The metaverse is the name given to the cluster of virtual spaces, where companies seek to create experiences for their users in digital worlds full of interaction and messages of interest.
Companies are increasingly interested in becoming present in the metaverse. But is it really a place on the rise? In this article I tell you everything we know about the metaverse what is and what is the current scene of this digital world, so that you can draw your own conclusions, if you are interested in venturing into the virtual.
What is the metaverse?
when we want to know what is the metaverselet’s start by understanding that it is 3D virtual sitesin which users enter impersonating avatars designed by themselves interacting in real time. So they are places where you can share time and space with people from anywhere in the world.
In the metaverse it seeks to provide an experience very similar to realityfor what it offers playful and interactive activities that go beyond what is experienced in the real world. This is one of the main objectives of these new worlds.
How many metaverses are there?
If we talk about metaverselet us think that for the moment we are not talking about a single space, since they are several companies that are developing their own virtual spaceseach trying to cover as many users as possible.
Although probably, in the future, there will be stronger metaverses that attract more visits, as is the case with the . Or they can simply coexist in harmony, with portals between one and the other.
The current landscape of the metaverse
Something that caught a large number of users at the beginning of the metaversewas the realization of events with the presence of international music stars and celebrities of all kinds.
One of them, very popular, was the recital given by Ariana Grande last year for users of Fortnite. And if we go to a more recent case, we can talk about Metaverse Fashion Week 2022where the world of fashion was present through the virtual platform Decentraland. This event featured major brands such as Dolce & Gabbana and Tommy Hilfiger.
But not only fashion and entertainment make use of this tool. Even the workplace participates, since it seeks to create online work scenarios, something like coworking virtual for those who do telecommutingand thus generate better labor links.
Education is also another field that will seek to benefit from training spaces, with teachers who from their homes will be able to have students from anywhere in the world. So if we talk about possibilities in the world of the metaverse, these seem endless.
How is the economy in the metaverse?
Regarding the economy within the metaverse, in the purchase and sale of products they are already handled cryptocurrencies, so we advise you to know how they work and the value they have, since it is essential. Among the most used cryptocurrencies in different metaverses are:
- MANA in Decentraland
- sand in The Sandbox
- ATLAS in star atlas
In the economic plane also appear the , which are digital works that do not have a tangible form, a fact that makes them authentic and unique. Also, these can be bought and sold like any other item. In the world of the metaverse, for example, we can find them in the costumes of the avatars, which are personalized according to the user’s taste.
Due to all these characteristics, the metaverse can be a good place to approach and reach a greater number of people; the big brands are aware of this. This is where they seek to make a space for themselves in this virtual reality. This is confirmed by a report by the Baufest technology consultancy, which estimates that Within five years, 70% of world famous brands will have a presence in the metaverse.
Mark Zuckerberg: the main promoter of the metaverse
One of the people who aroused massive interest in the metaverse was, without a doubt mark zuckerbergCEO of Facebook, announcing that his company would be renamed Goal in October 2021. This name reflects his commitment to virtual reality and the developing direction that the company would take.
We can also see this interest generated in users in this graph. Since if we look at the term “metaverse” globally, we can detect a spike in the number of Google searches following Mark’s announcement and how it held up over time.
Still, the company Goal announced a couple of weeks ago the financial results for the first quarter of 2022, after this big change. And the panorama was one of losses for the company, since it did not register significant profits that compensate for the investment, but rather low profits, something that apparently could be maintained for a few more years.
For his part, Zuckerberg is optimistic, stating that it is normal for the company not to present income until its products and services really reach the market and scale significantly. Furthermore, he believes that they are laying the groundwork for what hope it’s a very exciting 2030.
The next steps of the metaverse
For all of the above, the developments by this company continue to advance; recently announced the creation of Myo Suitea new platform that is based on to create realistic musculoskeletal simulations and with which it will be possible to build quite realistic avatars for the metaverse.
Also, Goal He informed that he works so that diversity in his avatars is present and that allows them to represent any citizen. It is even sought that the majority of the languages ​​of Latin America are present in the metaverseincluding Guarani, Aymara and Quechua.
Although still a predominantly young and male space, upcoming developments will no doubt seek to appeal to a wider audience. Likewise, there is talk that in a couple of years we will be able to see it as an economically strong space. So much so that the French president Emmanuel Macron he sees the metaverse as a place of economic growth and expressed his wish that Europe lead this activity so as not to depend on the American or Chinese giants.
What do I have to know if I want to enter the metaverse?
To enter the metaverse, there are currently several spaces as options for those who want to experience the current panorama of these virtual sites. Some of them are free and some are not.
Among the most popular we can name Decentraland, star atlas, Axie Infinity, bloktopia Y The Sandbox. Once you choose which one you want to enter, you must generate an avatar with which you will be able to interact.
Requirements to enter the metaverse
These virtual worlds are still in the process of creation, improvements, etc. That’s why many times have limitations to enter, like long load times or detonating a increased use of our computerslowing down the processes.
Given the above scenario it is likely that you require a machine that supports a good level of graphics to be within the metaverse, if you are looking to set up your business, but generally you will be able to access it from a mobile phone.
On some platforms you can enter as a guest, but noor they will allow you to enjoy the full experience. They will also ask you to connect a virtual wallet or add friends and collect non-fungible tokens (NFTs).
There, the experience you find will also be the one you seek to build, many users simply enter to play, others seek to interact and some more generate business.
Something important that you need to know if you want your brand to be present in this virtual universe is that your product or service needs to be adapted to those pursued by the market. metaverse and you can offer playful and interactive experiences.
These must be different from those offered in the real world, since users enter these spaces just to experience different and innovative experiences.
For this reason, traditional advertising may not be the one indicated in this spaceand an experience is necessary where the digital client has an intertwined interaction of the virtual world and the real world as a way to generate a bond with the brand. There are already many firms that include for a new shopping experience.
Now you know what is the metaverse And what is its current panorama, would you dare to enter this virtual world?
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