The importance of packaging in ecommerce

Have you ever thought about the importance of packaging in ecommerce? They contain the product, protect it, allow it to be handled, enable it to be traded, and have other practical attributes. An important aspect, generally ignored, is that packaging also functions as a marketing channel for a brand.

Throughout this article we will see how you can do to print your brand identity on the packaging of your productsand also the types of packaging most used in electronic commerce.

Marketing in packaging design

At first, it was thought only as the method to make the product arrive in good condition at the hands of the consumer. Today, stores understand that this is the minimum role, and that they can get much more out of it.

Luxury brands show good examples of how Generate a good consumer experience by packaging your products.

Any online store can inspire this kind of affection in its customers through well-thought-out packaging; since the user will feel that not only the product is being cared for but also their happiness.

Tips for packaging your products for ecommerce

1) Know in depth the range of products that you will offer: understanding the characteristics (size, price, etc) and the level of resistance of your products will allow you to choose the best packaging for them. It is also relevant to know the average number of products purchased per sale and if customers buy one product accompanied by another, or what type of combinations they make. If the customer is used to buying a large product mixed with a small one, think about packaging that allows you to optimize space, making both fit in the same piece.

2) If possible, customize your packaging: analyze if the cost of stamping to print your logo on the packaging is affordable. At first you can use a black and white logo as it will be cheaper, and once your business is more profitable you can print it in colors.

3) If you sell clothing, be careful with the folds: I invested in papers that allow you to fix the garment in the way it was folded, like tissue papers. Also be careful with the way you fold the product, so you avoid it reaching the customer with wrinkles.

4) I printed the order with the purchase data: Instead of writing the name of the sender and recipient in pen, I printed the order form directly. This will give an air of formality and professionalism to your business. If you have one, this will be easy since you can print the order directly from the administrator of your online store.

5) Keep a light: the weight of your packaging will directly influence the shipping cost. In your quest to personalize it, avoid unnecessarily oversizing it.

6) Remember to include the receipt within the shipment: this is essential!

conclusion

In addition to protecting your product, packaging is also an important marketing channel for your brand. Thinking about the concept of packaging is essential for anyone who .

Today there is a lot of competition, and a great way to differentiate yourself is deliver a great customer shopping experience. If you surprise the consumer with care and attention, you will surely build loyalty.

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