Would you like to save time when publishing your content on social networks? I will teach you here how to schedule posts on instagram in the simplest way.
Staying current on social media is one of the biggest challenges you face as a content creator or business with a digital presence. However, it is extremely rewarding when you manage to create a community and receive that interaction that allows you to establish a close relationship with your followers.
But what is the key? And, even more importantly, how can you make your digital life more comfortable? I invite you to continue reading so that you can invest most of your time in the creative and fun part, when learning how to schedule posts on instagram in an easier way.
How to schedule Instagram posts from Facebook Creator Studio?
Before starting to schedule posts on instagram from facebook you’ll need to either convert your personal profile to a professional account—also known as Instagram for Business—.
Later, you must link your account with Facebook Creator Studio from your PC – which also offers an app to program Instagram from your cell phone.
Once linked, you will be able to schedule your content and promote the products or services you offer through your business. You will have access to all the news that Instagram makes available to all users who manage a corporate account.
Are you ready to learn to schedule posts on Instagram from PC? To do so, follow these steps:
- Enter the main page.
- Click the “Create Post” button.
- Choose the type of publication.
- Select your Instagram account.
- Write the copy.
- Add your location.
- Add the visual content.
- Schedule your content.
1. Enter the main page
From your computer go to the site. Here you will see the control panel, where you can choose the type of content to schedule posts on Instagram based on your content calendar.
2. Click the “Create Post” button
This is the green button available to you in the upper left corner of your desktop or laptop screen.
3. Choose the type of publication
Two options will be displayed here. On the one hand, the option of less than 60 seconds in your feed and, on the other hand, the option of programming a longer video.
4. Select your Instagram account
You can have several Instagram accounts linked, in this section you must select the Instagram account in which you want to schedule these publications.
5. Write the copy
This is the text that will accompany your visual content. Remember that they best describe your publication, as they will be of great help to better position your content and reach more people.
6. Add your location
It is possible to omit this information. However, it is a tool that also helps you position or limit your content to a certain type of audience.
7. Add the visual content
Don’t forget the most important thing in your Instagram posts! The visual content can be captured through a single image, a carousel or video.
📌 Remember: Instagram is a highly visual social network and, even with its algorithm updates, Instagram users are looking for creative and innovative visual elements.
8. Schedule your content
Finally! You are in the last step to schedule your posts on Instagram. Clicking <> will allow you to choose the day and time you want your content to be available to your . Once programmed, you will see all the content sorted by day and time.
📌 Important: once your posts are scheduled you can edit them at any time, prior to publication.
How to schedule posts on Instagram without Facebook?
There are various social media management tools for schedule posts on instagram without facebook. Some of them free, but with certain restrictions. And others, like hoot-suite either Buffer that offer various schemes at different costs depending on the number of publications you want to schedule per month.
But what happens when you are looking to invest your money in other areas of your business? In that case the best alternative is to use Facebook Creator Studiofor being a free option and part of the Meta ecosystem —a company that develops Facebook and Instagram—.
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Is it possible to schedule posts on Instagram from my PC?
To use Facebook Creator Studio You have two alternatives that adapt to your needs and times. On the one hand, there is the application of CreatorStudiowhich you can quickly download from your smartphone and on the other hand (as I showed you a few steps above) you can enter from your computer.
One of the advantages of using the second option is that you get a more complete view of the tool itself. However, in both you can carry out your programming at any time and from anywhere. Great, isn’t it?
What apps are there to schedule posts on Instagram?
Today there are multiple tools and apps to schedule posts on Instagram. Not only that, some also offer more features to review your metrics or manage ads.
And which are the best? Here I share some of the best. apps to schedule posts on Instagram:
- Metricool
- hoot-suite
- Buffer
- Later
Metricool
It is one that has a free plan for a single main account and with a programming limit of 50 publications per month. In the same way, it offers you plans from 18 dollars per month or at a more affordable cost if you purchase an annual plan.
