The importance of digital marketing for companies and entrepreneurs has increased over the years. In the middle of 2021, a business or brand that does not have a solid presence on the internet and social networks will have a very hard time. One of the ways to position yourself and create a community of loyal customers is use content marketing (also known as content marketing).
Currently, it is no longer enough to open a business account on social networks or have an e-commerce for , the real challenge is to make people fall in love and present the product or service differently from the competitors.
One way to achieve this differentiator is by using the content marketing. If you do not master the subject and want to know examples, get ready to discover more details of the fascinating world of digital content.
Let us begin! 🔥
If you are not very clear, you can visit the article where Esteffy Rivera delves into it.
What is content marketing?
Content marketing is defined as a digital marketing technique to attract and fall in love with your buyer person through the creation and publication of relevant, valuable and general interest content.
The real challenge of this practice is not to focus on the product or service you offer and to think about what people are really looking for: useful content for their daily lives.
A good content marketing strategy is not focused on selling, but rather provides solutions, learning and benefits for those who will read, listen to or see the material created. The sale will come naturally and without pressure.
What is the goal of content marketing?
Currently, traditional marketing strategies are increasingly aggressive, so the The need to include a plan in the sales processes of any brand has become of vital importance.
The inbound marketing It is a methodology to attract customers through valuable content and experiences focused on each customer. Within this process is content marketing.
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The main objective of content marketing it is attract, retain and convert potential customers of your business through relevant contentthat generates added value and resolves doubts.
The key to achieve it it is in the research, time and dedication that you put into each of the materials that you are going to create. The clearer the message you want to convey, the better results.
Advantages of a content marketing strategy
If you are having a hard time attracting customers to your business, we recommend applying a content marketing strategy. It will help you cut costs and gain notoriety while identifying what your audience is most interested in.
The advantages of doing content marketing are the following:
1. Increase the brand awareness
Creating content helps people know the products or services that your business offers. The closer the name of your brand, the greater probability of purchase.
2. Increase the engagement and educate your customers
The engagement It helps you build a close relationship with your potential buyers and create loyalty, something that is very difficult for many entrepreneurs.
If your content educates and solves problemsyou will have an audience that is the first to defend your products and will recommend them without thinking.
3. Increase your e-commerce traffic
Have a section within your online store dedicated to sharing valuable information for users It will boost traffic and search engine rankings.
Think about creating relevant and original content for your blog, that way you can gradually position your site on the first page of Google.
4. Improve your database by generating leads
Once you capture the visits to your blog, it is time to turn each reader into a sales opportunity. The best way to do it is Integrating content marketing with a marketing strategy email marketingyou could even use it as one of the pillars in a plan of to sell in other markets.
5. Generate sales in the medium and long term
Although the main objective of all brands is to sell, it is not, in the first instance, for the content marketing.
In this strategy, the sale will come while the user is prepared to make the purchase decision organically (naturally). The more content, the greater the probability that your brand will be found before the competition.
What are the formats of content marketing?
Now that you know the objective and the advantages of a strategy of content marketingwe will talk about the types of content you can create for your brand.
Blog
The basis of content marketing. Although it seems like an old-fashioned tool, without a blog it will be almost impossible to execute a content marketing strategy.
Among the main advantages of having a blog are the compatibility with formats such as texts, audios, videos, infographics, podcasts and the possibility of using them to convert visits into leads.
With good content and an adequate seo optimization You will attract visitors to your website.
Social networks
Social networks are very important for content marketing. Its relevance is so great that companies currently allocate large budgets to hire staff, place advertising and buy tools for measuring results.
The main function of platforms such as Facebook, Instagram or LinkedIn is to connect with the audience. Thanks to them you will be able to attract readers to your blog, publish videos, infographics and personalize messages for your target audiences.
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infographics
Having infographics is the first step to creating interaction and displaying information in an eye-catching and easy-to-consume format for all audiences.
To create successful infographics you will need to do a lot of research to create clear and direct messages with an attractive design. Be careful, they are not exclusive to , they can also be published on your blog or in emails.
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e-book
The e-book is a digital book, created with the intention of offering the user in-depth and specialized content on a specific topic. Unlike a blog text, the length and research time is greater.
Within the content marketing strategy is one of the most common and successful ways to turn a reader into a lead. If you want to show authority in any field with rich and versatile content, this is the perfect way to achieve it.
Video
Using videos will boost your brand. This format is one of the most important in 2021 and is ideal for organic interactions with your potential customers.
You can work on everything and it is not necessary to invest too much to achieve good results. Topics that work best for most are tutorials, case studies, advertising, and live videos.
Podcast
A format that refuses to die. The podcast is an audio episode recorded and broadcast on different platforms of streaming. Must be focused on a topic and can have one or several people commenting on it.
Some marketing experts claimed that the podcast was losing strength, but in the last year it has been regaining strength among entrepreneurs and the media. Being an “on demand” format, the user can listen to it at any time on mobile devices and computers.
Just like video, you can use it to show authority on a topic and build a loyal audience.
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Emails are important for content marketing! We put it between exclamation marks because this tool generates a fairly high return on investment (ROI).
There are tools like that that can help you create a robust marketing strategy. mailing to spread the content you have already created, offer promotions and follow up on each of the leads captured.
One of the great advantages is that you will be able to measure the success of each email, since you will be able to know how many people received it, opened it and clicked on it.
Steps to create a content marketing strategy that helps you sell more
We have already explained the different types of content that you can create and now it is time to share with you the steps to design a marketing strategy. content marketing to help you sell more.
1. Set goals
The first step is to be clear about the goals you want to achieve. They should always be focused on your business and they must have clear KPIs depending on the stage in which your brand is.
2. Define the metrics
Indicators are important in determining the success or failure of your strategy. Think about what you want to achieve and how you will measure it. Think about the visits you want to achieve, the followers you plan to gain, leads generated and the medium term.
3. Define the content
Choose the most appropriate format to connect with your potential customers based on what your competition is doing and the budget you have. It is always better to focus on one or two types of content.
4. Create the content
Do enough research before creating your content. The more original you are, the more likely you are to succeed.. Create a calendar, follow it to the letter and be consistent. If you publish once a month it will not be enough to gain notoriety, we recommend you to make updates once a week.
5. Optimize the content
A key point for the Google algorithm (your best ally in content marketing) to recognize what you created.
In the case of a blog, carry out an SEO review that includes keywords, appropriate extension, titles, etc. If you are creating a video for YouTube, the optimization is similar in terms of keywordsduration and description.
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6. Choose broadcast channels
You already have the content, now it’s time for the world to know it. As we already mentioned, social networks and emails are two ideal tools for dissemination.
In the case of social networks, review your metrics and discover the hours in which your audience is active to make your publications.
7. Measure the results
If you don’t measure and analyze your metrics, all the effort you put into creating the content won’t do much good. Give it the necessary attention to adjust your strategy and reinforce the topics that have had better results.
Content Marketing Examples
The examples of content marketing are essential to understand how to apply them to your . If you need a little inspiration, pay attention to what’s coming.
storecloud
In CloudStore, In addition to being the leading platform in Latin America in e-commerce, We have a content marketing strategy that can be…
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