More and more users use Instagram with the aim of obtaining an economic return. Whether selling through Instagram Shopping, generating content or building an influencer’s profile, if you were wondering how to make money with Instagram, today we focus on this!
Social networks are a fundamental requirement for any brand. Not only do they represent an excellent opportunity to give them visibility and enhance them, but they are also part of any digital marketing strategy.
With good planning and clear objectives, actions can be implemented that make a complete difference and make all types of businesses grow.
For example, selling products is one of the most popular ways to make money on Instagram. Of course: if your goal is to create a business that scales and automate your sales, we recommend , which is used to create your online store without technical knowledge, it is super intuitive!
If 1.47 billion people use Instagram every month, according to a study by , it makes sense that so many are wondering how to make money on Instagram. Without a doubt, there is a more than interesting opportunity!
How to make money with Instagram
This is one of the most versatile social networks in terms of the monetization channels it offers.
There are many ways to make money with Instagram, more or less directly. For example, you can use it to boost the sales of your e-commerce site; complement your ; build a commercial profile with a good level of arrival and much more!
Let’s dive deep into the subject to see how to make money with Instagram and what each of the alternatives is about.
1. Sell products or services by direct message
The first idea is either products or services. Undoubtedly, this is a good way to earn money with Instagram because the social network provides you with a robust framework where you can publicize what you do for a living.
In fact, Instagram became a virtual shop window. People are no longer going to walk the streets and see stores to decide what to buy, but instead research the platform and buy online or go to the store looking for the specific product they saw.
The drawback in this scheme is that, if it is your only sales channel, management becomes extremely manual. You would need to post photos of your items, get people to order them via private message, and coordinate payment and shipping on a case-by-case basis.
All this circuit is located . But don’t be scared! Designing one is very simple and you can do a free trial if you opt for Tiendanube.
Another way to offer products or services on Instagram is through its own e-commerce platform, we are going to learn about it below.
2. Sell on Instagram Shopping
The social network has a special section to sell products: Instagram Shopping. In this section you can publish your to promote it among your followers and other users of the network.
The biggest advantage of is that it boosts the visibility of your business, by allowing you to publicize articles, photos, details and prices to people who are browsing the net. But, to use it, you need to have a commercial account and a virtual store where you can link your products.
How does this work? The transaction begins on Instagram because they see the product for the first time there, but the purchase is made on an e-commerce site.
If you don’t have one yet, we invite you to choose Tiendanube to do so! Check all the growth potential it brings to your brand by taking advantage of the free trial:
3. Content Marketing
Content marketing consists of creating, publishing and disseminating content of interest to your market niche. You can offer:
Look at a specific case on our Instagram account:
And, how to make money with Instagram in this way? It is an inbound action, where you offer quality content to your followers to deepen the recognition of your brand. It is one that can bring excellent results.
Another good idea to do content marketing and earn money on Instagram is to use your knowledge on a particular topic to share it on your profile.
Let’s imagine that you have a business where . Your followers are likely to be interested in the creative process behind your products or that you share a tutorial that explains how to do something related to crafts.
You can also share cases of happy customers with your products or services or participate in other related accounts.
As we are seeing, to earn money with Instagram it is necessary to complement this lever with others from electronic commerce. Content marketing gives you diffusion and visibility, but to make sales, it is best to sell through an exclusive online store for your business:
4. Affiliate Marketing
Affiliate marketing consists of promoting the product or service of a business in exchange for a commission for each sale made.
For example, in Tiendanube we have our , in which you can offer the service of designing online stores and obtain a profit from the transactions that the brand converts.
To implement this marketing strategy on Instagram, the idea is that you have content that promotes your service and an audience relevant to the topic. Thus, you will be able to spread the benefit you offer and get customers through Instagram.
Still wondering how to make money on Instagram? Don’t worry, there are several other ways. Let’s keep going!
5. Influencer Marketing
If you are wondering how to work with one, this is the section for you.