Something important is that it not only offers you the possibility of programming your Instagram content, but also monitors and monitors your competitors, creates reports in real time and allows you to know the evolution of your social network over time.
hoot-suite
If you are looking to increase your reach and do more business, this one helps you achieve this by allowing you to organize and schedule your posts from one place. You can do the free trial for 30 days or invest from 49 dollars per month with the possibility of canceling your subscription at any time.
Buffer
This, in addition to many other advantages, facilitates the process of programming content for Instagram from a single control panel. In it you can program your posts, carousels and even Reels.
It is ideal if you are just starting out and are looking for a free tool, a scheme through which you have the opportunity to program up to 10 publications per month with the possibility of increasing it to 2,000 with an investment of 5 dollars per month.
Later
If what you are looking for is to plan and schedule publications to sell more, this is ideal for you. And like the other tools, it also offers you a 14-day trial so you can discover which of the 3 plans is the best for your business, which start at $18 a month and give you the opportunity to schedule up to 30 posts per month. bill.
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Benefits of scheduling posts on Instagram
- It frees you from the pressure of posting every day.
- You become more efficient.
- It allows you to be constant.
- It gives you the opportunity to disconnect.
Although at the moment it is not possible to schedule posts from the Instagram app, all of the above tools give you multiple benefits when planning your content. Now we’re going to dive into each benefit of scheduling posts on Instagram—or any other social network.
It frees you from the pressure of posting every day
When you follow a plan and have the opportunity to schedule your content in advance, it not only takes a huge weight off your shoulders, but also frees up your schedule and allows you to focus on other tasks that are just as relevant.
you become more efficient
Good time management allows you to better distribute your workload and focus your attention on those tasks that add more value and benefits to your company.
allows you to be consistent
This is a key aspect when you start with your social media accounts because at the same time you may have to meet commitments, work trips, send quotes, attend appointments with clients or deliver projects.
Also, remember that in social networks, consistency reinforces the trust that your audience feels towards your brand. Keep your Instagram account active to attract more customers and create a community!
Gives you the opportunity to disconnect
As you know, social networks are a very demanding medium. Therefore, scheduling the publications brings you a little closer to those moments of rest that are so necessary to disconnect or plan new creative content.
5 tips for scheduling posts on Instagram
Consider the following tips within your strategy so that your publications have a good positioning and reach.
- Clearly define your goals.
- Post at the best time.
- Keep a balance in the number of posts.
- Avoid generating a lot of content in advance.
- Monitor trends.
1. Clearly define your goals
For an online marketing campaign to be successful, it must be backed by realistic goals. The same that will serve as a guide for the content that you are going to develop and publish for your audience.
Therefore, you need to ask yourself questions like the following: Do you want to attract new customers? Do you want more interaction on your Reels? Or are you looking for your content to reach more people?
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2. Post at the best time
It is important that you identify the . There is general data, but it also depends on the type of industry in which your business is positioned. According to an investigation carried out hoot-suitethese are the best times based on 11 different industries.
- Food and drinks
Friday at 12pm - Personal care
Thursday and Friday from 1 to 3 pm - E-commerce and wholesalers
Thursday at 4 pm or 9 pm - Education
Thursday between 4 and 5 pm - Pharmaceutical or medical industry
Wednesday and Sunday at 9:00 am - media and entertainment
Tuesday and Thursday from 12 to 3 pm - Retailers
Tuesday, Thursday and Friday at 12 pm - Professional services
Tuesday, Wednesday and Friday from 9 to 10 am - Non profit
Tuesday at 10 am or 4 pm - Technology
Monday and Tuesday at 2 pm - Travels and tourism
Friday at 9 am and 1 pm
📌 Note: It’s also important that you analyze your account metrics and run tests to identify the times when your community is most engaged with your posts.
3. Keep a balance in the number of publications
Post spaced out to give your audience a chance to enjoy your content. Of course, be constant so that you can visualize the results for which you are working.
4. Avoid generating a lot of content in advance
This will help you feel connected to your content and…
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