Although the process of creating a Tiendanube is very simple and intuitive, it is normal that certain doubts or errors may appear that do not lead to the desired result.
That is why we want to share with you the five most common mistakes so that you can avoid them and save extra time (and effort!) at this important stage.
Pay close attention and put into practice the solutions that we propose!
1.- Using banners with an incorrect size
Banners are a design tool used to give important information to your customers about your business. There you can announce promotions, discounts, shipping methods and payment methods, among others.
You can configure the banners from your Cloud Administrator by selecting the option Design > Customize your design and . Keep in mind that adhering to the suggested size of the banners prevents them from looking pixelated on the screen!
You can place the banners in different sections of your store depending on the design template you use. That is, some templates give you the possibility to include banners in several sections, and others only in some.
💡 If you need inspiration, we suggest you visit our site and try the tool where you can find super practical models
2.- Include product photos of different sizes
Photos are essential because they are the only reference that your potential customers will have about your products. Keep in mind that, unlike a physical store, your users cannot experience the product personally, so it is important that the photos are of good quality.
How to include product photos correctly?
The recommended minimum image size is 1024 x 1024 pixels. Although it is not an exclusive size and there are others that can be adapted, with this you make sure that the photos are seen correctly both on a computer, as well as on a cell phone or tablet. The ideal image file format is .png because it has better quality when saved.
It is essential that the images are at least 1024 x 1024 pixels to ensure that the zoom functionality works properly.
As for the design template you choose, keep in mind that, in some, the images are inside boxes that adapt to the size of the photos you upload, so it is ideal that they have the same size, so the grid of products looks couple.
In other templates, boxes are a fixed size, so all images need to be the same size so that there are no blank spaces.
In the following example we show you how the product grid would look like with images of the recommended size:
In clothing stores, it may make sense to place images taller than they are wide to show full-length shots, but always respecting 1024 pixels as the minimum measurement of the narrowest side.
In the same way, you can of the products.
3.- Show a welcome message without personalizing
Displaying a welcome message at the beginning of your store helps to give your customers more confidence to continue browsing your e-commerce.
In addition, you can use this instance to place a slogan or an identifying phrase of your brand. Check out this example!
In some designs, a default message appears, but you have the possibility to customize it to your liking or even hide it.
How to customize the welcome message?
Follow the one on your home page and make a difference in your virtual window!
4.- Load the categories incorrectly
Using product categories serves to visually organize your store and give your customers an easy way to find the product they are looking for.
In addition, it is a way to publicize the variety of products you offer and what your business consists of.
How to load the categories correctly?
To organize your products, we suggest you build the tree of categories and subcategories of all your products, and then associate each product with its indicated category.
Keep in mind that when you create a category, it appears directly in the menu, within the “Products” section, and as you associate the products, they will begin to appear in these sections.
Next, we share an index with all our tutorials on categories, so you can start applying them in your store:
If you want your customers to see your product categories as buttons in the menu of your store, you can follow the step by step on .
Keep in mind that the same product can be assigned to more than one category. Also, categories can be created directly when adding a new product. For this, you can guide yourself with the tutorial in which we explain.
If you want to add a new category dropdown menu to be seen directly on a main menu button, you can .
5.- Not placing complete descriptions of the products
Good descriptions make sales… and make you appear in search engines! Therefore, we want to make some recommendations.
How to place complete (and correct) descriptions of your products?
A good product description should contain:
- Product details: its technical characteristics. On the internet, people spend time reading descriptions and this gives them confidence in what they are buying. Try to give as much detail as possible so that the customer can make their purchase decision.
- A bit of fantasy: give a poetic air to the product. This does not mean lying or exaggerating, but expressing what the customer will feel using the product, so they can visualize themselves with it and make the sale more easily.
- Build bulleted lists: like this very list, for those customers who want to read quickly. Bullet points make reading easy!
- Use bold in important words: for the same reason as the third point.
Also, adding an original and personal touch to your product descriptions will further personalize your brand image and communication in a simple and effective way. See how Tiendanube does it!
Also, whenever you upload a product, it will be necessary to place its weight. This will be key when the system calculates the cost of shipments, so we recommend you follow the . It’s fundamental!
Do you have more doubts?
Do not forget that in our you can find all the answers.
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