So you want to become an Instagram post expert. Let me tell you that you have come to the right place, because through this content I will explain what, when and how to post on instagram making the most of this social network.
Regardless of whether your purpose is to grow your community, position your brand or simply improve your account statistics, with the tips you will find here, I assure you that in a matter of days you will notice improvements in the performance of your publications. Take note! đź‘€
What to post on Instagram?
Instagram is a social network that was born with a great focus on visual content, offering different modalities. These are the main contents that you can post on instagram:
- Photos
- Videos
- stories
- reels
- Guides
đź’ˇ Type: In 2022, due to the clear influence of TikTok, the content that has the greatest reach is reels, so if you want to follow trends in content creation and improve your reach metrics, we recommend that you include them within .
How to post photos on Instagram?
There are different methods to post photos on Instagram. We list some of the most popular or the most used by users.
- as a single post
- like carousel
- like a story
- inside a reel
Photos are some of the most popular content on Instagram. Not only are they their native format, but they are also one of the most versatile, allowing you to tag products in the images, add user and place tags, promote them with some budget and include buttons below them, managing to drive traffic to your website or the user to perform a specific action.
How to post a photo on Instagram?
Too easy! Follow these steps to post a photo on Instagram:
- Select the “+” button
- Select the format
- Select the photo
- Edit the photo (optional)
- Write the description
- Add the details: hashtags, location, tags
- Share!
Let me explain in a few words the step-by-step process and answer any questions that may have remained.
1. Select the “+” button
If you’re posting from the Instagram app, you’ll see a square with a “+” symbol in the top right corner. Click there and you will access the different types of existing content for your account.
2. Select the format
Within the options that appear, choose the one that says “Publication”. Click on it and it will open the module for creating a new publication.
3. Select the photo
Here you can choose between one or several images from your gallery, take it with your device’s camera or combine photos and videos if it is to publish a carousel. When you have done so, click “Next”.
4. Edit the photo (optional)
In this next step you will be able to apply filters to your image, choose how intense you want the distortion, as well as adjust other parameters such as brightness, contrast, warmth, saturation, color, lights, shadows and many more.
5. Write the description
Once you have the perfect image, it’s time to write the description. You have up to 2,200 characters available, however the recommendation is not to exceed 500 and choose a super persuasive text, which gives context to the image that you will publish.
6. Add the details: hashtags, location, tags
Now that you have the description, include the hashtags and other elements such as tags of people or places. You can include up to 30 hashtags in each caption, but make sure to select the ones that really describe your content, so that each of them is a light for more users to reach your post.
đź’ˇ Tip: in the advanced settings, in the accessibility section you will find the option to include an alternative text. Don’t forget to include it to apply a bit of to your posts.
7. Share!
Click the “Share” button and let Instagram do its magic. I recommend that once your image is published you make sure that everything looks amazing. Remember that even published it is possible to edit the description and tags, in case you have missed something.
How to post videos on Instagram?
Now that you know how to post a photo, let’s kick things up a notch. Here are some of the ways to post videos on Instagram.
- as a single post
- inside a carousel
- like stories
- as reels
In addition to being one of Instagram’s favorite formats, videos can be used in multiple content, with stories and reels being the most popular —for the moment— on this social network.
How to post a video on Instagram?
Here are the steps to follow to post a video on Instagram. Score well!
- Select the “+” button
- Select the format
- select the video
- Edit the video (optional)
- Write the description
- Add the details: hashtags, location, tags
- Share!
Don’t worry. If there is something that you are not clear about, here I will explain the process shortly.
1. Select the “+” button
Similar to the way we did it with the image, click on the button located in the upper left corner and you will see the available options.
2. Select the format
From the dropdown menu, select the format in which you want to publish the video. Choose between post, story or reel. To use the live video option, you will not be able to use pre-recorded or pre-edited content.
