CyberMonday: The definitive guide boost your sales!

Cyber ​​Monday 2022 will be October 31, November 1 and 2 in Argentina. It is one of the most important dates of e-commerce, whose main objective is to increase online sales for 3 days.

This event was created in the United States in 2005 to promote electronic commerce and was later replicated in several countries. In Argentina, Cyber ​​Monday has been promoted since 2012 by the (CACE).

To officially participate in this mega event and be able to use the term CyberMonday in your , you need to register as a member of this organization and pay the annual membership.

If it is the first time you participate, you have a 10% bonus on the sponsorships you hire and, if you have one, you will enjoy multiple Mega Offers from the CACE. I know more.

💡 Learn more about . There is time to register until September 27, 2022.

While it is true that you can participate even if you are not a CACE member, you need to take these precautions into account:

• Since the term CyberMonday is a trademark registered by CACE in Argentina, we suggest that you do not use that word in your communications (social networks, e-mails, online store, etc.).
• You can replace it with words related to the event such as “discounts”, “offers”, “promotions”, which are what people will be searching for during those 3 days.
• You can also complement them with phrases like “Exclusive discount days!” or “Don’t let this opportunity pass you by!” I put your imagination to the test.

A practice that we also do not recommend if you are not a CACE member is to use the official logo (both of the event and of the organization) in your online store.

Get ready to stand out with your brand on CyberMonday 2022

To take full advantage of this super e-commerce event, it is important that you plan in advance what your commercial, marketing and dissemination strategy is going to be.

Next, we summarize the key points that you have to consider and later we will expand each aspect with useful tips so that you can put them into practice in your business.

For your brand to stand out this CyberMonday 2022, we recommend:

• Personalize your store with high-quality photos
• Update your stock
• Organize shipping logistics
• Add complementary online sales channels (such as social networks and Google Shopping)
• Implement profitable promotions
• Highlight promotional prices and create new categories
• Form alliances with other brands
• organize raffles
• Create useful and viral content
• Choose where to advertise and set a budget
• Test actions with influencers
• Carry out email marketing campaigns
• Measure the results of your campaigns to adjust what is necessary
• Share testimonials and opinions from previous clients to convince new ones
• Have a clear and visible return policy
• Provide excellent customer service

Now we invite you to discover how to implement each of these ideas. We organize them into 3 main themes so that you have better visibility of everything you can do with your brand:

1. How to drive more traffic to your store
2. How to sell more this Cyber ​​Monday
3. How to take advantage of post CyberMonday benefits

How to drive more traffic to your store

It refers to all the activities carried out by users on a site, that is, the total number of times they access to visit a website, either to see a single page, view and navigate the site or to do some specific action.

We share some tips for your website traffic to increase considerably during CyberMonday 2022.

Prepare your business

Like a physical location, your online business has to attract the attention of users and invite them to visit every corner of your virtual window. For it:

1. Personalize your store. Give a special touch to the aesthetics of your e-commerce with for the occasion. Use tools like to do it. We also suggest creating a special category for CyberMonday with the products you want your audience to focus on.
2. Check that you have high-quality product photos. It is important that you show your products from different angles so that your potential customer knows what the item is like in its entirety and has no doubts when buying it. Check this out and encourage yourself to make them yourself.
3. Update your stock. Having the stock ordered prior to CyberMonday is essential, since it allows you, among other things, to define if you need to replace any product. Do you need help organizing your inventory? We invite you to download this for free!
4. Organize shipping logistics. You can think about hiring collaborators on a temporary basis or just one for a few days to deliver your orders on time. It is also a good practice to make it visible in your store that shipments may take time to arrive, due to high demand. The client will value your sincerity.
5. Achieve an efficient omnichannel experience. On CyberMonday, where many users are going to buy from you for the first time, it is key that you offer a positive experience on all platforms. A tip in this regard is to unify and automate the electronic invoicing of your Tiendanube and the other sales channels you use.

Optimize your store operations with a management system!:

Know more:

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Add complementary channels to attract traffic (and sales)

Continuing with the point of the , another way to prepare your business to attract traffic to your online store on CyberMonday 2022 is by adding other channels of dissemination and sales.

