In the e-commerce community there are plenty of tips to win customers and increase the purchase receipt, topics that, yes! they are very exciting. On the contrary, how many times have you seen content about the importance of sales control? If you live in the same world as us, surely few.
Selling is the meaning and the economic engine of any business, as it generates income and marks the path to follow for the rest of the areas, such as marketing, production and finance.
Precisely for this reason, sales control is essential in the: not only to increase your main source of income, but also so that you can better plan the rest of your efforts.
How do you see, we convinced you to continue reading? We hope so, because in this article you will know how you can control your online sales to increase the .
What is sales control?
Let’s look at an example: after several months of increasing sales of its flagship product, Miguel’s online store is generating so many losses that it is about to go bankrupt. Weird, no?
After analyzing his and comparing it to acquisition costs, he realizes that his main product is not only unprofitable, but it’s eating up all his profits!
This story —which we have heard several times, from entrepreneurs and advisors who work with SMEs— is completely avoidable if you control your sales professionally. Let’s see why…
Sales control refers to all those methods and tools you use to analyze, measure and monitor information on everything you sold, to which customers and through which channels.
In other words, they are the measures that allow you to know the performance and profitability of your commercial area. So that nothing is left to chance.
The importance of data in e-commerce
Says an old maxim that “information is power”. And at least in the realm of business, this is undeniable. In fact, the lack of indicators is the second reason why businesses close in Mexico, according to .
Therefore, we believe that the main benefit of having control of your online sales is the visibility for understand your business results at a deeper level and take your marketing efforts in a more assertive way.
To mention some of the data you get:
- Quantity of products sold.
- Economic value and profitability of sales, by product.
- Relationship between the performance of your sales force and the income obtained.
- Performance of your CRM and different marketing efforts.
- Others, such as sales per period of time or sales ticket per customer.
Learn more…
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How can you control your sales?
Carrying the administration of a company on paper or in Excel sheets is an uncompetitive practice, especially for a virtual store.
If your business and your customers are in the cloud, why wouldn’t your administration be? For this reason, we suggest you look for a digital tool that, in addition to managing your sales, allows you to control your entire company in an integral way.
A good ERP system (Enterprise Resource Planning or Enterprise Resource Planner) can become the heart of your store, as automates and integrates key processes such as sales control.
If you also take a look at the systems that are managed with the scheme of Software as a Service (SaaS), you will see that they are accessible and their functionalities can grow as your store expands.
What is an ERP and what are its benefits for your sales
ERPs in the cloud centralize all the information about your inventories, accounting, finances, purchases, production, billing and, of course, sales. In addition to generating the information that we mentioned above, this type of software it also allows you to:
1. Streamline your collection processes
You offer your customers a greater variety of , manage invoices and optimize your accounts receivable.
2. Centralize all your business information in the cloud
The ERP integrates all the areas of your company in the same place. The data of your sales is connected with the , the purchases, the accounting, the finances, etc.
3. Bill instantly
The most complete ERPs include an updated electronic biller with the latest official provisions, as well as a self-biller so that your clients can generate their CFDI on their own.
4. Get accurate sales reports with real-time information
You immediately evaluate the performance of your business, by generating sales reports by seller, category, product, period and a wide variety of filters.
5. Follow up with your customers and prospects
You can create a catalog of clients and another of prospects, to have at hand the information you need in your marketing processes.
Let’s do it!
Before adopting any technology in a business, digitization experts suggest starting with a diagnosis or real need.
If you have already detected the functions that you require to manage your , now is the time to explore the digital tools what the market offers you.
We suggest you keep in mind that while some tools are integral and others are auxiliary. For example, CRMs and PIMs (Product Information Management) feed your ERP, a more complete system, which receives information from all your departments and automates data management.
In this way, it is relevant that, in addition to being in the cloud and offering you affordable prices, the ERP you choose can be integrated with all the platforms you use in your online store.
For example, connected to a allows you to carry out a deeper analysis of your sales and clarify doubts as relevant as:
- What characteristics distinguish your highest quality leads?
- How long does it take you to convert a customer?
- What efforts are worth your sales force focusing on?
- What next steps should you take to close more sales?
- Which clients are more profitable?
Additionally, it is desirable that the system generate the sales reports you need, with information in real time and by periods.
With this information, we hope we have guided you so that you can implement the technology that allows you to get the most out of your marketing processes.
Have you already decided to take control of your sales? We invite you to try , the most practical and modern administration and billing system to grow a business in Mexico, which also has the integrations that your online store needs.
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