforms were born for different audiences and with different purposes. Undoubtedly, the pandemic produced a significant increase in users and also caused an increase in the average time spent on these channels. This made more and more brands start to wonder how to use social media to sell.
Today, businesses embark on these platforms to publicize their proposal, provide customer service and attract leads. The objective behind all these actions is the sale, of course. But to get there, there are many paths.
One of the newest and that yields the best results is adding a chatbot (bot conversational that is characterized by automatically initiating conversations with users who visit a website). How can this tool help you sell online through social networks? We give you the details below. 👇
Why add a chatbot in the social networks of your online store?
Something that business owners often comment on is how exhausting it can be to toast .
The queries do not stop arriving and, in most cases, the hands are not enough to respond to all users. This leaves as a result messages that are not answered or that receive an untimely response, when the potential buyer has already lost interest.
Add a chatbot to your social networks can help you automate some of this task and respond to the large number of queries you receive about your products on this channel.
Know more:
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Surely in your business you already use social networks to boost your online sales, right? Precisely for this reason, it is very important that you take care of this sales channel and do not generate a bad image of your brand.
To make it, you need a tool to help you deal with this great demand for responses from your followers. That resource is chatbot.
With a chatbot you will be able:
- Respond immediately to frequent queries from users on social networks.
- Provide service inside and outside of your store’s business hours.
- Personalize the messages.
- Improve the experience of your customers, by providing immediate responses.
- Free your sales team from repetitive processes that take up a lot of time that could be spent on more relevant tasks.
Now, what options are there in this regard? Among the most chosen is the chatbot for facebook messenger.
chatbot for Facebook Messenger
It allows you to automate customer service through this platform.
The reality is that social media business advisors spend much of their time answering frequently asked questions from potential clients, including:
- shipping methods
- Payment methods
- Return and cancellation policies
- Product characteristics
With the chatbot for Facebook Messenger you can provide immediate answers to those frequently asked questions. Thus, users interested in your products will advance in their purchase process, obtaining the answers they expect, at the precise moment they need them.
At the same time, automating this task will allow you to save valuable minutes to invest in what is most important: more conversions and new sales.
What’s the matter with him chatbot for Instagram?
At the moment there is no specific tool for but we bring you two tricks that you can take advantage of to speed up customer service in this channel.
- Add the Facebook Messenger link in the Bio of your Instagram profile
This trick consists of generate a link that directs the user directly to a conversation with your Facebook Messenger chatbot. What you have to do is insert the link in the Instagram Bio of your online store.
- Add the link of your WhatsApp chatbot in the Bio of your Instagram profile
The idea of this trick is that generate a link that redirects the user to a conversation with your . You can also add it to your Instagram biography so that all your potential clients go directly there to leave their query.
Recently, various technology companies began working on the development of a bot for this social network. Although it will take some time to develop the product, in the future it will be possible to have a chatbot exclusive for Instagram.
Now yes! You already know which are the most used social networks and how to take advantage of them in your online store. What follows is to launch a strategy to transform these platforms into the allies of your business to boost sales. What are you waiting to start?
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