One of the most important traditional festivals in Mexico arrives in the first days of November, but the essence of this tradition begins to be felt in October. For this reason, many entrepreneurs seek what to sell on Day of the Dead from October or September.
The colors and smells of the Day of the Dead begin to arrive from the end of September accompanied by the beginning of autumn. It seems that the trend is that the products related to this date begin to arrive earlier and earlier and we all enjoy it -especially if it is bread of the dead- right?
If you want to start a business focused on this temporality, but you don’t know what to sell on Day of the Dead to compete in the market, you came to the right place. In this content I will share 20 ideas to sell on the Day of the Dead and some tips to sell more this season regardless of the type of business you have. Keep reading! 🏵️💀
What to sell on Day of the Dead?
As I told you, this is a very important holiday for Mexicans and, although globalization has been changing the way we celebrate, there are many traditional products that you can sell or create experiences to promote tourism. Take note!
20 ideas to sell on Day of the Dead
- Confetti
- dead bread
- seasonal flower arrangements
- Flower crown
- Catrina or catrín masks
- drawings and illustrations
- Portraits of deceased relatives
- Crafts
- cempasuchil plants
- candles and tapers
- chocolate figures
- Typical sweets
- Pumpkin in sweet (pumpkin in blemish)
- Make-up
- costumes
- Typical food
- Tours to pantheons
- Season’s fruit
- Trips to tourist destinations
- legend experiences
1. Shredded paper
The chopped paper is an element that can not be missing in the decoration of this season. It is used both indoors and outdoors and although Chinese paper is not 100% Mexican, it was the workers of the Puebla haciendas who began to work it to give birth to one of the most emblematic and picturesque symbols of our culture: the confetti.
Being an essential element for offerings and traditional decoration, the distinctive and differentiator is found in the design. This Mexican craft can be obtained by order with artisans, with suppliers or you can do it yourself. Choose designs that include traditional elements such as skulls, catrinas, flowers, food, etc.
2. Bread of the dead
This typical Mexican bread simulates a skull with bones and is sprinkled with sugar, it is made to honor and feed the spirits of our loved ones who come to visit us on the Day of the Dead. For this reason and for its delicious orange flavor with a touch of anise, it is one of the stars of these months.
The taste for this typical bread is so great that it is increasingly common to find it several months before. If you like to bake, you can place orders to sell or organize workshops to teach people how to cook their own pan de muerto.
3. Seasonal flower arrangements
Flower arrangements are a great choice to decorate spaces, although it is not very common that we see flowers other than cempasuchil and latticework, this can be an idea to sell on the Day of the Dead and get out of the everyday. Make bouquets with colors that refer to the season; orange, Mexican pink, purple, black, yellow and white are colors that you can use for your creations. Seek to innovate with unusual vases and take advantage of seasonal flowers and fruits.
4. Flower crowns
Have you attended a pantheon or offering? Surely you have seen people characterized as catrinas with crowns of cempasúchil flowers and other flowers, even in Mexico City you can see people who go out to take photos in emblematic places of the city such as Reforma Avenue or the Zócalo. Flower crowns are an alternative to a costume and convey all the magic of these dates.
Check out this creative example of a cempasuchil wreath made out of paper!
5. Catrina or catrín masks
Masks are another alternative to costumes and although this is not a properly Mexican tradition, we have been adapting some Halloween traditions to our culture. For this reason, masks are a great option for people to go out and ask for skulls with all the elegance that characterizes these characters of Mexican culture.
You can make them in an artisanal way with the papier-mâché technique that involves paste and newspaper to create masks or use cardboard to make 3D masks.
6. Drawings and illustrations
If you are an artistic person and you like to make illustrations, drawings or paintings, you can use this season to make works with your style but that make reference to the Day of the Dead. Find a supplier of frames and sell paintings that decorate spaces, bazaars, galleries and social networks are an excellent space to sell them.
🏵️Note: if you will have a special place for you where you can create categories for the type of illustration you do.
7. Portraits of deceased relatives
The Day of the Dead fills us with joy and nostalgia, those of us who have lost a loved one feel their presence and long for their company. Photographs are a very important element in the altars and offerings in the houses of Mexican families, but sometimes they suffer the damage of time.
A portrait is an excellent way to preserve the memory of those people who are no longer there. If realistic drawing is your thing, you can make your services available to people.
