When you have an online store, it is key to take advantage of all the online promotion spaces for your brand. Google has a tool, now free, that helps you show your products to potential customersit’s called Google Shopping.
Did you see that in Google you can search for images, videos and maps? Well, you can also search for products. And your entire catalog can be in the search results.
What is Google Shopping?
It is a Google resource that can help you reach your target audience, showing the products you sell in your virtual store within the search results.
It allows consumers to compare prices, models and get information easily before making an online purchase. If you search in the Google tabs, under the search box you will find it. try it doing
Until now it was a paid service within the Google Ads options, but this year, taking into account the Google decided to support merchants by offering this tool for free.
The free part of this service was first given in the United States during May 2020 and, in mid-October, it was extended to Argentina and the rest of the world.
This change translates into free exposure to millions of people every day. For those who have an online store, this means more product visibility and a new opportunity for potential customers to find your brand.
You can take advantage of this opportunity to show your products, see which ones your competition publishes, compare prices, analyze performance reports.
It is a great tool to increase your online sales since you facilitate the purchase process showing your potential consumer the products you offer before they enter your site.
For the consumer, many new options will emerge to buy and get better deals. In other words, it helps both sides of the transaction, the client and the business.
Advantages and Opportunities
Advertising on Google Shopping is an excellent idea to increase the reach of your online store and sell more. Let’s briefly review the advantages of the tool:
- You have control of the information. From “Google Merchant Center” you can control prices, change images and product information.
- Better conversion rate. The consumer comes to your site looking for what they saw in search results. The information shown by google is the same as your site.
- You can make super effective payment campaigns. With Google Shopping you can make campaigns that have much more visibility in search results.
- Qualified traffic. The traffic that arrives by this means is of quality. You have less bounce and more browsing time.
- Easy to use. It does not require a large investment in time or knowledge to publish your product list.
How to publish your catalog online?
To get the products of your online store to appear in Google Shopping, you have to enter and register. If you already have your store registered, you don’t have to do anything. The free product sheets will be a complement to your online advertising campaigns.
After creating your account Google Merchant Center You can start uploading the information of your items massively through an online listing or by putting a link to your store.
In Tiendanube we have an armed guide to make it much easier for you to configure your account and product catalog in Google Shopping. ¡he!
Did you follow all the steps? Done then! You already have your inventory published for Google to use as search results.
What information can I upload about my products?
Once you set Google Merchant Center You can choose to upload one product or several. It is best to use a bulk upload because if you have more than 100 products, for example, it will take a long time.
Next, we detail the product information that you can upload to this virtual catalog:
- Product name
- Original or discounted price
- Image
- (along with details of its dimensions, weight, colors, etc.)
- stock information
- Brand name and link to the online store
How to sell more with Google Shopping?
As final recommendations, we share some suggestions so that you can make the most of the use of this tool.
- It is super important to have with a white background where the articles can be seen well.
- Work the title of each article. It has to be descriptive, clear and contain the necessary information for your potential client. Analyze the competition and how it communicates.
- Product descriptions must be clear, the content must be detailed and complete. The more detail and information, the less doubts and more sales.
- Classify your products well. A good ranking helps your customers find your products, and Google too.
- of everything you post. Do not promote a product with few units.
- Use reviews, stars from 1 to 5 can be shown.
- If you are paying Google Shopping ads you will be able to use the products you upload for free in your paid campaigns. Remember to review results periodically to optimize the .
Get more traffic and visibility with your inventory
In addition to showing your inventory and your stock to potential buyers, with Google Shopping you can also increase traffic to your online store.
It is important to clarify that if you want to appear in promoted and featured spaces you will have to pay. And, at least at this time, those who run paid Google Shopping campaigns have a better chance of selling than those who upload their catalog for free. But you can not stop taking advantage of this Google tool if you want increase traffic and sales for your online site.
final clarifications
Google Shopping is a tool that displays products as search results. And from this year you can publish items from your online catalog for free.
It is not the same as running a Google Ads shopping campaign, and those who pay will have more visibility. But it is a way to give your online store more presence and reach your brand.
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