The 2021 edition of Hot Sale in Argentina once again reached extraordinary billing figures. These are results that drive us to continue working hard to power thousands of success stories.
The first piece of data that stands out from this 2021 edition is the figure for the total turnover of the Cloud stores:more than 1,670 million Argentine pesos!, which represents an increase of 55% over the previous year.
To reach that fantastic number in billing, more than 780,000 products were sold, that is, about 180 products per minute and, even more surprising,!3 products per second!
One of the surprises of this edition was the prominence that the Deco and Home segment acquired in relation to the distribution of sales by category, taking second place on the podium behind the Clothing segment, the undisputed leader in 2020 (54% of sales). and from 2021 (52.9%).
In this sense, the three items that sold the most in 2021 were: Clothing (52.9%), Deco and Home (9.1%) and Health and Beauty (5.2%).
Another interesting fact to highlight about this Hot Sale is the 40% increase in the average ticket per sale: while in 2020 that value was $4,256, this year that figure reached $5,938.
For the second consecutive year, the context of the COVID-19 pandemic continues to foster changes in people’s purchasing and consumption habits, which is why e-commerce continues to consolidate as a vital business model for brands that seek to continue growing. .
Take a look at the exclusive infographic we prepared with all the results of this great e-commerce event at Tiendanube:
Now we want to know how you experienced Hot Sale 2021: did your business participate? Did you get the results you expected? Write us in the comments and count on us to continue promoting your success story. 💙
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