In Google’s own words, “e-commerce reports can analyze the purchase activity that has been registered in your application or website.” So if you have an online store, configure the google analytics ecommerce module It will allow you to view highly relevant metrics linked to your e-commerce.
The data that you will be able to consult in this section is related to:
- Products: the total number of items sold, as well as those that stand out in billing;
- transactions: income generated, average billing per transaction and shipping costs;
- Pre-purchase time: number of days and visits made before finalizing the purchase.
Therefore, so that you can understand the current state of your business and make the best business decisions, we share with you the step by step to activate this functionality within Google Analytics. Start measuring your results! 📈
Step by step to activate the Google Analytics eCommerce module
1. The first step to setup is have Google Analytics installed in your online store. If you have not yet created your account or integrated it with your Tiendanube, we recommend you read this article about .
👉 If you do NOT use Tiendanube, you have to make changes to your software for the module to work correctly. I know a little more about it in .
2. Once installed, go to Google Analytics and select the “Manage” option:
3. Then, in the “View” column, I chose the option “Ecommerce settings”:
4. There you have to activate two buttons (the one for electronic commerce and the one for improved reports):
5. Once that is done, you will have to configure the steps of the conversion funnel by generating these tags:
– Shipping and billing information.
– Means of shipping and payment.
6. When you finish, press “Save”.
Clever! You have already set up the eCommerce module in your Analytics account. It will appear in the left menu like this:
How to visualize the data of the electronic commerce module
To access the reports of this e-commerce module, you have to go to Conversions > Ecommerce:
Now we are going to show you what the information looks like, which kindly shared with us some screenshots of its Google Analytics:
Overview Report:
Product Performance Report:
Sales Performance Report:
The objective of these reports is that you can make decisions about your business based on data that show you tools such as Google Analytics, in order to increase your sales and strengthen your online business. 📈
Learn all about Analytics:
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💡 If you still don’t have your Tiendanube, and start selling online safely and quickly.
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