The main objective of this guide is to help you boost your business salestaking advantage of the first special e-commerce date of the year: Hot Salewhich this year will take place on May 30, May 31 and June 1.
What is Hot Sale and why is it a key event for e-commerce
Hot Sale is the first date of the most important year of e-commerce in Argentina.
It is an online event where brands that sell online offer super attractive promotions and discounts during the 3 days of the Hot Sale.
Your main goal? Multiply sales! However, if your brand has not yet had much publicity, being part of this event can also help you make yourself known and get closer to your potential customers.
So that you can see the potential of this special date, we share an exclusive infographic with the metrics and results achieved in Hot Sale 2022:
Hot Sale, like CyberMonday, is an action promoted since 2014 by the .
Do you want to know what CACE does and how to participate in this great event? Keep reading and we’ll tell you. π
What is the Argentine Chamber of Electronic Commerce and what does it do?
The CACE is a civil association that brings together large companies, SMEs and entrepreneurs in the sector. Its main objective is to make electronic commerce an effective tool for the economic and social development of the country.
In key events such as Hot Sale, the CACE proposes to member businesses to offer exclusive discounts on their products or services only on the Internet.
However, many brands that are not associated with the organization also join this initiative. We will talk about this below.
As we anticipated abovethe Hot Sale 2022 edition is from May 30 to June 1.
How do I become part of the Hot Sale?
To officially participate in this event (and be able to use the term Hot Sale in your store, which is registered by the CACE), it is necessary that you and pay the annual membership. The cost varies according to the size of the company.
For registration, questions or concerns, you can send an email to eventos@cace.org.ar.
Can I participate in the Hot Sale even if I am not a CACE member?
Yes, you can participate, but keep in mind 2 things:
- As we just said, the term Hot Sale is a trademark registered by CACE in Argentina, so we recommend that you do not use the name of the event in any of your communications. You can replace it with other phrases related to the date, and that surely people are looking for those days, such as “offers”, “promotions” or “discounts”. You can also put together phrases like βExclusive discount days!β or β3 days of unique promotions!β.
- A practice that we do not recommend if you are not a CACE member is to use the official logo, both of Hot Sale and of the organization. This applies to your online store, social networks, emails or any other communication you make.
Now that you know why this event is so important for e-commerce and how to be part of it, we’ll tell you the keys to making your Hot Sale a success!
Hot Sale: Checklist to prepare your business
Before starting to plan your Hot Sale actions, it is essential that analyze the costs of your products and you can understand what you can offer your customers on this special date without neglecting the health of your business.
To do this analysis, we share our post on . Once done, the action begins!
And what better way to start than with 4 tips on Hot Sale shared by Tiendanube an e-commerce that does not stop selling!
1) Plan your marketing actions
When planning your marketing actions, it is important that:
This will help you create strategies that make sense for your business and generate better results.
After you have defined which products you are going to promote during the Hot Sale, decide which actions you are going to carry out, for example:
β .
β .
β to limit the discount to a minimum purchase or to a series of products in particular.
β Combos of 2 or more products with a special price (products that would be more expensive to buy separately).
β .
β .
β Benefits for future purchases (such as a ).
β Partner with another brand to generate promotions together.
β Present a limited edition product.
β A gift with purchase.
β Whatever you can think of!
The important thing when creating your marketing actions in Hot Sale is that you respect the conditions that you establish for each promotion. It’s tempting to extend a successful promotion, but that can lead to loss of credibility and frustration for the first few customers who bought from you.
2) Define the diffusion of your actions
Keep in mind that it will be necessary for you to publicize the actions that you are going to carry out on this date: you can have great promotions but if your public does not find out about them, they will not be able to take advantage of them.
So it is important that communicate in advance that you are going to offer special discounts for Hot Salethis way you generate expectation and you make sure that the public visits you again on that date.
Some of the channels that you can use to spread your exclusive actions for this great e-commerce event are:
β Campaigns .
