In order to compete with other social networks, Twitter recently released its ads tool for all users, which was previously restricted only to large companies. The functionality, which goes by the name of Twitter Ads, is now available for any profile on the social network.
If you use Twitter for your store and want to reach an even larger audience through sponsored ads, you’ve come to the right place. Today We are going to show you a step by step so you can advertise on Twitter.
Step 1
If you already have an account, click on the profile picture icon in the upper right corner and then on “Twitter Ads”.
Step 2
On the next page, click on “Create a new campaign” and “Help me choose” if you want to know in detail all the types of ads offered by the social network. If you already know what type of ad you are going to choose, choose it and go directly to step 4.
Step 3
As you can see in the image below, there are different types of ads for you to choose from. Read all of them carefully and select the one that best suits your online marketing strategy. For this article we are going to choose “Tweet Interactions”. Click on “Select” to continue advancing.
Step 4
After selecting the type of ad, you have to give the campaign a name and choose when it will start. You will be able to start a campaign without an established end date, as well as define a start and end date.
step 5
Further down, within the “Creativity” section, you will be able to create a new tweet or choose an existing one to start promoting it.
Step 6
If you keep going down within the same page you will be able to segment the campaign. This part is fundamental, since you are going to define who are the people who are going to see the ad.
First of all, choose whether the advertising will be broadcast among all users of the social network or only for a specific country or city. Here you will also be able to select the gender, language and devices used by your target audience.
Step 7
Then you will be able to further segment the target audience you want to address.
- Add keywords: You can enter words to match search queries, tweets, or user tweet interactions.
- Add Followers: Use this option to reach users with similar interests to a given account. For example, if you choose @ you will reach people who are probably interested in Tiendanube advertising.
- Add Interests: Interest categories increase potential reach. The social network will target users interested in any of the categories you add.
- Add Custom Audience – Upload custom lists or enter a code on your site to attract visitors, buyers, etc.
- Add TV Targeting: Allows you to target users who engage with TV shows in a specific country, although some shows may be available to more than one country.
step 8
Well, it’s time to define the budget of your campaign. First of all, you have to define a daily budget, that is, the maximum you want to spend per day. But you will also be able to choose a total budget, which is the amount you are willing to pay for the entire campaign.
Under “Choose Pricing Models” select “Automatic Bidding” if you want Twitter to optimize your campaign to get the best results with the best prices, or choose “Maximum Bid” to define a maximum value per interaction. If you stay with the second option, the social network will show you how much other advertisers were paying on average, which will help you establish competitive values.
At the end of everything you will be able choose between running your campaign at a normal pace, which is recommended, or at a fast pace. This last option is convenient when your campaign has a limited term; In this way, your ad will be shown more often and, as a result, your budget will be spent more quickly.
step 9
Remember to review the campaign before publishing it. If you have checked all the details and want to start seeing Twitter users, click on “Launch campaign”.
Summary
Are you exploring the world of online marketing? Twitter Ads is another alternative for you to consider. If the social network is part of your strategy, make a test ad and check the results you get.
Pay attention to the campaign panel, since there you will be able to see detailed statistics about the interaction, leads converts and values, among other things. In this section you will be able to see what is working and what can be improved in each campaign, in addition to comparing ads made on other social networks, such as Facebook, for example.
You like me? If you are already selling on social networks, with an online store you will generate more credibility and trust for your customers. . It’s simple, fast and without the need for technical knowledge.
Facebook Comments
Disqus