Are you looking for a marketing strategy that allows you to reach thousands of buyers and potential buyers? In recent years, many methods have been developed to do this quickly and automatically.
One of these methods is mass mailing, which consists of sending emails to hundreds of subscribers with a specific message. Today we will explain what it is, what it is for and how to implement it in your business effectively and without much investment.
Do you want to know how to implement mass mailing in your business? Keep reading!
What is mass mailing?
Mass email marketing is the practice of creating a single message for a large group of recipients 一also known as subscribers一. Although there are several arguments for and against, this practice is widely used in modern marketing.
Currently there are many specialized services that manage to send emails to a specific list of contacts. The reasons for running these types of campaigns can vary: you might have a limited-time offer, you want to reconnect with potential customers, a big announcement, or something else you need people to know.
Mass mailing is different from transactional emails. Most organizations usually send both. However, they differ in key ways. Transactional emails are triggered by a consumer action, such as an online order or password reset request, and are only sent when that particular action is taken. They are not sent to a massive group of people at the same time.
Mass emailing is not caused by consumer action. Instead, the marketing team of any business creates, schedules, and sends them directly, such as newsletters and special promotions.
These types of emails are sent to much larger groups of people than transactional emails, whether it’s entire distribution lists or members of a specific audience.
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What is mass mailing for?
Surely you perfectly place how the mass mailings look. Despite the fact that sending newsletters and emails has become a very popular method, marketing through emails is still very unknown. If you wonder what this type of strategy is for, here you can read some of its benefits:
- Reach a large audience cheaply
One of the main advantages of using mass email is that it can get your message out to a large group of people in a short time and for free or very cheap. From a value standpoint, it’s hard to beat.
- Direct access to your customers
With the advent of mobile smartphones that allow people to check their email from anywhere, mass mailing has given marketers great power: direct access to the pockets of your customers.
Direct mail has been shown to be one of the best direct marketing methods, with 98% of people checking their email on a daily basis. This means that not only is a customer likely to read any email you send them immediately, but they are extremely likely to open and read it.
There are many mass mailing tools that can personalize emails according to your target audience. It allows you to speak with the exact words that your customers are looking for, as well as offering the right dynamics to interact with your customers in a direct and intimate way.
- Gives you important data
Email marketing allows you to collect important data from your customers. How many people opened your email? How many people clicked on the link you put? How much time did they spend on it? These answers will help you see which products appeal to them, which ones don’t, and tailor your future campaigns to improve in the future.
How to do mass mailing?
It is very important that you take into account that to have a successful mass mailing campaign, you must be very strategic when planning. To make sure you’re doing things the right way and getting the most out of whatever system you’re using, we’ve put together a little guide with best practices and tips. If you don’t know where to start, it will be of great help.
1. Prepare your database
You should have collected data including names, ages, preferences, and emails from existing customers or others who have signed up on your website. This way you will know that the emails will be reaching people who were already interested in your business.
2. Validate your database
A super important step is the validation of the database in some automatic tool 一doing it manually is not feasible and is unreliable一. This will prevent bounces due to misspelled emails or wrong information, for example, a phone number in the name field.
3. Choose your bulk delivery tool
Before sending your first mail, you will need to find a provider that can handle the volume you need and that meets all the requirements that suit your business.
4. Define the objective of your campaigns
What is the goal behind your mass mailing campaign? As we mentioned before, it can be to announce a discount, invite them to see your social networks or take advantage of a promotion, as well as provide them with valuable information about your product. Keep this goal in mind as you proceed to the next steps.
5. Write the texts (copy) of your emails
It’s time to determine what you want your email to say. To do this, we suggest putting yourself in your customers’ shoes, so before you start writing, take a moment to consider what value the email will have to recipients, or why they might want to open it.
Think about their perspective so you know what tone to use, what copy to write and what audiovisual content you will integrate to increase engagement. Do not forget to include at least one CTA (call-to-action) or a phrase that invites your readers to carry out an action. It could be signing up for something, following you on social media, or simply clicking on a link.
6. Work on the design
Put together quality visual elements including images or gifs to bring your email to life. Remember that they must be elements that attract the attention of your readers and customers, but they must not distract us from the main message.
💡 Tip: Some that offer mass mailing service have default templates that save you design work and make life easier.
7. Segment your database
It does not matter if your database is large or small, it is always better to segment it so that your email reaches the specific target you are thinking of. If your objective has to do with a discount, think about the target of that product, if it is a promotion, think about the people who have already bought during promotion times… here the filters that you can apply to the information that you already have will help you a lot. you have.
8. Send
You have everything ready! Now you can send your emails and wait a few days to measure the success of your campaign.
9. Measure the results
Most mass mailing tools will show you a results report. These will give you a much bigger picture of the effectiveness of your campaign. Data such as the percentage of opening of the email, how many people clicked or heeded your CTA or how much time they spent viewing the email will help you design your next campaigns more effectively. It’s super valuable information so make the most of it!
It is worth saying that if the results were not what you expected in your first campaign, do not be discouraged. This is a learning process and trial and error that you will perfect with time and practice.
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How to send bulk emails with Outlook
Sending mass emails through Outlook is possible, although it has its limitations. We tell you how to do it so that you can start today with your marketing plan.
Outlook allows you to send numerous emails to your contacts using Microsoft Word. Just follow these steps:
- Open Word and write the content of your email.
- In Word, open the “Mailings” menu.
- Click on “Create new list” where you can manually enter your contact details in a dialog box.
- Select “use an existing list,” which will allow you to select an Excel .csv file from your computer. In this file you must have your database already selected and curated. It should be organized in three different columns (first name, last name and email).
- You can also choose emails manually from your Outlook contacts.
- Once you’ve selected your recipients, click the “Finish & Merge” button and then “Send Emails”.
- A pop-up will appear where you can write the subject of the email. When you’re done, click “OK.”
📓Note: Outlook limits the number of emails you can send per day to 300.
How to send mass emails with Gmail
Gmail is a good option to launch a mass mailing campaign without spending much. However, as it is not a service specifically designed for this purpose, it might not be your best option.
For this method you will need to have access to your Gmail account and Google Drive.
In case you want to test its functionality, this is how you can achieve it:
- Open a new Google Doc and write your email.
- Open a Google Sheet or spreadsheet.
- Click on “Extensions” and then under “Plugins” click on “Manage Plugins”.
- Look for the “Yet Another Mail Merge” option and install the app for free.
- Go back to the Google Sheet and click on “Extensions” and the “Yet Another Mail Merge” app again. Finally select “Start email merge”.
- Choose if you want to import your contacts directly via Gmail or add the emails manually.
- Choose the recipients and then the Google Doc (which will be the content of the email).
- Click on “Send X Emails”.
Best tools for mass mailing in e-commerce
Doppler
It is one of the simplest platforms on the market and is 100% in Spanish. It allows you to design and customize campaigns with customizable templates. Discover the .
Perfit
it is very simple to use. It allows you to segment your contacts according to their interests and profiles. In addition, it also has templates to generate attractive content that looks on any device. Meet the .
mailchimp
It is one of the most popular email marketing platforms. Their technical support has won awards and is available 24 hours a day. In addition, you can connect your tools to the service to create fast and effective campaigns.
Elastic Email
Elastic Email’s motto is “stay out of the spam folder”…
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