Same day deliveries or same day deliveries as they are usually called in English, are deliveries that are made within 12 hours after the purchase is confirmed. On the other hand, next day deliveries are those that are made within the next 24 hours, basically we are talking about express shipments.
When we talk about ecommerce, we cannot fail to mention delivery times, and for a couple of years, delivery time has become a very important factor in users’ purchasing decisions.
We know that the digitalization of businesses was strongly driven by the pandemic and many of them found in online stores an opportunity to continue offering their products, but this impulse did not come alone, it brought with it an important change in consumer behavior on-line.
The buyers needs remain the same: receive your products as soon as possible, but what has changed are their expectations. Previously, the delivery of a product was expected from 2 to 5 business days, but with the rise of same day deliveriesthe delivery time became a fundamental requirement of consideration in the shopping experience.
Delivery time as instant gratification
The success of an e-commerce is based on a guarantee: it must provide flexibility to ensure that customers can buy from anywhere, at any time and get the merchandise to the hands of their buyers in the shortest possible time.
Internet users are buying leisurein this way, an order placed online with express delivery is solving a royal problem and a local order with delivery of more than 2 business days will generate a negative connotation, as well as a clear disadvantage against your competition.
The shipping process is a key factor in how customers judge a particular brand, speed of delivery is perceived positively, and consumers appreciate that their order has shipping priorityas indicated by 33% of shoppers surveyed in the 2022 Online Sales Study.
Benefits of same-day deliveries in ecommerce
Implementing this delivery model in your online store will bring you great benefits, among which you can find:
- Loyalty and increased sales
- Process automation
- Increased profitability
- Savings in parcel costs
We explain each of these benefits below.
Loyalty and increased sales
A well-executed express delivery will mean your customer’s satisfaction and, therefore, the opportunity to continue counting on their preference, in addition to their recommendation; Word of mouth is very powerful. Don’t underestimate it.
Process automation
Outsourcing the deliveries of your ecommerce will help you to have a complete traceability of the operations and you will have specialized technical support in logistics.
Increased profitability
By delivering faster, you have the possibility to fulfill more orders, grow your income and evolve your business.
Savings in parcel costs
The best way to save on express deliveries is by outsourcing your operations to an expert last-mile logistics provider that offers the delivery model that best suits you and your business.
As you can see, there are many advantages of same day delivery in e-commerce. Learn more about this in our article that will tell you.
Same day delivery challenges and opportunities
Although the benefits of implementing the same day deliveries in your e-commerce are quite extensive, it is necessary to talk about the challenges that this delivery model implies, both for virtual stores and for parcel providers.
As the owner of an online store, you should take into account the following aspects:
Partners and logistics operators
The selection of your logistics provider is of the utmost importance for the success of your online store, choose a provider that has the appropriate technology and vehicles that guarantee the promise of delivery.
Thorough inventory control
Surely you already have it well in mind, but it is worth reminding you how important it is to have a perfect , especially if you also have physical points of sale that can enter into a delivery model on demand.
Omnichannel operations
By providing your business with information and multi-channel technology, you will be able to pave the way towards consolidation and establish better long-term relationships with your customers, encouraging their loyalty, without costing you a fortune.
The delivery model same day It is not yet fully standardized, so it represents a competitive advantage. But also a latent challenge, because when all online stores begin to offer this type of delivery, we will have to think of other options to stand out from the competition, even faster deliveries? Can be…Quick-Commerceand is it you?
A challenge to be won as a team
Express deliveries are an achievable challenge when the right technological and management resources are used. Faster deliveries will only be possible as the demand for shipments continues to increase and technological solutions become more accessible, which, so far, seems to be happening.
With customers who are one hundred percent integrated to technological innovations that value fast delivery more than other features, such as price or offers, offering efficient deliveries, with high service standards and in extremely short times does not seem like an easy task.
Making an express delivery service available to customers forces online store owners to carry out a series of transformations in the business, regularly, the easiest thing for stores is to use a shipping platform with experience in express delivery of .
In the market there are various providers with the capacity to meet the demand for shipments, one of them is , an express parcel service that currently has a presence in Mexico City, Toluca, Guadalajara and Querétaro.
One of the advantages of ivoy is that within the same business you can combine different shipping options such as Same Day, Next Day and On Demandit can also be easily integrated into stores made in Tiendanube through its .
Although express deliveries can be a challenge, the combination of efforts between online sales platforms and experts in same-day delivery could guarantee faster, safer and more accessible deliveries.
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