These profiles are considered opinion leaders in the sense that they are accounts with many followers and a good level of engagement. In other words, their content is highly viewed by large audiences and what they recommend has a high impact on their community.
Influencers can make people laugh, think, raise awareness about a topic and promote actions, such as buying. This is where their name “influencers” lies and this is where many options for digital marketing open up.
You can slowly and steadily build an account that is gaining followers and popularity. From , these profiles can monetize their accounts in multiple ways:
- Promoting a brand through content where you recommend it.
- Being the ambassador of a product or brand, that is, a famous reference.
- Promoting sales or conversion through the dissemination of special discounts.
This is a great way to make money on Instagram. Businesses, for their part, obtain an economic return through the social network by expanding their brand recognition and gaining followers who become potential customers.
At this point, many question how many followers Instagram pays you or, in other words, how much does Instagram pay per follower. It is not possible to establish a definitive number for this, but we invite you to continue reading as we cover it in detail below.
And how to make money on Instagram without being an influencer? We are going to see this next.
6. Use the feed as a portfolio
On Instagram, visual content is king and this makes it an excellent social network to create a kind of gallery or portfolio.
Your feed or profile can become your online catalog. And this works for the most varied items, from to offering .
In relation to the idea of a portfolio or sample book, you can also implement it through a hashtag. For example, in the following post we invite you to use #DiscountRain for stores to promote their products on , get more visibility, new customers and more sales!
From how many followers does Instagram pay you?
There is no defined rule to indicate how much Instagram pays per followers, but we can estimate that from 5,000 followers an account can offer collaborations with brands.
In any case, you can earn money on Instagram with 1,000 followers if you work with small brands, to build the niche little by little.
Beyond quantity, remember that quality is key and, for this, we advise you to consider two unavoidable points:
- The engagement rate that the account has with its followers. Without a good balance between views and interactions, the content that is shared will not make a difference when it comes to measuring .
- The target audience of the Instagram account, which must coincide with that of the brand to be promoted. In this way, the publications are relevant to the audience and the results will be more significant.
8 tips to make money on Instagram
If you have come this far, it is because you not only wanted specific ideas to obtain an economic return with this social network, but also to do it with excellence. Cool!
Let’s complete this guide on how to make money with Instagram in 2023 by going to the 8 star tips to implement these strategies professionally.
1. Generate quality content
We know this may sound obvious but we can’t stop mentioning it. Surely you already know, but here we want to emphasize the idea that creating content while always guaranteeing and maintaining its quality is the number one step for any social media strategy.
Although it is not the only thing, because there is much more that needs to be taken into account, if the content is not of quality, it will be difficult for you to scale your account.
What do we mean by generating quality content? Each post is an opportunity to get in touch with your audience and reach new people. So, make the most of it! Being clear about the objective of your Instagram account, you can ask yourself:
- What am I looking for with this publication?
- Am I achieving the goal I set for myself?
- Does the visual or audiovisual content have good definition? Is it consistent with my brand identity?
- What value am I bringing to my followers with this post?
To find how to make money with Instagram by forming a loyal community, it is crucial that your content provides a differential to your audience, something that serves them, entertains them, informs them. This will depend on the nature of your business or personal brand.
The important thing is to focus on the user and visualize how your content can be something attractive in their feed.
Looking for inspiration for your posts?
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2. Post frequently
To stay present in the memory of your followers, it is important to publish with a certain frequency.
In general, they are platforms where the content “ages fast”, that is, users are exposed to new posts all the time and this means that it is necessary to upload content periodically to continue obtaining reach and interactions.
🏆 To help you in this task, we leave you an exclusive resource to download for free in tip number 5, keep reading!
3. Upload content at the best time
Another key strategy to understand how to make money with Instagram and keep them high is to take advantage of the moments of greatest interaction of the public.
In other words, in your professional account you will be able to access the information of…
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