β Dissemination campaigns on your social networks, mainly on the ! To add an extra seasoning and make your stories more attractive, Add the GIFs we created in Tiendanube, especially for this date! To use them, you simply have to write ββ in the magnifying glass of the βGIFβ sticker in your stories. π
β Through .
β Making (This will help you to have more reach in your communications).
To help you with these tasks (and some more) we have prepared this free Kit for Hot Sale, download it and discover how it can help you boost your business!
Key code! Create a sense of urgency: and highlight that they will be valid only for the 72 hours that the Hot Sale lasts. Communicating this clearly can encourage consumers to make their purchase decision faster.
In the case of social networks, we recommend:
- Create an original post. This mainly includes post shocking pictures. To achieve them you can use And watch the following video on product photography!
- Write a clear and descriptive caption on every post you make. Detail what the promotion consists of, what products it applies to, for how long and all the information you consider necessary. Let there be no doubt what the benefit is all about!
- Include a call to action at the end of the text inviting your followers to visit your online store. For example: βSee all the discounts in our store!β or “Don’t miss it!”
- Add strategic hashtags of the date, as #hotsale2022, #salehotsale#promo, #discounts, #offers, #hotsalearg or #sale.
3) Add online sales channels
To boost the sales of your online business throughout the year (and mainly during special e-commerce dates) it is ideal that you complement your online store with other alternative sales channels. Have you already tried any of these?
β instagram-shopping
This functionality allows tag products in photos in your feed and in your stories of Instagram, generating a direct link between your followers and your online store.
In this way, your potential customers can quickly access the item they want to buy: they only have to click on the price of the product and they are redirected to your e-commerce.
If you have a Tiendanube, learn with our exclusive tutorial.
β the facebook store
The Facebook store is a of that social network show the products you have for sale in your e-commerce. If your customer wants to buy them, Facebook redirects them to your online business just by selecting the item.
Registering the Facebook store is a simple process and usually takes between 1 and 2 hours, depending on your knowledge of the platform.
β whatsapp business
is an exclusive tool for companies that allows to provide automatic responses to frequently asked questions of your potential consumers.
It works as a means of direct and immediate contact when it comes to resolving doubts, which helps people feel more confident in your brand and define themselves faster by the purchase.
In addition to these complementary online sales channels, you can add an exclusive Tiendanube tool to your store: the . With this keyboard you will be able to easily share your business products on Instagram, WhatsApp and Facebook Messenger and, thus, improve your customer’s shopping experience. Don’t stop trying it!
4) Check the status of your online store
Make your store 100% ready to receive all visitors during Hot Sale, and convert them into sales! For that:
β Make sure you have (that!).
β Complete the (so you avoid future questions).
β If you sell clothing or accessories, check that you don’t miss the size chart.
β Set up a special section or category in your store showing all the products with special promotions for the date (this way, your customers will find the discounts you offer faster!).
β through the image carousel, banner ads, category banners, and promotion banners.
β Make it clear how they can contact you if a product is sold out but they are interested in knowing when it will be back in. Or automate this process by adding the .
β Clearly detail what are the delivery and delivery times you work with (we will see these points below).
Key code! It will improve the experience of your potential customer in your online store, eliminating possible barriers when making their purchase. In addition, adding all the information that we recently recommended, you will reduce your own workload since, surely, you will receive fewer queries!
5) Update your stock
Reviewing your stock numbers and updating as necessary is key to not missing out on any sales. Also, if you have to replace a product, you have to consider its production times.
That is why we recommend that you ask yourself the following questions when reviewing your stock:
β Of the products already published, is the quantity that appears available correct?
β Is it necessary to replace any product with few units left?
β Is there merchandise that is not published in the store and you want to take advantage of this special date to sell it?
This task takes time, yes, but it is essential. A bad organization of stock can lead you to sell something that in reality you no longer have and can, later, become a problem with your consumer (with great chances that I will not buy from you again).
Tip: If you have other online or offline sales channels, a good way to control your stock is to centralize your data in one place. π
6) Focus on shipping logistics
As in Hot Sale you are likely to receive more orders than usual, it is essential that you pay special attention to the logistics of your shipments.
For that:
β I defined…
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