If we talk about offering a comprehensive shopping experience, creating an online store to sell online is the way to achieve it. But many entrepreneurs are torn between doing it with Empretienda or Tiendanube. Today we are going to analyze the pros and cons of each platform.
Whether you are about to start selling online and can’t decide between any of these tools or you are thinking of migrating from service, this article is for you! The objective is to help you decide on the e-commerce platform that best suits your business.
Having a virtual store is an excellent alternative both for the seller, who can organize and manage their brand from a single place, and for the customer, who accesses the complete catalog, combines promotions and takes advantage of a single shipment with multiple products.
We have prepared this detailed guide so you can compare what Tiendanube and Empretienda offer. Take a look at this first screenshot and keep reading to go into detail about each one of them!
If you have already tried Empretienda and want to change to Tiendanube, . You’ll get access to fully customizable layouts to showcase the best of your brand, and robust features and integrations to help you grow. It’s time to enhance your brand and take it to a higher level!
As we saw in the most recent NubeCommerce, our , it is an industry in full expansion. For this reason, there are several platforms dedicated to the subject: keep reading this “Empretienda vs. Tiendanube” to find the one that best suits the needs of your company.
Which is better: Empretienda or Tiendanube?
Selling in an online store allows you to offer a comprehensive shopping experience because it is about offering your own website, where it is the protagonist and the customer has the possibility of browsing your entire product catalog.
In addition, the management of the business is very simple. From the configuration of payment and shipping methods or stock control to the implementation of digital marketing campaigns.
was founded in 2011 and, since then, we have been growing to offer the most complete e-commerce ecosystem in the region, which adapts to the needs of brands of all sizes.
The robust platform that we offer combines technology, innovation, training and support, so that you have access to a tool that allows you to sell more, order the management of your business, professionalize the design of your store and receive the attention that your e-commerce needs.
In all these years of experience, we have developed educational content and events on electronic commerce, free tools, various applications and affiliate programs, to empower all the people who are on the path of transforming their dreams into businesses that transcend.
Today we are more than 1,000 people working with the aim of providing an excellent service to create and manage online stores in Latin America. There are already more than 100,000 brands that have taken the step of undertaking and selling online with us.
☁️ If you want to know more about our history, we invite you to read .
Empretienda was founded in 2017, when e-commerce in the country and the region was more consolidated. Aimed at the micro-entrepreneur sector, its goal is to provide a solution for people to create and manage their own online store.
In May 2022, the fintech Ualá announced the acquisition of Empretienda with the aim of adding a tool to its ecosystem of solutions for entrepreneurs.
In addition to their e-commerce platform, they have developed some channels to help small businesses with ideas, online chats and tutorials.
Let’s get right into the subject!
Design
Tiendanube and Empretienda have a variety of . This factor is differential when deciding on a platform, since the idea is to develop the sales website that best fits the identity of your business.
The two platforms allow you to modify fonts and colors to find an attractive and original design for your brand. You will also be able to customize your home page, set up banners according to promotions or special dates and newsletter subscription pop-ups, for example.
Tiendanube has a wide section where you can learn about the most used templates, the layouts and the available customization options.
We share this information so you can see how you can professionalize your online store by choosing from the more than 25 designs that we have available.
In relation to Empretienda designs, we do not know the number of templates available nor do we access a preview. In this case, you need to create the e-commerce site to find out.
When deciding to create an online store, having this information beforehand can help you imagine your sales pitch and encourage you to start a business!
The variety and flexibility in the templates are some of the points that stand out the most in the .
All our designs are optimized to accelerate loading speed and are responsive, that is, they are designed for the customer to browse and buy from their phone. Why? The trend of users is mobile-first and offering this solution represents an increase in your sales.
According to , 74% of traffic comes from mobile devices and, in turn, purchases represent 54%.
Later we will talk specifically about SEO, but we can tell you that these points are key for your store to stand out in search engines. And, of course, the work focused on giving your website more visibility translates into an increase in the conversion rate.
Usability
Continuing with this comparison in the manner of “Empretienda vs. Tiendanube”, we arrived at the moment of talking about implementation.
The usability of the store encompasses everything that has to do with . The truth is that both are intuitive and easy to use. They do not require extensive technical knowledge to set up the store.
From the Tiendanube administrator panel, you will be able to view sales, upload and promote products and track payments and shipments. All in a clear interface to manage your entire business with ease.
In any case, we know that many doubts and concerns may arise in this process and, therefore, it is important to have help and information to resolve each one.
Our goal is to offer the accompaniment that your e-commerce needs to grow. For this reason, Tiendanube has a lot of content published on the most relevant topics in the industry:
- on e-commerce, digital marketing, business, means of payment and shipping, entrepreneurship, finance, among others.
- downloadable, free and specialized e-books, interactive spreadsheets, reports, checklists and banners.
- with educational and inspirational content, specially designed for entrepreneurs and brands of all sizes.
- developed for the most common needs of companies.
- with information, tutorials, advice, tips, events, success stories, etc.
If, beyond these free tools and resources, you would like someone else to create and manage your online store, we have dozens of , that is, business partners that offer the service of creating, designing and managing your e-commerce.
👩💻 If you want to learn more about the different partner profiles we have, we bring you all the information about the .
Empretienda recently launched its Blog and has video tutorials on its YouTube channel. They are attractive and practical because they answer key questions. They also have free master classes to clarify doubts about the platform.
Payment methods
With this section and the next, we enter in relation to integrations with third parties, that is, the links that can be established with other platforms. In general, they are aimed at simplifying or optimizing the management of the virtual store.
The payment gateways that you can integrate with Tiendanube are more than 8, among them:
It is also possible to configure other means of payment such as bank transfer or cash.
With this many options, you will cover the needs of all types of customers!
The idea is that you can create a professional store to offer a top-of-the-line shopping experience. Flexibility makes it easier and more comfortable for your target. This increases the chances that they will choose your brand again and recommend it!
💵 Access more details about making your brand available to take it to the next level.
About Pay Cloud
Pago Nube is the payment solution developed by Tiendanube so that the brands that use this e-commerce platform can charge and manage the sales of their online business.
Its main differential lies in the fact that all the actions related to the collection of sales are available directly in the administration panel of the Tiendanube.
Also, the solution has highly competitive rates that fit every pocket and cloud stores that use Pago Nube will no longer have to pay the cost per transaction Until now, they paid according to the plan they had previously chosen.
Among the advantages of Pago Nube we can mention:
- Discounted cost per transaction
- centralized management
- transparent checkout
- Security
- Better conditions with all forms of payment
💡 If you want to try Cloud Payment, click below:
The means of payment available in Empretienda are Mercado Pago, Mobbex and, in the same way, bank transfer or cash.
shipping means
The logistics solutions that each online platform offers can represent a key point when deciding on one or the other. We are going to know the ones that Empretienda or Tiendanube make available.
Tiendanube can be integrated with more than 25 solutions, among which you will find Correo Argentino, Andreani, Shipnow, EnvioPack. You can get to know each of them by entering our .
Among these options you will find means that enable you to send the product within 2 hours, to offer an optimal online shopping experience. You can also offer shipments to the whole country, international or deposits of .
Here we can give you an example of how our tool makes managing your business simpler. When a customer selects Correo Argentino as the shipping method, with Tiendanube a label is automatically generated that is sent to the customer for tracking. In Empretienda this must be done manually.
🚚 We bring you more information about managing your business logistics.
Empretienda supports integration with OCA, Correo Argentino, Emprepack and E-Pick. Finally, it allows the manual loading of rates according to the province or city in question.
The two e-commerce platforms also include the option of adding and withdrawing points.
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