Whether you are looking for a course that introduces you to electronic commerce or you need to specialize in some digital discipline related to this fascinating world, it is important that you know in more detail the learning methods, factors to consider, and how to locate your needs and objectives, so that you can choose the ecommerce course in spanish more convenient for you.
Why study an ecommerce course?
Studying e-commerce is a great idea because this sector is experiencing enormous growthproduct of the events of recent years. Social distancing and the rise of online shopping caused a 36.7% growth of digital retail sales in Latin America during 2020, according to the report, issued by Insider Intelligence.
Only this year in our country, according to the (AMVO), Temporary events such as Hot Sale registered a 15% growth against last year. And the firm predicts that e-commerce will grow up to 226% by 2025 In our country.
So, if ecommerce and its digital ecosystem catch your attention, either because you plan to open an online store or want to specialize in the digitization of commerce, We have excellent news: numbers and growth are on your side. And if you add to that the great advantage of learning in your language, you are making an excellent decision!
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What is studied in ecommerce?
Being a multidisciplinary area, electronic commerce is made up of several fields of knowledge. For this reason, an ecommerce course mainly covers the following five fields: e-business, digital marketing, e-commerce platforms, online store management, and support and growth structures.
- Digital business: Everything related to the purchase and sale of goods and services online, the types of electronic commerce, prospecting for profits and growth opportunities through digital alliances.
- Digital marketing: All the tools you need to increase the relevance of your brand, as well as the attraction and generation of leads or potential buyers for your business, through campaigns on digital channels.
- E-commerce platforms: Development and implementation of the online store you are looking for to start the business. This can range from programming your own store, to helping you operate marketplace platforms.
- Management of online stores: The own administration of the store and its resources. Here you will learn how to manage your inventories, payment and shipping methods, even leadership and human management.
- Structures of support and growth: All the subareas that will help you develop and expand the scope of your business, such as data analytics, process automation, omnichannel, agile methodologies, etc.
Although these are the main fields of study of ecommerce, the content between them may vary between platforms or learning institutions. But these are always the foundations of a complete e-commerce course.
Now that you know what you are going to learn, it is time to know how to obtain this knowledge.
How to learn to do ecommerce?
To learn to do ecommerce you have three paths —depending on the level of interaction you are looking for with the source of knowledge and the degree of self-taught learning you have—: Asynchronous Methods, Synchronous Methods and Hybrid Methods.
asynchronous methods
Here come all those means where it is not necessary that the source and the student coincide, that is, you can consume knowledge at any time without the need of a tutor or teacher present. Learn at your own pace, go. The best known means of this type are:
- blogs and tutorials
- Ebooks and white papers
- Recorded or downloadable classes, events and lessons
Synchronous methods
This format includes the media in which you as a student have to coincide in time with the source of knowledge or teacher. The format of these media can be live, in person or remotely. This method is more for those who need a tutor or guide. The most used are:
- Classes, events and face-to-face lessons
- Live remote online classes, events and lessons
Hybrid methods
As you might guess, this group encompasses a nice combination of the above two methods. Blended or blended learning systems, for example, combine the study of classes and asynchronous content with live online classes so that students learn during their free time and participate in collaborative classrooms with teachers or guides via zoom.
What to study for an ecommerce?
This depends on the types of courses, as well as the level of learning you are looking for and the previous knowledge you have. For beginners there are tutorials and guides, for example; For people looking to go deeper into electronic commerce, there are the courses and careers that allow you to graduate or get certified; and finally, for those seeking greater knowledge in a specific area, there are specializations.
Tutorials and guides
This segment is ideal for those who are new to the world of e-commerce, have little experience, or are not yet convinced to take a more formal e-commerce course. Institutions like Udemy offer from scratch for people who want to get into the subject. And if yours is to study at your own pace and without pressure, we remind you that in Tiendanube to start in the world of digital business. These mediums work for those who are much more self-taught and want to learn without the pressure of exams or homework.
