The product description gathers all the information that the user needs about the item they are viewing. Through this text, the potential customer will be able to decide whether to make the purchase or not.
There are probably details or characteristics of the product you are selling that may be very obvious to you, but perhaps not to your potential customers.
In order to add more sales in your online store, it is essential that you offer your products clearly and completely.
A product description can help your consumer to know more details about the item they are interested in, at the same time that it can guide them faster towards the purchase.
For this reason, in this post we share 4 keys to achieve excellent product descriptions.
1) Use clear titles
The title of the product has to be short and self-explanatory, that is, the customer does not have to resort to any other information to get an idea of what he is about to see.
For example, in the titles of its products, Tiendanube makes explicit the style of shoe that the material (canvas) offers (classic) and clarifies that it has a toe cap:
2) I described the complete product
Do not save any information that you think is relevant. Thus, your consumer will have at their disposal everything they need to make their purchase decision.
The more exhaustive the description of a product, the safer the customer will feel and, in this way, the chances that they will later have to return it or exchange it for another decrease.
Continuing with the previous example, we show you the description of a Jaguar product:
If you want write a professional product sheet, you can not miss this free e-book! Look:
3) Use high quality photos
To impress potential buyers who browse your online store, it is essential that you show excellent quality photos of your products.
In this way, you will not only get their attention but also position yourself as a professional brand interested in displaying your items expertly.
This is how Tiendanube does it:
4) Show the variants of your products
Color, size, measurement: make sure to make clear all the variants of the product you offer so that the buyer has the possibility of the one that goes best with him.
Also, it is very important that when you choose a variant, . In this way, you will improve the shopping experience of your potential customer, and avoid returns!
We show you an example of the Tiendanube:
Let’s do it
As you can see, the complete description of a product is key when it comes to selling online. It more faithfully and accurately reflects what you are offering and can help you add more sales. Put these tips into practice and tell us how it went!
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