Having a Facebook page became essential to boost a business. A Facebook account allows more people to get to know a brand and interact with its content.
In this post we are going to show you step by step how to open a Facebook account, how to create and optimize a page for your business and the difference between an account and a page. Can you come with us?
How to open a Facebook account
To carry out any activity on this social network, it is necessary to have an account. Let’s see what are the steps to create your account before opening your Facebook page.
If you already have a personal account you can skip this step, but we recommend that you make a special account to manage your business page.
1. Go to Facebook and fill out the form
From your computer or cell phone, go to and fill out the form. You need your name, cell phone number or email, a secure password, your date of birth. When finished, click on the “Sign Up” button.
💡 Tip: a strong password is one that does not contain personal information such as your date of birth, your name or a sequence of numbers such as 123. Ideally, choose a password that is easy to remember, but that combines the use of upper and lower case letters and special characters.
For example, your favorite football team, a special character plus the year your first child was born. Your password would be: Manchester_97
Remember that you can change your password after opening your Facebook account when you think it is not secure or you suspect that someone could guess it.
2. Enter your account verification code
If you registered your email, you will receive a message with the code that you must enter to continue. If you have registered a cell phone, you will receive an SMS. When confirming your account, a confirmation message will appear and that’s it!
You have already created your Facebook account! Now all that remains is to activate your Facebook Page. First we will review the necessary elements so that your page is ready quickly.
If you want to create a new account from your cell phone and you have another account linked, you have to log out of your application or browser and then click on the “Create Facebook account” button.
For added ease, download the Facebook app from your app store to or sign in with one or multiple accounts. So you will have your business networks from your smartphone.
Differences between Facebook profile, account and page
This is a common question: how do I know if I need a Facebook account, profile or page?
An account of Facebook it’s a personal profile where you can add friends, follow pages, and share photos, statuses, thoughts, and content you find interesting.
Instead, a Facebook Page is a business or commercial profile where you share content and interact with people through Messenger and comments on your Page.
A page cannot be added as a friend, it can receive likes from personal profiles, which are like followers. So, if you want to have a business profile… you need a page.
📌 Note: on a page you don’t add people or friends, but it is linked to a personal account where you can add people and like other pages.
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Elements to create a Facebook page
1. Profile photo
Choose an image that represents your business and allows people to identify you as a brand on this social network. We recommend you use the . The size of the Facebook profile photo must have the following measurements: 170 × 170 pixels.
2. Cover photo
Choose an image that relates to your business: it can be an attractive photo of your flagship product or just an image with your main color. Let your creativity fly! The measurements of the cover photo of your Facebook page must be 820 × 312 pixels.
If you prefer, you can upload a video to the Facebook cover with the measurements of 1250 × 312 pixels and a duration of between 30-80 seconds.
3. Information about your business
The platform will request the name of the page, which will be the name of your brand, as well as the category of your business (you can add up to three) and the description of your business, here you can make a summarized version of the mission, vision and values of your company.
We recommend that you have this information ready before starting the process of making a Facebook account.
4. Your WhatsApp Business number
With this information you will be able to connect your Facebook account with WhatsApp and add the button to your Facebook page, as well as receive messages in one place and create ads on this messaging platform.
If you don’t set it up right now, you can do it later.
How to create a Facebook page for your business
Now that you have everything ready and previously prepared, let’s review the steps to open your Facebook page.
1. Log in to your Facebook account
With your email and password, enter your Facebook account. If you don’t have a Facebook account you can check the first section of this post.
2. Go to your account menu
Click on the “Menu” button of your Facebook account, it is the cube that is in the upper right corner of the screen.
3. Select the “Page” option
In the menu that was displayed, in the “Create” section, click on “Page” and it will redirect you to the screen to open a business page.
4. Complete the form and click on “Create page”
Fill in the information data of your business that are: name, category and description of your brand and click on “Create page”. Congratulations, your page is now set up!
5. Finish setting up your page with photos and remaining information
Add your profile and cover photo to finish setting up your Page. Now you can start with your Facebook social media plan and strategy.
How to Optimize a Facebook Page
You can optimize your Facebook page for better results. It is possible to add more information such as website or online store, the location of your physical business or commercial premises, business hours, telephone number and a (or Call to Action) button.
This information will increase the feeling of trust in people who visit your Facebook.
Activate the call to action button on your Facebook page
Go to the penultimate step of your account settings and click the “Add button”.
Choose the option you want to configure on the button of your Facebook business account. For example, if you want to add a button for people to go to your website or online store, you just have to select that option and add the link of your store.
If you don’t have one, you can try Tiendanube for free for 30 days.
I shared your page
I shared your page with acquaintances, friends and in groups of entrepreneurs. This will make it easier for you to reach the right people. If you already have customers, ask them to give you an opinion or review about their purchase process or the quality of the products.
How to change a facebook account to a page
You can’t technically switch a Facebook account to a Page. As we already observed in the process of creating a page, it is necessary to have a Facebook account to be able to make a page.
In conclusion
Now that you know how to create a Facebook account and a page for your business, don’t wait any longer and start having a presence in the digital world.
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