Many users, day by day, use Mercado Libre to search for and buy products, find out prices and availability, etc. This marketplace represents an exceptional place to increase your reach. That’s why we prepare 5 tricks to know how to sell more in Mercado Libre. Let’s go!
Free Market is a large window for your products because it has a very important amount of traffic. In other words, the platform has gained a lot of authority, and with it, people use it frequently to search for what they want to buy.
This has as a consequence, on the one hand, that it becomes a more than attractive site for increase the reach of your business and get more people to know you, if you already sell through other channels such as your own online store. But, on the other, also raise the bar of competition: more and more brands are present and active.
As in everything, it is essential to implement certain strategies to stand out above the rest. To do this, it is necessary to pay attention to your publications to ensure that they receive more visits and have greater possibilities of making sales.
If you came here with the concern of how to sell more in Mercado Libre, you are in the right place! Keep reading to know these 5 tricks.
5 tricks to sell more in Mercado Libre
1. I wrote full titles and descriptions
What would happen if, as a potential buyer, you enter Mercado Libre and see this publication?
Surely it is not very tempting, right? Apart from the poor quality of the photo (we’ll talk about that in the next point), the only thing the title says is “Nokia Lumia 520”. Although it allows to have an idea of the product, it is not enough.
Ideally, the title alone can tell what exactly is being offered. That way, when someone does a search, they’re much more likely to land on your product just by reading the post name.
In addition, by giving a clear and concise description of the product in the title of the publication, you will improve the shopping experience because the user understands in advance if that is what he is looking for or not.
In this case, it would have been useful if the title said the state of the product, what accessories it comes with, which telephone company it corresponds to and/or some technical information (such as the amount of storage space available). For example, “Nokia Lumia 520 from Movistar 2 GB in perfect condition, includes all accessories”.
Something similar happens with the description: this is the space for you to expand on the product. Here, the objective is to attract the buyer but also to be honest since what you are selling may have some particular characteristic (such as a factory detail or a problem due to use) and this is something that you should include in the description.
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📒 Bonus tip! Instead of using an image with embedded text, it is recommended that you use the option “Text only”. This will make the post load faster and look better on mobile devices. The simpler and clearer, the better.
We also recommend you avoid copying the content of other posts since it can harm you within the site and you can even be penalized by Mercado Libre.
2. Take great photos of your products
If we talk about how to sell more in Mercado Libre, the images of the publications they are a central and inescapable point.
The first thing people who find your products will see are the photos. Therefore, for get their attention and build the trust they need to make the purchaseit is essential that you take out .
This is such an important topic in all e-commerce that we have prepared an e-book to help you do it better and better. Take advantage of this free resource!
Let’s review some tips to make your product photos great:
- Make good use of the space: make sure that the product appears in the photo without cuts and avoid including other objects that interrupt the vision.
- Keep the image “clean”: do not include borders, logos or promotional text within the image.
- Pay attention to lighting: try to use two white light sources and a light background. And, as much as possible, don’t use flash because it usually generates a very artificial and direct light on the product.
- Upload more than one photo of the same product: use several angles and take the opportunity to show the details that you find interesting.
- Use large photos: so that MercadoLibre buyers can make zoom, it is recommended that the photos have at least 800 x 600 pixels. If you post more than one image, make sure they are all the same size.
- Dedicate time to it: it is difficult to take good photos if you do it in a hurry and forget to take care of every detail. Try to organize yourself so that you can dedicate the necessary time to this task.
Do we see some examples?
3. Offer free shipping
Free shipping is a great incentive to attract buyers to your posts. If you are using and offer free shipping, your posts will appear as featured in the listings on the site. This will give you greater visibility and increase your chances of making more sales.
Before offering free shipping, we recommend that you review your to understand if this alternative is possible in your business. If you haven’t put together your cost sheet yet, don’t worry! We have prepared one so that you can download it and start keeping a more exhaustive control of your numbers.
Let’s keep learning how to sell more in Mercado Libre!
4. Increase sales with Mercado Ads
The Free Market platform has its own ad system.
These expand the visibility of your publications because they favor positioning. That is, when people do a search, the promotional posts appear in the first places. This increases your chances of selling!
It should be clarified that, in order to work with Product Ads, you have to be MercadoLídes. Here are some tips for implementing good advertising campaigns:
- set your goals. Being clear about the goal to achieve will allow you to think accurately about what strategies are going to be the most effective.
For example, if your objective is to sell, you are going to focus on the clicks that buyers make on your ad. On the other hand, if it is to improve the visibility of your brand, you will measure the impressions received. - Optimize your posts. Implement the other tricks in this guide in the products you promote: an excellent title, a complete and clear description, etc.
- Think about what products to advertise. While you can advertise all of your items, it’s important to think about which ones make the most sense to promote.
Whether it is a new one to give it greater diffusion or visibility, or those that need a boost because they are having little conversion. This will depend on the characteristics of your business and products.
Do you want to understand the topic in more detail?
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5. Make the most of apparel posts
If you are posting fashion products, specify the colors, sizes and quantity available for each garment. In this way, buyers will have more information (this will save you many questions) and your stock will be updated after each purchase.
Also, try to include a photo for each color variant you post. It is best to describe the garments as much as possible, this includes the material, the type of design (with prints, for example) and any other details that you consider important. Look at the following example:
Bonus: customer service and shopping experience
In addition to everything we have already said, we advise you:
- Answer buyers’ questions as quickly and clearly as possible. This will allow them to clear their doubts immediately and decide on the purchase.
- Record videos showing the products you sell. It can build more trust and encourage them to buy from you.
- Rate your counterparts and ask them to do the same. The more points you get, the better your reputation will be on the site and your posts will appear better positioned.
You already know how to sell more in Mercado Libre, now… let’s get to work!
We hope that these tips will be very useful to you. Do you know others? Tell us in the comments!
And if you want to boost your online business, we invite you to . You have a 30-day free trial!
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