El Buen Fin marks the beginning of one of the most important seasons for commerce in Mexico and, if you have a business, surely you are already thinking where to download the El Buen Fin logo to take advantage of this important date.
the of the Good End 2022 will be on November 18 and this year, the campaign will last for four days, on November 21.
So if you are already planning the offers that you will launch in your business in this edition of El Buen Fin, but you have not yet registered, in this post we will explain why it is not a good idea to download the Buen Fin logo in “.png” or Google vector…
Who can use the El Buen Fin logo?
The Good End logo is for the exclusive use of campaign participants, that is, the brands that have been registered in the official portal. This condition also applies to the brand, you can only announce offers and promotions for “El Buen Fin” if you are part of the participating businesses.
What happens if I use the Buen Fin logo without registering my business?
Those companies that use the El Buen Fin logo or brand in their communications without registering, are considered false advertisingprohibited in article 32 of the Federal Consumer Protection Law.
According to those of El Buen Fin 2022, “the improper use of the brand and the logo generates administrative infractions that will be sanctioned, if applicable, in accordance with the Law on the matter.” Penalties for misleading advertising can be economic, correction or suspensionaccording to .
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What can be done (and what cannot) with the El Buen Fin logo?
By registering as a participant in the campaign you will receive the manual of identity and use of the mark and the logo of Buen Fin in “.png” format. The identity manual is a guide that explains in detail the uses and restrictions of the Buen Fin logo, from the minimum size, to the colors and fonts that you can use around it.
To give you an idea, here are some examples of what can be done (and what cannot) with the Buen Fin logo:
what can be
- Use on photographs.
- Create banners with the logo for your online store.
- Add text related to promotions near the logo.
what can not
- Change the colors.
- Warp or rotate the logo.
- Include other logos on top of the El Buen Fin logo.
If you want to know the sizes, colors, fonts and other specific data on the proper use of the logo, you must be part of the list of participating businesses.
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How can I use the El Buen Fin logo?
As we mentioned before, to obtain the right to use the Buen Fin brand and logo, you need to register for the campaign; If you don’t, you could be subject to a fine. The good news is that… registration is free! You just have to meet some requirements and follow a series of steps, then we tell you how you can be part.
1. Check if you meet the requirements
To participate in El Buen Fin 2022, participants must:
- Be legally constituted natural or legal persons.
- Have valid and active RFC before the SAT.
2. Register on the official portal
Go to and click on “Register your company”. During the registration you will have to share some information and, if you meet the requirements, you will know it at that moment and your brand will be registered.
3. Review the manual of identity and use of the brand
When you have registered to participate in El Buen Fin 2022, you will receive the manual of identity and use of the brand; review it in detail and make sure you follow all the recommendations to avoid sanctions.
4. Create your banners and graphic materials for the Good End
After registering and reading all the recommendations, you will be able to start planning your promotions and creating banners, posts for social networks and all the material you need to announce your offers for the Good End.
💡 Type: remember that El Buen Fin promotions may only be applicable from November 18 to 21, 2022.
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In conclusion
To summarize, the use of the “El Buen Fin” brand and the official logo is exclusive to the brands registered in the campaign, using it without authorization can generate fines and other sanctions.
Do you have everything ready? If you want to be part of this promotional season, but you haven’t launched your virtual store yet, there’s still time! We give you a gift so that you can set up your website with a shopping cart and you can sell online at El Buen Fin and all the special dates that are coming up. 📆
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