If you want to differentiate yourself from your competition and position yourself in the market by communicating the personality of your business, it is essential that you invest time in the analysis of names for ventures. Therefore, we bring you considerations, steps and tips to create names for unforgettable brands.
The strongest brands achieve, through emotional connections with their customers, that their names are remembered beyond the attributes of a product or service itself.
If you are looking for startup names that stand out from the crowd, you are in the right article! We are going to bring you tips so you can create a unique and examples of business names for your inspiration.
As if that were not enough, we are going to share with you access to our Brand Name Generator, a key and free tool that will be your ally in the process. I kept reading!
Before we jump right into business, let’s think about famous people who changed their original names. Without a doubt, they did it thinking about how to create a brand name (personal, in this case) because they knew that they were going to achieve a greater impact on their audience.
- Farrokh Bulsara is Freddie Mercury.
- Ralph Lifshitz is Ralph Lauren.
- Annie Mae Bullock is Tina Turner.
- Gordon Matthew Thomas Summer is Sting.
- David Robert Jones is David Bowie.
- Allan Stewart Konigsberg is Woody Allen.
- Norma Jean Mortensen is Marilyn Monroe.
Let’s go then with the exclusive tips that will help you think and choose your brand name. Let’s get on topic!
How to choose the name of my company? key features
In addition to differentiation, there are considerations that every brand name must take into account. So how do you choose your company name? We tell you what features it should have.
1. Unique
If you have the same or similar naming as another business, it is very likely that the audience will confuse them and associate your brand with a category that may not be related to yours.
It could even cause you a legal problem to have the same name as a brand that is already registered. Before choosing it, check that it is not registered with the (National Institute of Industrial Property).
To create a brand name, make sure of its uniqueness: being unique is going to make it much more memorable.
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2. Short and simple
A business name with a few letters is easier to remember. Therefore, when creating it, consider that it has to be able to be pronounced in such a way that you do not have to spell it every time a person asks about it.
It often happens that, once you choose the , you are so used to saying or writing it over and over again, that you end up forgetting that it may not be as easy or intuitive for your potential clients.
In addition, although we live in a world where the internet reigns, word of mouth is still a very important means of dissemination. For this, you have to ensure that people can communicate your name without difficulties.
When making this decision, many think of names for Instagram because they know that they will also sell through that medium.
Generally, business names with one or two syllables are easier to memorize. On the other hand, having a short name can also help you when buying the domain of your e-commerce.
3. Present a positive image
The image you generate for your brand is very important and has to be aligned with the choice of name for your business.
Although the name itself does not have to literally tell what your company does, you can create a positive image with graphic elements that support the essence of your brand (what it does, its values, philosophy, etc.). Make sure it represents the desired image.
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4. Enduring
Your company name has to stand the test of time.
Consumers like to see that products and services are renewed, but they will always look for strength and consistency in brands. That is achieved with .
For example, choosing names that refer to memes or specific topics of a certain moment can be successful at first. But, over time, they can be easily forgotten.
We recommend you avoid fads and choose names for timeless brands that are related to your business at any time.
If you still have doubts about this, think about the successful brands that work in the same field as your company and see if any of them have become obsolete over time. Those that last have striking names, easy to remember and that transcend fashions.
5. Adaptable
Keep in mind that if you are going to have an online store, the name of your business must be designed in such a way that it adapts correctly to a good domain.
What do we mean by that? That maybe the name you want for your brand is already being used in a domain. In this case, you can think about changing or adjusting it thinking about the URL, or about buying an available domain with an additional word related to the category.
How to create a brand name: step by step
Now that you know the importance of brand names and what are the essential attributes to make them effective, it’s time to get to work!
In this section we are going to talk about how to create a name for a brand. You can follow the following steps in order, or try one of these dynamics to choose it.
1. Ask yourself what drives your business
For most brands, the goal is simply to create a descriptive and memorable name. But before considering a verbal identity for their company or product, a brand must figure out what promise they will make to their customers and what makes them unique.
Some of the questions you should ask yourself when it comes to are:
- What is the purpose of my company?
- How are we different?
- What are our advantages over our competition?
In the following video we present the undertaking of one with a great name, related to its sector and work: Campito Refugio. Meet this story of dreams and puppies!
2. Identify your target audience
To decide what the name of your brand is going to be, you have to identify and know your brand in depth. Understanding this will allow you to think of names that represent something meaningful to these people.
At this point, we advise you, on the one hand, to observe your competition and, on the other, to send a survey to people who meet the profile you want to achieve.
Suggest words at random and analyze which ones are better received by the audience. You can also ask these people to suggest a name for you.
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Regardless, remember to choose a brand name that is easy to remember and doesn’t resemble something that already exists. This will make it easier to position your business in your market niche.
3. Brainstorm names for startups
I wrote on different papers words and phrases that characterize your business. Do not deprive yourself of writing what you feel necessary, no matter how ridiculous it may sound.
Any word or phrase can trigger other ideas that may help you to create the name.
The (that is, a brainstorm) is characterized precisely by not analyzing each thought, but must be an action that lets the imagination flow.
Once you have the list of keywords and phrases, you are going to have to filter many of them to obtain a shorter series with names that are simple, recognizable and easy to pronounce.
If at the moment you have doubts about what you have chosen, we recommend that you pause the selection process and come back to it at another time to rest and clarify your ideas.
Once you have made the decision, make sure that what you chose complies with the aforementioned. And, most important of all, check what you associate that word or phrase with when you read it.
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We also suggest that you ask other people for their opinion. This can help you clarify the picture.
Finally, when you have decided on an option, ask yourself:
- Does the name really stand out and differentiate from my competitors?
- Is my business activity quickly understandable?
- Did I make sure it is unique, simple, short and adaptable?
If the answer is yes, we have a winning name!
4. If necessary, change the name
We know that things can change over time. For this reason, if you think a name change makes sense for your strategy, consider this possibility.
Did you know that the sports brand Nike was called Blue Ribbon when it was created?
The name was first used by company founder Phil Knight when asked by Japanese investors what the name of his business was. Since he still didn’t know what he was going to call it, he quickly looked around and noticed the blue ribbon of an award he had won. That’s where Blue Ribbon came from.
As you can see, there was no planning when choosing this name. So many years later, for legal reasons, he had to think of another option. After exchanging ideas with his team, he ended up accepting the suggestion of “Nike”, the name of the Greek goddess of victory.
Since then, the brand is fully associated with an element referring to the sporting goods segment. Also, the brand name is short, easy and memorable.
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5. Use a Brand Name Generator
To create a brand name from innovative ideas, we recommend using an Online Name Generator. Did you know that in Tiendanube we have this free tool with free access?
Try our Startup Name Generator right now and find inspiration for your business. The keywords that come up in the brainstorming session will be very useful in this final step.
Tips for creating a brand name
Devise a robust positioning
This is an extensive and central topic in any digital marketing strategy. Part of building a competitive brand is about making it unique and meaningful.
The reason for the business can be a valuable clue to think about associations and trends that are linked to the brand name you want to create.
Be clear about your brand promise
Every memorable brand has a purpose, promise or guarantee. The products or services to which it is dedicated have a purpose and there is a first cause that moves the business to do what it does.
We invite you to reflect on this to choose the name of your company. What moves people to make a purchase? What is your motivation to dedicate yourself to growing the business? Which is the ?
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