Do you know how to sell by WhatsApp? If not, don’t worry: you’ve come to the right place! Here you will find valuable tips on how to use the most downloaded app in Argentina to increase your business sales and improve customer service.
Do you want to know everything about it? Throughout this content we will learn special tips for you to take the first steps and improve your sales through the application.
Why sell by WhatsApp
Before starting, it is important to review some relevant data on the use of WhatsApp in Argentina so that there is no doubt about the importance of using it in your strategies.
76% of the Argentine population downloaded and uses the application, according to .
Its main characteristic is the practicality, accessibility and functionalities it offers to users. That’s because WhatsApp allows instant sharing of messages, photos, videos, audios, and payments with ease.
The popularity of WhatsApp made many companies see the application as an important tool for their audience. With this in mind, WhatsApp Business was launched. This business version has utilities that facilitate this approach to customers.
Therefore, most of the audiences are present on WhatsApp, so it is important that companies take advantage of this opportunity to generate sales.
How to sell by WhatsApp: 15 tips
Now that we know the importance of the application in our daily lives and the size of its popularity, the time has come to follow the main tips on how to sell on WhatsApp. Let’s go!
1. Use WhatsApp Business
Using the business account of the application can be a good solution for those who have many clients and difficulties in organizing messaging flows.
This is because the app has some features that are different from the regular version, such as tags to categorize conversations, which allow contacts to be filtered based on the time of the customer journey.
For example, you can create groups called “new customer”, “new order”, “paid” and more, all according to their needs.
In addition, they are very useful when you are out of office hours or to not delay service.
Finally, WhatsApp Business also offers unique features, such as: viewing the number of messages that have been sent and delivered to users and which ones have been read.
2. Have a unique number for your company
It’s a good idea to separate your business WhatsApp from your personal account for two reasons. The first is security, since the number will be available on your website and on your brand’s social networks. That is, many people you do not know will have access to the phone.
Also, by separating the numbers, you avoid mixing work and personal issues. Thus, it is easier to divide your time between work and leisure during the day.
3. Create product catalogs
Another feature of WhatsApp Business that deserves to be highlighted is the creation of the product catalog. With this feature, you can put the name of the product or service, photos, a description, the price and a direct link to the sales page of an item.
The tool is a way to make selling more practical and easy, providing information in an accessible way for consumers to see what your business has to offer.
To register your products, go to your account settings and click on “Catalogue”. Then upload an image of the product and complete the information.
4. Work with WhatsApp Web
Did you know that it is possible to use WhatsApp on the computer? With WhatsApp Web you can optimize customer service.
To use it, simply access the WhatsApp website and follow the instructions. First, it will ask you to scan the QR code with your cell phone’s camera.
There is also the possibility of downloading the WhatsApp application on your computer.
So, in addition to responding to messages more comfortably, you have more time to dedicate to other tasks in your business, such as managing social networks, answering emails, reviewing your inventory spreadsheet and looking at financials.
5. I asked permission to send messages
This advice is essential to start selling on WhatsApp. The General Data Protection Law () requires companies to request authorization from customers to store their data and clearly explain what the personal information will be used for.
That is why it is essential that you ask your customers for permission before sending any message. To do this, you can put a checkbox ✅ on your website, when the customer registers the phone to give their consent, that is, to accept receiving messages from you.
If you are going to promote your WhatsApp on social networks, use the WhatsApp API link so that users have an opt-in step to chat with you. You can generate this link with our free tool, look!
Finally, always make it clear that if your customers no longer want to receive messages from your company, they can unsubscribe from your contact list. And it’s important to actually remove the people who made that request so that you don’t provide an unfavorable experience.
6. Prepare special offers
If we talk about how to sell through WhatsApp, a good way to attract customers is to offer exclusive benefits to those who buy through this channel.
Some ideas to offer your special WhatsApp customers are discounts, free shipping, and even the chance to find out before your store launches.
If customers feel special and know that they are prioritized, they tend to remember your store when they need to buy something you offer.
Create your online store for free!
7. Use broadcast lists
Avoid creating groups to send offers and communications to your customers. In addition to filling your inbox with messages, the service can feel very impersonal.
To get away from the groups, use the broadcast list. With this feature, you can send messages to 256 contacts at a time.
The best thing to think about how to sell on WhatsApp professionally is that you can create several lists and segment them by customer profiles. Thus, you have the possibility of separating them into groups such as:
- Consumers who are interested but have not yet purchased from your brand;
- Customers who have orders in progress;
- Those who already bought, but it is necessary to retain.
When segmenting, take into account the , that is, at what stage of the relationship with your brand is each person. This allows you to have content and strategic messages for each moment, in order to personalize your service even more.
Don’t forget to always give your customers the option to unsubscribe from a mailing list and stop receiving offers. If your customers feel comfortable knowing that they can withdraw whenever they want, they don’t get tired or take extreme measures, like blocking your contact, for example.
8. Have a content calendar
One strategy to keep your customers engaged with offers is to not send them (as many) messages. Having a message trigger schedule is critical to organizing the types of content and frequency of communication with each customer list.
The content calendar is also a great ally to control what has already been sent and not repeat messages. In this way, you guarantee that your customers always receive new and relevant messages for them.
Also seek to send not only offers, but also use WhatsApp as an ally of your marketing strategy. In this way, you also provide interesting materials and maintain the relationship with the audience without tiring them out.
9. Bet on different media formats
Another special tip is to explore the formats available on WhatsApp. For example, you can send photos and videos showing the products and giving suggestions on how to use them.
Pay attention to the frequency of sending this type of message, so that it does not become repetitive or tedious. We suggest saving them for special occasions.
Audios can also be used to answer customer questions in a more practical way. In this case, take care that the audio notes are not too long. Surely people will prefer that you are clear and explanatory, but that you get to the point.
If you need to send longer explanations, it’s worth asking the customer if they can schedule a time for you to call them and explain more about the problem.
10. Use WhatsApp status
This is one of the main tips on how to sell on WhatsApp. You can get visibility and quality traffic through WhatsApp statuses.
This function is similar to Instagram stories and is another way to bring information, content and offers to your contacts. The tool is great for sharing announcements without worrying about being intrusive with direct messages.
Customers will be able to view your posts for a 24-hour period, and if they’re interested, they’ll have the opportunity to start a conversation with your brand right away.
11. Take care of the language
Regardless of whether you are using WhatsApp to communicate with clients, as you do with friends and family, you must not lose sight of the tone and voice of the brand.
Of course, it is not essential to be too formal, but try to use a more neutral and light language to adapt to all clients. It is also important to take care of spelling and always be cordial.
12. Set WhatsApp as an official support channel
The idea of generating more sales on WhatsApp has to do with using it as an official customer service tool. To do this, publish your company number on the web, on social networks and on the product number to get closer to your consumers.
Being transparent, assertive and agile with responses is key to providing the best experience. The ideal is that you can be available to answer any questions and leave customers calm and comfortable.
You can define the opening hours to the public in WhatsApp Business in a very practical way. Simply access the application settings, select the “Edit profile” option and complete the service information in the “Message” field.
Finally, remember that people expect virtually instant service when they use WhatsApp. Therefore, always be aware of the messages that arrive through this channel from your company to respond as soon as possible.
13. Build your contact base
To get more leads, one tip is to offer a benefit in exchange for contacting your consumer. You can use different types of digital rewards, such as e-books, infographics and discount coupons, for example.
Also, divulge the number of the…
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