3. Select the video
You can do it by selecting a previously recorded video available in your image gallery or recording from the app. You can record up to 60 seconds or upload videos as a publication of up to 10 min.
4. Edit the video (optional)
If you publish the video as a publication, you will have almost the same editing options that you have with the photos, while if you publish as a story or reel it is possible to activate other types of filters and even apply effects created by other users.
5. Write the description
Depending on the format you have chosen, this step can be done before or after adding the details. Just remember that you have up to 2,200 characters to create an eye-catching, fun, and unique video caption.
6. Add the details: hashtags, location, tags
There are many elements you can add to videos, from text boxes, hashtags, gifs, tags, and more. Similar to the previous case, you can include up to 30 different hashtags and with it, prepare your video so that it has a greater reach.
7. Share!
Once you’re happy with your content, click “Share” and wait for the video to post. Depending on the length and weight of the video, this will take a few seconds or minutes.
How to post a story on Instagram?
Let’s move on to talk about the stories or Stories on Instagram, one of the platform’s favorite resources. Here are the steps to publish it:
- Select the “+” button
- add the material
- Add the details
- Share!
I will explain in a few words a little more about these steps so that you have no doubts.
1. Select the “+” button
Located in the upper right corner, from the drop-down menu of options, you must select the one that says “History” or “Story” depending on the language settings of your mobile device.
2. Add the material
They can be images, videos or recording made with the camera applying some filter or effect. In case your video exceeds 15 seconds of story length, it will be divided into parts.
3. Add the details
Now comes the fun part. Within the resources available for stories you can find text, drawing tools, to make surveys, questions, gifs, stickers, links to websites, questionnaires, user mentions, location tags, avatars and music. Use them to add dynamism, encourage the participation of your users and make your stories more playful.
đź’ˇ Tip: don’t clutter the stories by using too many tools. Focus on the message and how to convey it properly with the audience.
4. Share!
If the result satisfies you, you can publish it by clicking on the button with the white arrow that is located in the lower right corner. Here it is possible to select that it is also shared on your Facebook profile.
đź’ˇ Tip: In case you don’t want to publish it yet, you can save the composition of the story by clicking on the button with the “<” symbol located in the upper left corner and selecting the “Save draft” option.
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How to post a reel on Instagram?
Reels are the highest priority content format on Instagram at the moment and even more tools to create content may be integrated, so here is a short guide on how to post them on Instagram. Follow the steps!
- Select the “+” button
- add the material
- Edit it by adding additional elements
- Write the description
- include the details
- Share!
Let me expand the description of each step to avoid confusion.
1. Select the “+” button
If you want to create a reel from scratch, you can do so by clicking on the “+” button located in the upper right corner or from the reels section, positioning yourself on the reel you want to remix or from which you want to take the audio.
2. Add the material
You can combine videos with images, mixing them together or make a collage only of videos or photos. Whichever option you choose, make sure it doesn’t exceed 90 seconds.
3. Edit it by adding additional elements
Similar to the features you have available for stories, for reels you will also have text tools, gifs, tags, quizzes, polls and more plugins.
Don’t forget the music!
Music on a reel is a powerful element that can help you gain followers, as they can find you through it, as well as giving you the opportunity to get on trends, challenges and other important events on this social network.
💡 Tip: If you see a reel with a song or sound that you like and want to use later to create content, you can save it by clicking on its name and selecting the “Save audio” button.
4. Write the description
Similar to how other content formats work, you have up to 2,200 characters to write your description. Make sure you choose the most original for your content.
5. Include the details
In addition to hashtags, there are other elements to consider, such as the reel cover, user and location tags, as well as the name of the audio —only if it is original audio— and the option to recommend on Facebook. All of these can help you achieve greater reach, so take them seriously.
Don’t forget the hashtags!
They will help you gain followers and get a bigger reach. Rely on specialized tools to find which ones are the best for your publication. Here we have some that will help you find the best ones.
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