The Logistics and Transportation These are two very important aspects that you should not forget when planning your business. Having both under control will help you provide a better service to your clients and, even, be able to undertake offering these services.
The processes of Logistics and Transportation they are a real challenge for Mexican entrepreneurs. It does not matter what product they offer, if they do not have a good service that covers both the distribution to the final customer and the raw material to produce them, it can become a real headache that no one wants to have.
Over time, these activities have been gaining strength, to the point of becoming a good business idea for Mexican entrepreneurs or a differentiator to attract potential customers by offering faster shipments throughout the country.
In this article I will talk about the main concepts that you must take into account for your business, the Importance of logistics and freight transportthe types that exist and I will even share some tips to create a company that is dedicated to these activities.
Let the journey down the information highway begin! 🛣️
What is logistics and transportation?
Logistics and transportation, despite the fact that they go hand in hand in many processes, are different concepts.
When we talk about logistics, we refer to the management of movement processes –or transport– of goods and raw materials. This action goes from planning to execution and can focus on very specific tasks such as packaging preparation, order organization and even storage.
For its part, transportation is the action of moving products and everything related to them from one place to another. Unlike logistics, this activity is limited to displacement work.
Now that you know the difference between both terms, I will explain the importance they have for business in Mexico.
Importance of logistics and transportation
Without good transport logistics –yes, here I will start talking about both as a whole–, the delivery of goods, both to manufacture your products and to take them to customers, would become a problem that can cause any business to fail.
The importance of logistics and transportation lies in ensure everything gets from point A to point B without any damagein the times that were promised and without spending many resources to achieve it.
It sounds easy, but it is not. To make it all work, distribution routes must be plannedprovide protection to objects, ensure deliveries of delicate materials and, of course, Resolve any setback that may arise during the process.
As you can imagine, there are several types of transport logistics. I will explain them to you below.
Types of transport logistics
There are four types of transport logistics, which are:
- Ground transportation logistics
- air transport logistics
- maritime transport logistics
- Last mile logistics transport
Here I mention the main characteristics of each one:
1. Land transport logistics
As its name says, ground transportation logistics uses means such as vans, trucks, trains or even motorcycles to carry the goods safely to the promised destination.
This type of logistics and transport has some disadvantages, such as little flexibility in schedules, routes, difficulty in accessing certain geographical areas and even delays due to external factors.
In the case of rail logistics, depending on this means of transport for its operation, the limitations increase due to the existing rail infrastructure.
2. Air freight logistics
This is the logistics and freight transport that requires a larger budget to carry it out. By using airways, you increase your efficiency compared to others that take longer to get materials, for example, to other states or countries.
3. Shipping logistics
Maritime logistics is the most used for merchandise worldwide due to its cost, which is much lower compared to air means.
Its infrastructure has undergone modifications over time with the aim of promoting the growth of international trade. Among its advantages is the possibility of transporting very large volumes in ships with large storage capacity.
4. Last mile logistics transport
The is the transport logistics in which the end customer is involved, who is the person who receives the product that he purchased, for example, on the internet.
The , which are necessary for the operation of an online store, are the perfect example to describe this type of distribution. They are in charge of organizing the last journey that is made from the package collection center to the buyer’s address.
What does a logistics and transport company do?
Creating a logistics and transportation company sounds like a great business idea, right? These types of companies They are in charge of managing all the activities of transport, distribution and even storage of merchandise. produced and sold by other companies.
Among the main activities of logistics and transport companies are:
- Distribution and storage of goods.
- Collection and packaging of products.
- Last mile transport logistics.
How to create a logistics and transport company?
Now that you know the activities of this type of company, it is time to share some tips for creating a logistics and transportation company in Mexico.
- Conduct a market study
- Identify the type of company you want to create
- Work on a budget
- Request the necessary permits
- invest in vehicles
- Carry out advertising campaigns and commercial alliances
1. Carry out a market study
The most important thing before embarking on the adventure is analyze the companies that already exist and what services they offer. Between the research you do, visit their social networks, website and, if you can, make a purchase to verify the quality of the service.
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Once you identify the areas of opportunity in logistics and transportation, start working on a plan in which you can turn these weaknesses into strengths, in this way users will prefer your service and you can create messages that impact.
💡Tip: Although your company may require logistics and transportation to operate, remember that there are alternatives that replace physical stock and, therefore, the work of managing it. Making is an option that could be for you.
2. Identify the type of company you want to create
It is not the same to undertake with a last-mile logistics and transport company than with one that makes international shipments.
Analyze well the tools you have, the market niche you want to attack and, of course, the budget you have to get started.
💡Tip: Remember that the initial investment is very strong, since you will have to buy vehicles, a place to store the products and hire staff. Take it into account and, if necessary, request financing that suits your needs.
3. Work on a budget
Without there is no company. As simple as that. Dedicate time to planning expenses and income that you may have during a certain period.
Consider that the first months can be complicated to attract customers, therefore, divide your investment into different periods of time, to make the money work and buy what you really need.
4. Request the necessary permissions
Like any other company, permits to operate legally are essential to start working. Find out about the procedures you must carry out, seek advice for this process and avoid problems in the future.
5. Invest in vehicles
It may seem obvious, but in addition to hiring and training your staff,Freight vehicles are important to be able to work and be successful with your logistics and transport company.
Do not skimp on this investment, compare models and the specifications they must have for the type of goods you are going to transport. There is no use investing in a truck if your packages are small.
6. Carry out advertising campaigns and commercial alliances
Digital advertising and commercial alliances are very important for Capture the attention of people and companies that may require your services.
If you want to dedicate yourself to the last mile, a good strategy is to approach other entrepreneurs who already have an online or physical store and require low-cost shipping; At the same time, you can create your profiles on social networks and work on a content marketing plan –reinforced with advertising campaigns– in which you show that you know about the subject.
💡Tip: If you need a little inspiration and information to make your digital marketing plan a success, visit Tiendanube. Here you will find guides, templates and even ebooks to promote your business idea.
conclusion
Logistics and transportation is a very important issue for entrepreneurs and business owners in Mexico. The objective of these activities is to offer a freight transfer service with efficient processes, so familiarizing yourself with both concepts is of vital importance to achieve the best results.
If you already have a business and want to take it to the digital world with an online store, I invite you to try , the preferred tool for entrepreneurs in Latin America to sell online easily and safely. You will have the possibility of accepting payments with cards, deposits and making shipments to all of Mexico. The best? The first 30 days are on us. 😉
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