Degree/Certificate Courses
You tried e-commerce and you liked it. Now You are looking to enter this digital area with everything, or you want to certify your knowledge to become that professional who helps others start your e-commerce projects. Here, in addition to the learning that can be synchronous or asynchronous, are the means that will validate or certify your courses, careers, degrees and diplomas. For example, the Anahuac University has . If you are looking for something free that optionally gives you a certificate that could help you get a better job, Google (by the School of Industrial Organization) for you.
Specialization
You already know what the world of e-commerce has to offer you, but now you seek to enrich your knowledge in this area or in one of its specific fields. Then, like the one offered by UNIR, it is what you are looking for. Or, if you want to get more into marketing, Neetwork has . From specialization come true experts!
✨ Tip: there’s even more! You can rely on our list of to choose the discipline that best suits your tastes, skills and aptitudes.
Where to study e-commerce?
There are several alternatives to find courses and information to help you increase your knowledge in electronic commerce. The three main places you will find to achieve this are:
Universities and academies
Institutions with both offline and online presence that often have decades of experience in training and teaching. Thanks to the digitization of the media, they have gradually transformed their face-to-face method to offer online courses and careers. The Anahuac University and UNIR are examples of this type of institution.
e-learning platforms
In recent years, they have become affordable options for those on a moderate budget who want to study online courses or training. They operate under the pay-per-course model, or you pay for a membership that allows you access to their entire teaching catalog. Coursera, Udemy, Crehana, and Coderhouse work this way.
specialized sites
These places are not 100% dedicated to teaching, but they are very involved in digital services or tools. They have an educational offer (most of the time free), which allows you to access their content to increase your knowledge and thus become an expert when using their tools. Under this format are Google, Tiendanube and Hubspot Academy.
Is a free or paid ecommerce course right for me?
It depends a lot on what you’re looking for. If you are in a beginning stage, just knowing the fields of e-commerce, or if you are looking for a more general picture, then probably free content fills your need. If, on the other hand, you are looking for something more formal, perhaps a certification that accredits your knowledge because you want to professionalize yourself in this area, then we recommend a paid option.
Various platforms have options that give you the best of both worlds: it is possible to try some of its contents (or even study the entire course) and only pay for the exam or accreditation. Some e-learning platforms offer you memberships that allow you to study all their courses for the duration of your subscription. This is very useful if you plan to continue studying and specializing in different fields of ecommerce.
Our advice? If you have the opportunity to try the contents before paying for them, do it! It is always the best way to convince yourself that it is 100% what you are looking for.
Free ecommerce courses in Spanish
Now that you know what type of ecommerce course you are looking for, we recommend these free ones that will be a great start for your education in this sector full of opportunities:
We like: Its extensive catalog of free courses in Spanish that cover areas of , sales and web design. And you always have the optional opportunity to take an exam to become certified and expert.
We like: His e-commerce course is made up of 8 very complete modules that range from the types of e-commerce that exist, to how to make SEO and SEM content optimized for your business.
We like: His ecommerce course —supported by AMVO and — has a very complete syllabus focused on opening, managing and optimizing an online store. It even has a segment dedicated to ecommerce legislation!
We like: Although they have a premium option (with the payment of an annual membership), they have a very complete Master in Digital Marketing and Web Analytics so you can learn how to use WordPress and different free marketing tools.
We like: Have current and relevant content, always designed to be useful to Mexican entrepreneurs. We have guides, tutorials, articles, tips and .
Paid ecommerce courses in Spanish
This selection of courses and diplomas are designed for those seeking a more advanced level of professionalization, in addition to a certification that endorses what they have studied:
We like: Its 100% online diploma lasts 7 months and ranges from the implementation of an ecommerce, to data-based decision making. It is a diploma endorsed by a Mexican university with great experience.
We like: Your course syllabus E-commerce: online store managementhas a module dedicated to omnichannel, an essential part of a solid strategy for any digital business…
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