11 marketing strategies for your fashion ecommerce

As we know that marketing strategies are key to the growth of any online business, we share 11 keys for you to carry them out successfully!

1) Start slow, test, see results

Before advertising on , or , go easy, doing tests and analyzing the results. I’ve invested moderately in some ad models to see how they perform, whether they’re responsive and engaging.

In order to see this, each tool presents its own analytical reports; however, the most recommended is to configure Google Analytics in your ecommerce. If you have a Tiendanube, check out the tutorial on

If you’ve already set up Google Analytics, great! The next step is to use parameterized urls (that is, links where details of where each visit comes from) to measure your actions. Through this functionality you will be able to understand which channels bring better results for your business and, thus, you will be able to allocate your monetary investment in the right places.

2) I invested in media

Investment in media is a key element in ecommerce since it is through them that people have the possibility of discovering that your business exists. There are several types of media that you can try, these being the main/recommended:

google search network

Investing in the Google search network means make your business visible to potential consumers when they search for certain keywords related to him.

For example, if you sell shoes and select terms like “leather shoes” and “women’s shoes,” as long as a person searches for these keywords, they can find your store.

Of course, you will not always appear at the top of Google results, but you will have more chances if you follow the good practices that we tell you about in our .

display network

The Google Display Network is a network of sites that make advertising space available to advertisers. Those sites are analyzed by Google, and once approved, they can show ads from customers around the world.

For example: if you have a sporting goods store, you can place one of your banners on blogs and sites dedicated to football, basketball, volleyball or any other sport. This is an efficient way to attract clients that are within your real target.

Remarketing, or retargeting is a very useful strategy for those who have an online store because what it does is recapture those users who were already on your page and, for some reason, they left without making a purchase.

Surely it happened to you once that you visited a product on a site and it began to chase you through all the pages you visit… well, that’s remarketing!

You can do remarketing through Google Ads or hire a specialized tool like or , for example.

Learn more about remarketing:

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Facebook and Instagram Ads

To make ads within Facebook and Instagram, there are different modalities and versions that adapt to different objectives.

You can invest both for the growth of your fan page or in an advertisement for a particular product. It will be up to you to decide which type of ad is the most suitable for your business!

I discovered and with our free courses. 😉

3) Social networks yes, but only those that make sense

Many stores make a classic mistake when exploring the world of social media: wanting to be on all of them at the same time.

If it is already difficult for large businesses to establish a presence on all channels, imagine for smaller ones. For this reason, only make a presence on social networks that make sense to use, and do an excellent job there. Remember: he who covers a lot, squeezes little!

If you have a clothing store, start with what is most fashionable: Instagram, but consider other alternatives such as Facebook (this will depend on where your target audience is). Also, do specific tests and observe the results, then invest where your publications generated the most interaction.

Finally, it is essential to work with the power of images in social networks. Channels like Instagram and Pinterest have strong visual appeal and you have to use that to your advantage. Post good photos of your products and show them being used in everyday life.

4) Use email marketing

When it comes to email marketing, the first step is build a solid database. Then you will need to write catchy titles, send the emails at the ideal times and, of course, avoid spam!

You can see all these tips and more in our ebook:

5) Create content

It’s fundamental create quality content. In fact, producing content through a blog or YouTube channel will help you gain a place in search engines and will make undecided customers decide on a purchase. What else can we do with the content? Let’s look at some strategies:

I wrote as a guest on an external blog

Bloggers are always looking for quality content. If you are a specialist in a specific subject, offer blogs in that segment to write an article on the subject. In doing so, I included links for your site as this strategy will help your store’s SEO.

In this case, you win because your site will be linked to a relevant blog, and the blogger also wins, since he will receive a quality piece that enriches his site.

Deliver products to be endorsed by expert sites and blogs

One possible strategy is to give products to specialized sites and blogs so that they can try it and write a review of it. This can also contribute to the SEO of your site, because in the note they will probably include a link to your online store.

The same advice applies to influencers of social networks!

Bet on the videos

Consumers who watch videos about products and their features have a high chance of purchasing them. So if you can allocate a part of your budget to the creation of videos of your best articles, do not hesitate!

6) Offer the possibility of receiving comments about the products

The human being is naturally impressionable. When considering a purchase, it’s normal to look for product reviews to ensure that it will meet your expectations.

Your store can stand out from the competition if you have a tool that allows you to receive comments on each product page. If you have a Tiendanube, you can add this functionality to your site.

7) Offer discount coupons

In addition to being, as we said above, naturally influenced, human beings are also normally stimulated by offers (everyone of us buys a product just because it was on sale, right?). The strategy of offering discounts can, then, bear very good fruit.

Benefits of discount coupons

Opportunity to increase the number of new consumers
Opportunity to increase sales of a certain product
Opportunity to encourage old customers to buy again
Opportunity to reward current customers

Ways to offer a discount coupon

You can offer discount coupons through various channels, let’s see some:

Social networks
email marketing
In the packaging of a product (to encourage the current customer to buy again)
Collective buying sites

It is important that the coupons contain a code that can be entered on your site at the time of purchase for the discount to be successful.

What to offer in a discount coupon?

A fixed value in the purchase of a certain product (for example, $500 discount on leather shoes).
A percentage on the value of a certain product (for example, 25% discount on the purchase of patent leather shoes).
Free shipping.

It is very important that you limit the validity time of the coupon and communicate it clearly. This will prevent future customer frustration.

8) Increase your efforts on special dates

It is essential to know on special dates such as Christmas or Mother’s Day, since sales increase exponentially the previous days. Therefore, it is worth doubling your efforts in that period and thus increasing the profits of your online store.

The first step in this case is to make a plan: review it and start preparing for them in advance.

Also consider carrying out particular strategies, such as personalized email marketing for each date, and thematic blogposts.

9) Bet on the quality of the packaging

I invested in a packaging resistant, which protects the products and ensures that they reach the consumer in good condition. In addition to this, use the packaging as a marketing channel in your favor: print your brand’s logo on the bags and boxes, and above all appeal to creativity. These details can conquer many consumers.

10) I offered merchandise gift to your customers

This is a classic marketing strategy that follows the same line as the advice above. You can have pens, keyrings or any other symbolic item made with your brand’s logo and send it along with your customers’ purchases as a gift.

Although this may mean an extra cost at the beginning, in the long run it can serve to turn customers into repeat customers for having had a pleasant experience with your brand.

Another technique you can consider is write small letters of thanks for the purchase (by hand or printed; if it is by hand, the better) and send them to your clients. Little details like these make a difference, especially in a competitive environment like ecommerce.

11) Integrate online and offline channels

How to do it? Check out these tips:

Make your physical premises known

The address of your premises to the street must be present on your site. It is also key to make it clear that purchases made online can be picked up at your offline store (if this is possible, which we recommend).

Promote your physical store on your social networks

Another good way to publicize your physical store is to promote it on your social networks. To do this, enter its address in the information section of your profiles. You can also make sporadic publications inviting them to get to know your physical location.

Make your physical address appear in Google search

For this you have to access and register the physical address of your business. By completing the steps indicated by the tool, Google will send you a code to confirm the process.

After receiving the code and confirming that you are really the one who manages that business, your address will start appearing in Google search results every time someone searches for you.

Have your business linked with Google My Business can make your physical store more visible. This is a useful way to let potential customers know that they can also find you offline.

Find out more about Google My Business