Are you interested in knowing how to sell clothes online? Whether it is used clothing, Asian clothing or for certain types of clients, the online fashion business is one of the most profitable and most attractive, because if there is something that does not go out of style, it is fashion.
If you want to start your clothing business online, have an additional income or simply want to know how to sell used or second-hand clothing without leaving home… You have come to the right place, because here I will tell you everything you need to know to start your own business online fashion. Accompany me!
What is the profit from the sale of clothes?
You don’t need to be the CEO of a major brand to know that the fashion business is one of the most profitable every year. Although each segment is different and has a different profit margin, when it comes to small boutiques, the profit percentage can be 50% profit, while for bale clothes, the profit can be up to 500%. %,
He points out that “Fashion” is the second preferred category to buy on digital channels, surpassed only by food delivery. Therefore, if you want to start selling clothes online, choosing the clothing and fashion segment is a good idea and if you decide to sell online, you have a high probability of obtaining the profits you expect. Is it profitable to sell clothes online? Yes Yes it is.
How to start a clothing business at home?
Starting your own home clothing business doesn’t have to be that complicated. All you need is to follow these steps and know where you want to target your brand. We help you!
1. Decide the turn of your business 💭
Do you already know what kind of clothes you want to sell? This is essential to start your business, because depending on the segment you are targeting, it will be the characteristics of your brand, the suppliers that you must contact and even the colors and name of your business, which you can easily find using our free generator. .
Types of clothes you can sell from home
- Asian clothing;
- Craft clothing;
- Clothes for kids;
- Baby clothes;
- Clothes for women;
- Men clothes;
- Bale clothing;
- Second-hand clothes;
- Imported clothes;
- Haute couture clothing.
✨ Expert tip: Making a business plan may seem like something advanced if you are just starting out, however it will give you the clarity you need to establish the foundations of your business. in an easy and practical way.
2. Create your brand 👗
Once you’ve decided which segment you want to target, it’s time to create your brand. Have you thought of a name for your business? If you have no idea what to name it, we have a free brand name generator that can help you get an idea of what to name it.
Some tips that I can give you to create your clothing brand are:
- Choose a short and impactful name.
- Make it easy to pronounce and remember.
- Consider what message you want to convey.
- Evaluate how good it sounds out loud.
- Check its availability on Marcanet, the IMPI trademark collection.
3. Find your provider 🚚
Having a reliable supplier is one of the greatest resources of an entrepreneur. Knowing who to work with, what prices they have and what quality of product they deliver is essential for your business to grow. Here I list some of the most common clothing suppliers that you can partner with to strengthen your business.
clothing factories
Mexico is one of the countries with the highest production of clothing in the world. There are large factories that are dedicated to the export of garments, as well as smaller factories that supply hundreds of businesses and boutiques in Mexico. If you are looking for clothing suppliers and factories to work with, here I give you several options.
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Bale or second-hand clothing
As I told you at the beginning, bale or second-hand clothing is a highly profitable business, the value lies in choosing the garments and knowing where the profit is in this type of clothing. In Mexico there are many places where you can supply your business and find the ideal supplier.
clothes by catalog
You can also find clothing suppliers that work through catalogs or specific collections. The purchase process through these catalogs is choosing the models that interest you the most or that you think you can get the best return on investment and then order through their sites or through a sales advisor.
by dropshipping
Selling clothing via dropshipping is a popular model in which you rely on a supplier, usually Asian, to purchase and deliver garments to your customers. This option allows you to start your business with almost zero investment, you will only need to make sure that the supplier is reliable enough for the products to reach your customers’ homes without problem. If you want to know more about dropshipping, .
How can I start selling clothes?
Nobody is born knowing how to sell clothes online, so the first step to achieve it is to remove your fear and start doing it. Yes, without fear or with fear, but do it. If you already have a business plan, the name of your brand and a reliable supplier, you have nothing to fear, because you already have 50% of the work done, what remains is to enable online sales channels. To do this, follow the steps mentioned below.
1. Create your website 💻
We are sure that if you have woken up more than once wondering Perhaps you have thought of selling through Facebook or Mercado Libre. However, if you want to sell seriously and that your business gives your customers the necessary confidence to make their purchases, having a professional site is the best option to sell clothes online.
