Technology has become a fundamental tool in the lives of many people. Surfing the internet to make inquiries of all kinds, buy products and use social networks is common, but have you ever wondered what is a web page for and how can it help you? If so, you should know that it will work for you to inform, sell, gain internet presence, interact, provide customer service, help them answer questions or enhance a personal brand.
Surely the last time you searched for something on the internet, many pages appeared and you clicked on those that most caught your attention, until you found one with the information you needed, right? Well, all the ones that you visited and the others that are located on the net, today are considered essential tools to communicate, and for you to understand it better, we will tell you what What is a web page and what is it for?
Regardless of the purpose for which it is built, opens the door to great opportunities in the digital worldthat is why it is worth knowing its benefits and the way in which your project can be benefited.
What is a web page for and what is it?
It is an electronic document that can be accessed from any browser (Google Chrome, Mozilla Firefox, Safari, etc.), which contains all kinds of content -generally ordered- and that transmits clear messages and prompts certain actions. Which means that It is a very easy tool to adapt to any objective.
For this reason, it is quite useful for:
- Report
- Sell
- gain internet presence
- To interact
- provide care
- Help
- Promote a personal brand.
Next, we will explain each point in more detail.
Report
You can communicate news, important aspects of a business, articles with topics of interest, characteristics of products and services, research, etc.
Sell
When enabled with shopping cart, it works like an online store where people can buy easily and safely. Even applying promotions.
gain internet presence
If it is developed with , it will be displayed within the first search options to your target audience.
To interact
Can serve as a forum to which people turn to resolve doubts, discuss certain topics and, in itself, share knowledge.
provide care
By integrating one or a section of FAQs, it helps businesses to give immediate answers to the questions of their prospects and customers.
Help
It allows current and current companies to carry out procedures, streamline processes and make requests online and autonomously.
Promote a personal brand
It may be suitable for posting jobs and projects that professionals are involved in to make them known to colleagues and potential employers.
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What is the difference between web page and website?
If like many, you are one of those who use the terms web page and as synonyms, you should know that this needs to change. The reality is that they are not the same.
Simply explained, a is integrated with a group of web pages that may or may not be connected to each other, which means that a site is the whole and a page is only a part of that whole. And the best way to identify them is with their URLs.
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The Tiendanube website, for example, is , while some of its pages are: and .
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Static and dynamic web pages: how are they different?
Understood the above, now It is time for you to know and which one should be implemented according to your needs. This way you will know what to expect and everything you can do in each one, without getting any surprises.
What is a dynamic web page?
This type of page gets users to stay active within itsince it allows them greater interactivity and gives them a satisfactory experience when navigating between its sections. It is built using a wide range of programming languages ​​to add different functionality.
The configuration possibilities it offers are multiple: answer a survey, send an email, place an order, make a transaction, make a reservation, fill out a form, search, share on social networks, etc., which is why many prefer it. And not only this, It also has other advantages:
Advantages of a dynamic website
- Customize the navigationin such a way that it can display information depending on the type of user who visits it.
- It allows incorporating a huge variety of elementsso it easily adapts to any requirement (e-commerce, blog, corporate page, news portal, online banking, among others).
- Keeps certain types of information up-to-date without the need to manually modify it, for example: the currency exchange value.
- It is easy to manage and edityou don’t need specialized programming knowledge to manipulate its content.
What is a static web page?
As its name indicates, this page lacks movement, so it is limited to presenting information, without allowing users to carry out another action within it. It is a much simpler page that is equipped with the basics.
It is ideal for handling content that does not require constant updating, for example: history of a company, characteristics of a product or service, contact information, portfolio or other —because changes can only be implemented manually—. And, although it seems that its function is restricted, let me tell you that it also has advantages.
Advantages of a static website
- Its monetary cost is low because it applies simple functions.
- Can be built very fast since it works with fixed contents and few sections.
- It takes very little time to load; It has high speed thanks to the fact that it uses less code.
- Does not require much maintenancesince it should only be used to handle information that remains valid in the long term.
Whether you build a dynamic web page or a static one, it is important that you make it responsivethat is, functional for any electronic device (laptop, tablet, cell phone or desktop computer).
As you know, technology is setting a pattern in the way people live and this is being reflected in their behavior. were: smartphone with 95.3%, laptop with 33.2% and desktop with 28.9%. Which indicates that they are prioritizing the one who attends to their needs from the palm of their hand.
So if your website manages to look good and fulfill its purpose from any of these screens, it is very likely that:
- Keep a good marketing and sales.
- Occupy the first places in the results pages, since Google rewards this feature.
- Lower your bounce ratebecause it will be usable from any computer.
- have greater reachbecause anyone can correctly access its content.
- Be permanently available to your target audience, without errors in its visualization or its usability.
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What are the benefits of having a website?
As we mentioned earlier, statistics show that buying habits and information consumption are changing, since the interactions between users and brands are increasingly digital. So if your brand is still isolated from this environment, it’s time for you to get your act together and start introducing it.
Taking the first step with a website is an excellent idea. Beyond its properties and the way you can build one, keep in mind that it is an excellent channel for:
- Serve target audiences who prefer the internet to meet their needs.
- Have an online presence 24 hours a day, 7 days a week.
- expand horizons, even reaching international markets.
- Grab attention faster with the proper use of its multimedia elements.
- respond immediately to questions, doubts and concerns.
- Automate processes and increase the productivity of work teams.
- Promote decision making when delivering the right experience.
- Streamline actions with a few clicks.
Now, if what you want is to create a web page specifically for your , let us tell you that the benefits do not end here. A solution like this also helps you address very specific aspects that are involved in the entire life cycle of your customers, from when they are unknown to when they become promoters of your brand.
The importance of a website for your company
Regardless of your company’s line of business, you can build a highly personalized web page to boost the results of all its areas. And although this is something that many say, the really important thing here is to know how he achieves it.
It is necessary to understand that not because a page looks pretty, has text without misspellings or displays high-quality images, it is functional. There are other more strategic factors that are what truly make it a powerful sales machine. And for you to check, now I explain how they intervene in each of the areas of your business.
Commercial
Through a web page you can implement all kinds of strategies to influence purchase decisions. Not only exposing your products and services for sale, but also facilitating the purchase process in a few steps, applying cross selling Y up selling that increase the average ticket, managing discounts and offers, allowing secure transactions and even rescuing abandoned carts.
Marketing
Since a good part of your potential clients are surely already on the internet, with a web page you can introduce yourself to them to capture them faster and gain their trust, without waiting for them to come to your offices or contact you first. With the support of campaigns on social networks and search engines, SEO positioning techniques, and email marketing campaigns, you can promote it all year round.
Customer service
The fact that your website is online and working at all times is an advantage that you should not miss; It will be like having your physical store open permanently and always ready to sell, only without needing someone to be behind the box. If properly configured, your page will accompany your prospects and customers before, during and after the sale, just when they need it.
Decision making
By its nature, a web page allows you to integrate tools that will help you to give an accurate and real-time follow-up to your business on the internet for you to make better decisions about it. Most viewed products, best-selling merchandise, conversion statistics in the…
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