8. Crafts
There are many that serve to decorate the offering and homes, offices or schools. Check one that is provided to you and get to work. Crafts are excellent options for products that you can sell at a Day of the Dead tianguis, bazaars, pantheons, or in a seasonal online store.
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9. Cempasuchil plants
I already mentioned the cempasuchil in decorations or floral crowns, but you can also offer it in a pot, in bouquets or bags of petals. This seasonal flower is used for many purposes and is in high demand by consumers.
If you decide to sell pots, look for local producers that offer the native varieties of our country, in this way you encourage biodiversity not to be lost and support national trade.
10. Candles and nightstands
Candles are merchandise for any season of the year, if you have a craft candle store you can create special candles for these dates, if you still do not have a business you can learn to make your own candles or find a supplier that supplies you with candles and candles.
Can you imagine a candle in the form of bread of the dead, pumpkin or skulls to decorate the offering? You can also look for glasses with skulls and offer candles with a more striking touch.
11. Chocolate Figures
Chocolate figures such as skulls or tombs are a delicious option for a business on these dates. We cannot leave out the palettes and figures alluding to Halloween in the form of little witches, pumpkins, ghosts and other macabre characters that, although they are not part of the Day of the Dead tradition, we can also find on these dates due to the proximity of Halloween with our celebration.
🏵️ Tip: on the internet or any pastry shop you can find molds of different figures and create your own chocolates.
12. Typical sweets
The typical sweets to decorate the offering are also a product that you can sell on the Day of the Dead. There is a great variety of sweets, from cocadas, jimmies, alegrías, pepitorias, meringues or any other sweet that has been part of the tastes of our loved ones.
With the growing tradition of asking for skulls, it is also a good business idea for Día de los Muertos to sell bags of candy, since many households buy large bags to give to children on these days.
13. Pumpkin in candy (pumpkin in tacha)
This is one of the most colorful fruits of the autumn season and although it is not exclusive to the Day of the Dead, the pumpkin in a tacha is a tradition that can be found in offerings. If you are good at cooking, you can prepare this typical sweet and sell it. Its preparation does not require much elaboration and you can find all the ingredients in any market or supermarket.
14. Makeup
Costume makeup is in high demand this season, but there is also the opportunity to sell makeup such as eyeshadow palettes or makeup packages that allude to the Halloween and Day of the Dead season. Many well-known and national brands take advantage of this season to bring out special collections.
15. Costumes
Nor is it a merchandise typical of the holiday, but the costumes are highly demanded by consumers on these dates; especially when October 31 falls close to the weekend and gives rise to many costume parties. For this business it is important that you are aware of trends and that you invest in costumes of classic horror characters.
16. Typical food
Typical food is also a good deal that you can sell at the Day of the Dead tianguis or by order for the offerings. Remember that it is tradition to place the favorite dishes and drinks of our loved ones. Take advantage of your culinary skills!
17. Tours to pantheons
Tours to cemeteries are a great idea of experiences that you can sell on the Day of the Dead. Not only for Mexicans, but also for foreigners who come to our country to learn about our culture and this celebration that is famous worldwide because in 2008 UNESCO declared it as .
🏵️ Tip: Some famous cemeteries in Mexico City are: Panteón Dolores, San Andrés Mixquic, Panteón Jardín, Panteón Francés, Panteón Xoco and several from the Xochimilco and Milpa Alta mayor’s offices.
18. Seasonal fruit
The seasonal fruit is used for the elaboration of various typical sweets such as the pumpkin in tacha or for decoration and offering to our deceased, for which they are widely consumed by the
19. Trips to tourist destinations
Tours to tourist destinations that preserve traditions with few changes or in which cultural penetration has been little or null are great options for national and international tourism. Destinations such as Michoacán, Nayarit, Aguascalientes, State of Mexico, Mexico City, Oaxaca, Puebla, San Luis Potosí and Guanajuato are some of the most popular places.
You can include the entire package that includes food and drinks through collaboration with some restaurants.
20. Experiences of legends
Legends are an important part of this celebration and of the popular culture of Mexico, so they are also a great example of a good business for the Day of the Dead because it does not require much investment. If anything, the largest investment falls on planning, research and execution time.
10 most consumed products on Day of the Dead
- dead bread
- Candles or candlesticks
- Seasonal flowers (cempasuchil and jealousy)
- Confetti
- Chocolate and sugar skulls
- typical mexican sweets
- Fruits
- chocolate tablets
- Pumpkin to prepare…
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