Templates are customizable layouts and, as Instagram puts the focus on the visual, they are great allies! If you have a business with a presence on this platform but you know little about design, templates for Instagram will help you take care of the aesthetics of your brand.
There are many people who discover businesses through Instagram. In fact, since in Argentina they are , the platform has become a privileged place to position almost any brand. In other words, the management of this social network has become a more than relevant factor in any marketing strategy.
If we had to name a key for it would be constancy. On the one hand, it is about generating relevant and attractive content for your followers. On the other hand, each post and story is an opportunity to strengthen your brand identity and strengthen your community.
This applies to both the posts on your profile, the , the reelsIGTV videos, etc.
It is one of the most chosen social networks for generate engagement, that is, interaction and commitment of the community with a certain product or service. As in this social network the visual is always the protagonist, the image will be the tool to achieve the goals you set for yourself.
In this article we are going to focus on your account and, for that, we bring you a great ally: templates for Instagram.
What are templates for Instagram?
Instagram templates are pre-made post and story designs with which you can create your own content.
How is a pre-design going to serve you for your particular brand? Therein lies its main attraction: the templates are editable, that is, you can modify their colors, use the typography that most identifies you or change the words to match the voice and tone of your business.
Working with templates for your social networks will help you take care the design and aesthetics of your brand. Also, exploring the endless variety of content available is a source of inspiration for types of content to .
The advantages of using templates
The designs for Instagram are very useful to be constant with the publication of content without neglecting the quality. Its main advantages are:
- They can be personalized and adapted.
- They are very easy to use.
- They help maintain a consistent design.
- They give a professional look to your account.
- They give you ideas of content to publish.
- They allow you to create excellent publications without being a designer.
Have you already become a fan of templates for Instagram? Let’s meet them!
8 ideas to make posts on Instagram
Templates are definitely an ace up your sleeve when it comes to creating images for your social networks. Now, let’s go to the tests! Get inspired by these 8 templates for Instagram and generate the best content.
1. Quote of the day
Quotes from a book, excerpts from a movie, sayings, famous phrases or advice are good ways to get closer to your community.
The phrase of the day works very well to create closeness with the specific niche of your business. If your audience feels identified, it is very likely that they will share your content in their stories, comment on the publication or send it to their friends. All this is ideal for your account to grow!
Let’s take an example to understand it better. This post has the design of a frame that remains unchanged, as well as the location and size of the logo and the quotes.
What we are editing in each publication is the phrase and its author. Keeping the rest, you create a pattern in your account that hints at the dynamic for your followers.
If you like this idea, we invite you to know these to always keep in mind the happiness and pride of launching and sustaining your own business.
2. New products
If you are selling products or services, your social networks are a very powerful channel to announce any news. The designs for Instagram of “New product!” They grab the attention of your followers and motivate them to stay up-to-date with your feed.
3. Thanks to the followers
There are many times when it is a good idea to thank your followers. Whether you reached a certain number of followers, made your 100th sale, or the community participated in an event you organized, thank them!
A thank you template along with your logo, a photo of your most popular product or team can be a great way to cultivate a close bond with your audience. These posts please the people who are following your content, strengthen identification with your brand and promote “word of mouth” recommendation.
Shall we go for more ideas of types of content for Instagram? This is just starting!
4. Promotions and offers
Did you launch an unmissable promotion? Did you upload an offer that your customers are going to love? It’s time for the whole world to know!
Search among the templates for Instagram the one you like the most and tell your followers what that one is about.
Using your social networks as a channel for disseminating news generates expectations in your community and encourages users to be more attentive to your publications. You won’t want to miss out on any scoop!
5. Weekend posts
If after analyzing your audience you identified that many users use their social networks more during the weekends, take the opportunity to empathize with them and approach them from an informal position.
Publications like or usually work well because they offer entertaining interaction dynamics. You can think of many types of content for Instagram that hit the key on days off.
6. Events or live broadcasts
If you are going to participate in an event or are organizing a live broadcast, be sure to invite your community to be part of it. Furthermore, if it is something you do regularly — for example, an Instagram live every Thursday at 7 pm — Instagram layouts will be extremely useful.
It is enough to define the general pre-design and then modify week by week only the sector that indicates the exact date.
7. Latest Articles
Many brands develop or promote a certain product “while supplies last”. This design will function as a friendly “urgency” reminder, almost like advice to your followers, so they don’t miss out on this truly unique opportunity.
8. “Keep calm” or memes
In any brand communication strategy, the tone and voice of its target audience are analyzed. In other words, every business must be clear about how its customers communicate, what words they use, what interests they share, what their tastes are, etc.
Use the familiar template “Keep calm and…” or a meme that you know amuses your community and/or one of your products, it can be a good practice to strengthen the bond with your audience from a relaxed place.
5 pages with free templates
We have already met many ideas and types of content to publish with these templates for Instagram. To try it out right now, we bring you a list of graphic design tools with free templates that allow you to edit them online:
- : It is one of the best known to access templates of all kinds and easily customizable. In addition, it has the (great) peculiarity of allowing you to design as a team, managing resources, leaving comments and even editing the same image together in real time.
- – This graphic design tool will allow you to explore thousands of templates and customize them to fit your brand identity.
- : focused on being able to “design without being a designer”, this tool makes available a huge number of templates for social networks, ads, presentations, among others.
- : As you may have seen, it has a huge variety and offers all kinds of free templates and graphic resources in multiple formats.
- : within Canva you will find templates designed by ourselves, look:
You see designs for Instagram that are repeated a lot? Have you checked out your competition and already used templates (very) similar to the ones you were planning to select? Don’t worry: there is still more.
You can go to a and search for “Instagram templates” in other languages. Then google the result and you will find thousands of unthinkable examples! We leave you as a “shortcut”: get ready to know those “Vorlagen für Instagram”.
I kept learning about this social network:
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Tips for choosing templates
If you have been looking at graphic design tools, you will have noticed that the options are, almost without exaggeration, endless.
For this reason, it is good to be clear about some Selection criteria When determining which Instagram layouts (and templates, in general) best fit your characteristics:
- While colors can usually be adjusted to match your identity, prioritize designs that are similar to yours—that is, keep your minimal, modern, vintage, or brand vibe.
- Instagram templates are very attractive, but be careful not to overwhelm your followers. Dose your content, take care not to become “spam” and, when uploading it, remember to be clear.
- Before you embark on customizing one of these pre-designs, confirm that your competition or brands similar to yours have not chosen that same template.
- Always pay attention to consistency in the comprehensive image of your company. Your identity should be kept as consistent as possible across your social media content, website, etc. As an example, we can take this FERA design that shares an astrology and consciousness phrase while respecting the colors of their site.
Final reflection
If you’ve made it this far, you’re probably passionate about templates. And how not to be! All these pre-designs help us a lot when it comes to organizing tasks.
The fact that they are customizable gives us the possibility of adjusting each template to the identity of the enterprise or business. And, as if this were not enough, there are templates for all work items and niches: to create presentations, CVs, business cards, invitations, you name it!
If, for example, want to create your online store, you can also use templates. By choosing to work with an e-commerce platform like Tiendanube, it is possible to use templates defaults that will facilitate the entire process of designing and setting up your virtual business. Do you want to know more? Check out this article about .
They are, without a doubt, a great starting point, if you are not sure how to diagram the information or simply to have a good design framework.
Bonus tip! đź’ˇ We know that organizing your social media strategy is part of a larger task: creating a marketing plan. Therefore, take advantage of our template so that you do not miss any details.
With all this information, you are ready to navigate the world of templates and come up with the best ideas and types of content for Instagram. And if you are starting to sell online,…
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