Some that you can include are:

• : It is a tab that you can add to your brand profile to show the products that you have for sale in your e-commerce. If your customer wants to buy them, Facebook redirects them to your online business just by selecting the item.
• : This functionality allows you to tag products in the photos of your feed and in your Instagram stories, generating a direct link between your followers and your online store.
• : a Google resource that shows the products you sell in your virtual store within the search results. It allows consumers to easily compare prices, models and information before making a purchase.
• : An app that brands can use to communicate with their customers, provide support, offer promotions, and sell their products.

Think about the best promotions and discounts

Let your imagination run wild and get inspired by these ideas!

🔹 Do you dare 2 × 1?

This is a good option for cases where you have a lot of stock of a product and it is not selling.

You can also think of this marketing action for those products of lower value. For example, if you have an online decoration store, you can offer candles, individual or cups at the price of one.

🔹 Give away coupons

This is an alternative way to offer a discount with the difference that you can establish the terms that you consider necessary (such as a minimum purchase, a validity date, etc.).

You just need to create a code and associate it with the discount: for example, you create the code “RAINFALL DISCOUNTS” to offer a $1,000 discount on minimum purchases of $5,000.

If you have a Tiendanube, go to the ‘Marketing’ section and choose the ‘Coupons’ option. There you will be able to select, customize it and activate it whenever you want.

Do you want to know more about discount coupons? Check out this full article:

Article

🔹 Offer important discounts

This is the CyberMonday classic. The public will be expecting discount percentages on your products. But beware, for a few years people are already used to these.

So, it is key that you offer an exclusive offer for this date that is really tempting. It may be in a flagship product or in a particular product line.

Tip: keep in mind that, when planning the discounts you are going to offer, they should not only be attractive but also profitable for your business. Many brands choose to apply large discounts (40% or more) on items that, despite having that promotion, continue to make good profits.

Learn more!

Article

On the other hand, it is essential to find an original way of communicating these promotions so that they are not just another one of the bunch. Think of different formats for your posts on social networks: use videos, gifs, graphic pieces and create striking messages or images that attract the audience.

Finally, a very important issue to keep in mind regarding discounts is that, in previous years, there were complaints from consumers who noticed that weeks before CyberMonday some brands increased their prices in order to reduce them for the event, leaving in reality the price original as “promotional”.

Needless to say, this practice is very bad for the credibility of your brand, as well as being unfair to buyers. The discounts you offer on this date have to be real and therefore have a short validity: because it is a great promotion and it is in those 72 hours that you have to take advantage of it.

We invite you to know the ones that allow you to create .

🔹 Give a gift for the purchase

One way to generate attraction without having to reduce prices is to add a small gift to the product. So, only those who buy within those 72 hours will receive it.

It can be something that you already have and is cheap in terms of costs, or that you produce especially for the occasion. For example: if you sell handbags you can add a keychain or pendant, or if you sell clothing you can add a handkerchief or pashmina.

🔹 Don’t forget about free shipping

Not having to pay for shipping is always attractive when shopping online (sometimes brands add that cost to the final price of the product). But keep in mind that free shipping is already a common thing in e-commerce and that it may not be enough to incentivize the purchase during CyberMonday.

Therefore, try to complement this action with another (like the ones we mentioned in the previous points) so that it is something really irresistible for your client.

For example, you can offer a discount and free shipping for purchases over $10,000 or for certain areas (Ciudad Autónoma de Buenos Aires, Greater Buenos Aires, etc.).

These are the marketing strategies that yield the best results in the . You can analyze which of them work best for your business in particular and your market in general. Also, you can try making a mix of them, mixing them in any way you can think of.

What is important to keep in mind is to respect the conditions that you establish for each promotion.

Many times it happens that, with the joy of increased sales, brands decide to extend the special actions that they defined for those days. But this generates a disappointment in the people who did buy in the first 72 hours because at first they were told that it was something limited and, after that time, they extended it without explanation.

What results does this bring? A loss of credibility with the first customers…