Advantages of having your own online store to sell clothes
- Your brand will look professional and trustworthy.
- You can make promotions and discounts as much as you want.
- You will not be tied to commissions and annual increases in costs.
- You will have your own site with the image you want.
- You can connect it to Instagram Shopping and increase sales through social networks.
- Your customers will be able to find you when searching for your brand in search engines.
In addition to all these benefits, you will provide your brand with scalability so that it can grow beyond your circle, managing to sell throughout Mexico and even abroad if you wish.
What is the best platform to sell clothes?
If you ask me, the best one at the moment is Tiendanube, since it is the only e-commerce platform in Mexico that allows you create your online store with only $99 MXN per month, WITHOUT commissions. With its unique plan you have all the functionalities included, such as selling in multiple languages and currencies, accepting the most used payment methods in Mexico (debit card, credit, bank transfer, Oxxo payment and Rappi payment), selling as many items as you want, with no space limits or hidden costs and much more. Sounds amazing doesn’t it? Best of all, you don’t need to be a programming expert because the platform is intuitive, friendly, and fully configurable through an administration panel that you can access from any device.
2. Create your social media accounts 👍
Today it is unthinkable to have an internet business that does not have a presence on social networks, and in addition to helping you generate a community around your brand, they are a great tool for bringing traffic to your online store. If you don’t know how to open your accounts, here are two super complete articles to help you create your network community:
How to sell clothes on Facebook?
- If you are interested in knowing how to sell clothes on Facebook, follow these steps to achieve it:
- Create a page on Facebook with the category of “Clothing” either “Clothing store”.
- Activate the function of “Store” on your Facebook page.
- Create a product catalog and upload your product files.
✨ Expert tip: If you have your online store in Tiendanube, this function is native to the platform, so it is
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How to sell clothes on Instagram?
Selling clothes on Instagram is very simple, especially through the Instagram Shopping tool. If you want to activate this functionality you must follow these steps:
- Create a page on Facebook with the category of “Clothing” either “Clothing store”.
- Create an account on Instagram in the category of “Business”.
- Link both accounts through the Facebook Business Suite.
- Activate your store on Facebook.
- Check your domain.
- Configure the functionality of “Shopping” on your Instagram profile.
- Wait for Instagram to enable Instagram Shopping functionality on your account.
✨ Expert tip: At Tiendanube we advise you at every step of the process. Take a look at our Cloud Help Center.
How to sell clothes on Pinterest?
Don’t make the mistake of dismissing , as it can be a super effective channel for your sales. More than 70% of users are women, therefore, if your brand targets the female audience, this social network can not only nurture your store with more potential customers but also position your business by sharing and viralizing your designs. Here I explain how to do it.
- Create a business account on Pinterest for your business.
- Link your account with your website.
- Create boards with photos of your products including descriptions and links to your online store.
- Optimize the images so that more users find them in the Pinterest search engine.
✨Expert tip: Use advertising within the platform to highlight your best sellers or items that are highly pinnate by other users. This will help increase your visibility on this social network.
4. Connect with marketplaces 🛒
You may ask me why sell through marketplaces like Amazon or Mercado Libre if you have an online store, because these channels can support the visibility of your products, get more traffic and increase your sales. Your presence in these channels can support the so-called omnichannel in e-commerce, which benefits the buyer, giving him the possibility of buying the way he likes or best suits him.
There are several ways to sell clothing through marketplaces, such as connecting your online store, maintaining one stock for the marketplace and another for your store, or relying on a third party to manage sales. The best of them is the one that allows you to manage sales from a single place, managing the catalog in the same place, avoiding problems in your stock and availability of products.
✨ Expert tip: If you have an online store in Tiendanube, we have a special app to manage your sales in Mercado Libre and Amazon from one place. , simplifying processes and saving you problems with inventories and purchase orders.
📱 Bonus: Sell clothes through apps
In addition to the options you already have to sell clothes online, in Mexico there are different pages to sell new clothes as well as applications to sell used or second-hand clothes. Here I give you some recommendations.
What apps exist to sell clothes?
Troque
This app and also page…
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