many wonder how to create a page on facebook to sell and if it makes sense to have this channel. If you identified that your target audience is on this social network, don’t hesitate! Having a fanpage will allow you create community and get new customers.
Why create a page and not a common profile?
Knowing it is easy to understand why the second option will be more useful for your business.
Let’s review the main reasons:
- The pages offer many possibilities for brands. From tools to do and even statistics to measure and monitor results.
- It is one of the Facebook rules: Profiles are for people and Pages are for businesses.
- Surely hand in hand with the above comes the limitation that profiles can have up to 5,000 friends, while the number of followers in fanpage is unlimited.
- Users are used to to follow company pages, but not to send friend requests for this purpose, precisely because they are two different platforms.
All ready! The reasons for making a fan page for your business. Now let’s step by step on how to create a page on facebook to sell.
To start, you have to enter the social network and follow these instructions:
1. Select “Create a page”
On the main page of , within the “Pages” tab you will find the “Create a page” button on the left.
2. Detail the name of your page
Define the name for your Facebook page. At this point it is super important that the name contains your brand and, if possible, its category, so that your potential clients can quickly identify it.
For example, if your brand is called Serendipity and you sell earrings, bracelets and necklaces, for example, a page name could be Serendipity Accessories.
In the right panel you will see a preview of how your fan page. Are we still seeing how to create a page on Facebook to sell?
3. Indicate the category of your page
Choose a category that describes what kind of business does the page represent. You can add up to three options.
4. Add a description
Here you have to detail What does your brand do, what products or services do you offer? and, if you want, the purpose of your page. You can use up to 255 characters.
Then click on the “Create page” button, and voila! Your Facebook page is now online. But beware! This does not end here, there is still work to be done.
5. I uploaded a profile photo and a cover photo
You can upload these photos from your computer or from a URL. For your profile picture, we recommend using a logo that helps users identify your page in search results.
In the cover image, you can use an image that represents the theme of the page.
Click on “Save” and, now yes, ready! You’ve already created a Facebook page for your business. The next step is going to be generate quality content for your followers. I followed Facebook’s advice on .
Now that you know how to create a Facebook page to sell…
We recommend you take time to see all the options you have in Information section. It is key to complete all the data because, in this way, it will be easier for people to find you in the Facebook search engine.
Also, keep in mind that, from now on, the fan page will require maintenance. Either publications with a certain frequency, interaction with your audience, marketing actions, etc. You have everything to grow in your new site!
This will be a communication channel with your audience, so it will help you stay in touch, announce product launches, the options are endless.
For example, if you have a WhatsApp link where your customers can go, include it in the information on the page! And if you haven’t created that link yet, here’s the tool you need:
Lastly, we recommend promote your online store on your new page to drive more visits to it and, thus, make more sales!
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